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Senior
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0
jobs
Mark Cann
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2020 - 2020
freelance
Freelance marketing consultant
NHS.
(client projects listed below)
In a tough year for a lot of people, I dedicated my marketing skills and experience to helping non-profits and charities affected by the pandemic.
Corona Help UK - NHS approved app to gather data for Covid-19
https://corona-help.uk/
https://vimeo.com/410161411
Worked with a team of Cabinet No.10 conflict trouble shooters to create a video promo to encourage more UK citizens to register their Corona symptoms on Corona-help.uk.
Covid Ready webinar featuring Dr. David Navaro (Special Envoy - World Health Organisation)
https://sapiencaregroup.com/
Worked with a team of surgeons and consultants on branding titles, transitions and edits for a webinar featuring David Nabarro from WHO.
Introduction title sequence - https://vimeo.com/416701176
Full webinar - https://vimeo.com/417299989
Milk Student planner
https://www.milkapp.io/
Parent, teacher and student app brand identity project. Worked with the CEO on a branding video project and improve website user experience, brand positioning and proposition.
Sported - community sports charity
Worked on an email marketing strategy for Sported's Christmas fund raising campaign in The Sunday Times. The goal was to increase awareness about the impending closing community centres for under privileged kids and teenagers.
In a tough year for a lot of people, I dedicated my marketing skills and experience to helping non-profits and charities affected by the pandemic.
Corona Help UK - NHS approved app to gather data for Covid-19
https://corona-help.uk/
https://vimeo.com/410161411
Worked with a team of Cabinet No.10 conflict trouble shooters to create a video promo to encourage more UK citizens to register their Corona symptoms on Corona-help.uk.
Covid Ready webinar featuring Dr. David Navaro (Special Envoy - World Health Organisation)
https://sapiencaregroup.com/
Worked with a team of surgeons and consultants on branding titles, transitions and edits for a webinar featuring David Nabarro from WHO.
Introduction title sequence - https://vimeo.com/416701176
Full webinar - https://vimeo.com/417299989
Milk Student planner
https://www.milkapp.io/
Parent, teacher and student app brand identity project. Worked with the CEO on a branding video project and improve website user experience, brand positioning and proposition.
Sported - community sports charity
Worked on an email marketing strategy for Sported's Christmas fund raising campaign in The Sunday Times. The goal was to increase awareness about the impending closing community centres for under privileged kids and teenagers.
Marketing, Branding, MArketing Strategy, User Experience, Video, Email marketing, Website, Brand identity, Ceo, Community, Health, Organization, Campaign, App, Vimeo
2019 - 2019
job
Brand Project Manager
Capita PLC.
• Working on the re-brand of the new Capita PLC's visual and verbal identity.
• Managed a multi-million pound re-brand and digital transformation budget.
• I worked across multiple Capita divisions, with stakeholders in marketing, finance and procurement.
• Project managed and appointed tier 1 agencies to ensure we hit deadlines in creating the verbal and visual identity.
• Implemented a new cloud-based project management system Asana.com to help collaborative remote working across the marketing function.
• Resulted in a first-class outcome with a great team which resulted in an increase in brand awareness, positive sentiment, and employee pride.
• Managed a multi-million pound re-brand and digital transformation budget.
• I worked across multiple Capita divisions, with stakeholders in marketing, finance and procurement.
• Project managed and appointed tier 1 agencies to ensure we hit deadlines in creating the verbal and visual identity.
• Implemented a new cloud-based project management system Asana.com to help collaborative remote working across the marketing function.
• Resulted in a first-class outcome with a great team which resulted in an increase in brand awareness, positive sentiment, and employee pride.
Marketing, Project Management, Project Manager, Budget, Digital transformation, Procurement, Cloud, Management, Finance, PLC, Transformation, Asana, Manager
2014 - 2015
freelance
B2B sales and marketing Consultant
Oban Digital.
(3 days a week)
• Worked with new business team across search, ppc, seo and conversion rate optimisation and UX services.
• Created new lead generation processes for sales team including rolling out a new CRM system.
• Created and advised on marketing collateral for sales team.
• Generated new business opportunities with retailers such as Debenhams and John Lewis.
• Won new client premiership football club for social media consultancy work for £21,000 contract.
• Worked with new business team across search, ppc, seo and conversion rate optimisation and UX services.
• Created new lead generation processes for sales team including rolling out a new CRM system.
• Created and advised on marketing collateral for sales team.
• Generated new business opportunities with retailers such as Debenhams and John Lewis.
• Won new client premiership football club for social media consultancy work for £21,000 contract.
Marketing, Social Media, Seo, B2B, CRM, B2B Sales, UX, PPC, Optimization, Sales, Search, Social, Processes
2013 - 2014
job
B2B Content Marketing Manager
Droplet Mobile Payment App.
• Created the go to market strategy for acquiring new enterprise merchants, including using direct mail, direct sales and content marketing.
• Developed new opportunities with a selection of the top 100 national retailers in less than three months including Waitrose, Debenhams, Asda, Costa Coffee and Pret a Manger.
• Grew London and Birmingham SME merchant base from 30 to over 300 merchants.
• Significantly increased user adoption to 10,000 users through merchant training and support.
• Developed new opportunities with a selection of the top 100 national retailers in less than three months including Waitrose, Debenhams, Asda, Costa Coffee and Pret a Manger.
• Grew London and Birmingham SME merchant base from 30 to over 300 merchants.
• Significantly increased user adoption to 10,000 users through merchant training and support.
Marketing, Content marketing, B2B, Training, Sales, Less, Content, Support, Enterprise, Go, Manager
2013 - 2014
job
Certified Trainer
Institute of Direct and Digital Marketing.
• Reviewed and edited search marketing syllabus.
• Teaching of Introduction to Affiliate Marketing and Introduction to Mobile Marketing courses.
• Teaching of Introduction to Affiliate Marketing and Introduction to Mobile Marketing courses.
Marketing, Teaching, Search marketing, Affiliate, Mobile marketing, Affiliate marketing, Search
2010 - 2013
freelance
Founder and SEO Consultant
Climb Digital SEO.
• Carried out new business development tasks, including lead generation and writing sales proposal.
• Grew a single website account through additional SEO services and referrals to £60,000 per annum in revenue.
• Used a mixture of best practice SEO tools including Google Analytics, Google Search Console, Ahrefs.com, SEM Rush, Screaming Frog, Majestic SEO.
• Achieved top ten SEO rankings for five core keywords in a competitive market.
• Public speaking at A4U Expo London 2011 with industry thought leaders in SEO and Affiliate Marketing.
• Managed a team of outsourcers for link building and content writing.
• Grew a single website account through additional SEO services and referrals to £60,000 per annum in revenue.
• Used a mixture of best practice SEO tools including Google Analytics, Google Search Console, Ahrefs.com, SEM Rush, Screaming Frog, Majestic SEO.
• Achieved top ten SEO rankings for five core keywords in a competitive market.
• Public speaking at A4U Expo London 2011 with industry thought leaders in SEO and Affiliate Marketing.
• Managed a team of outsourcers for link building and content writing.
Content, Founder, SEM, Ahrefs, Search, Affiliate marketing, Google, Development, Affiliate, Public speaking, Marketing, Website, Analytics, Google search console, Sales, SEM, Writing, Google analytics, Seo, Business development
2012 - 2012
job
Digital Marketing Manager
BT Business.
(extended to 5 months)
• Managing PPC agency with spend of £200k+ a quarter.
• Communication with product managers, online team
• Recommending conversion rate optimization changes to bt.com landing pages.
• Collating weekly and monthly reports.
• Writing advert copy and landing page copy.
• Managing PPC agency with spend of £200k+ a quarter.
• Communication with product managers, online team
• Recommending conversion rate optimization changes to bt.com landing pages.
• Collating weekly and monthly reports.
• Writing advert copy and landing page copy.
Marketing, Digital Marketing, Writing, PPC, Landing pages, Online, Manager
My education
2002
-
2005
University of Portsmouth
Bachelors, Communication Design
Bachelors, Communication Design
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