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Senior
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1
jobs
Social media specialist in content strategies and campaign management
Patrick Kal
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have several years of experience in social media and I know what is required to develop, manage, execute and analyse an effective social media marketing campaign. I have also grown, nurtured and devised social media presences for over a dozen companies and brands.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Available
My experience
2017 - ?
freelance
Freelance Social Media Market Lead
Alpha Social Media.
*Alfa Romeo, Abarth, Fiat & Jeep (Fiat Chrysler Automobiles)
• Develop and lead the execution of content and channel strategy for FCA brands in the UK in partnership with internal creative teams, external agencies and cross-functional partners.
• Analysis of cultural, community, media and market trends to inform strategic and creative development for
content.
• Partnering with cross-functional teams including Insights, Analytics, Communications and Media teams to en-
sure all work is grounded in community understanding, data and insights and structured to deliver data-driv-en results.
• Adapting social content to COVID-19
• Responsible for management, execution, tracking, measurement, optimisation and reporting of campaign
strategies to promote/amplify branded/influencer content campaigns delivered via social media & Influencer
marketing strategies/tactics.
*We Are Social Freelance Social Media Strategist
Brands: Adidas & Burberry
• Developing proposals and presentations
• Crafting inspiring creative briefs for teams to ideate against
• Contributing to brainstorms and workshops
• Ideating social Influencer campaigns
*Accenture Freelance Social Media Specialist
Businesses: Accenture Interactive, Accenture Digital, & Accenture AI
• Assisted the digital leads in the creation of integrated social campaigns across Accenture's lines of business.
• Managing multiple platforms, analysing performance and paid social investment
• Enabling regional social teams to execute on global campaigns
• Devising and managing social media campaigns
• Develop and lead the execution of content and channel strategy for FCA brands in the UK in partnership with internal creative teams, external agencies and cross-functional partners.
• Analysis of cultural, community, media and market trends to inform strategic and creative development for
content.
• Partnering with cross-functional teams including Insights, Analytics, Communications and Media teams to en-
sure all work is grounded in community understanding, data and insights and structured to deliver data-driv-en results.
• Adapting social content to COVID-19
• Responsible for management, execution, tracking, measurement, optimisation and reporting of campaign
strategies to promote/amplify branded/influencer content campaigns delivered via social media & Influencer
marketing strategies/tactics.
*We Are Social Freelance Social Media Strategist
Brands: Adidas & Burberry
• Developing proposals and presentations
• Crafting inspiring creative briefs for teams to ideate against
• Contributing to brainstorms and workshops
• Ideating social Influencer campaigns
*Accenture Freelance Social Media Specialist
Businesses: Accenture Interactive, Accenture Digital, & Accenture AI
• Assisted the digital leads in the creation of integrated social campaigns across Accenture's lines of business.
• Managing multiple platforms, analysing performance and paid social investment
• Enabling regional social teams to execute on global campaigns
• Devising and managing social media campaigns
Marketing, Social Media, Optimization, Management, Analytics, Content, Workshops, Community, Development, Ai, Campaign, Social
2015 - 2017
job
Head of Social Media EMEA & US
ESPN.
At ESPN I was responsible for their international social accounts (ESPN UK, ESPN Scrum, ESPN Boxing, ESPN FC & ESPN F1) managing a large team of media editors content creators and external marketing agencies. As
part of my role, I led the planning for all of the social content strategies with an aim towards maximising social
uplift, site traffic, video views, and audience engagement. This would involve leveraging social media tools for
news-gathering and story discovery for use across all of ESPN's social channels. My role also involved paid so-
cial advertising strategies and working closely with the marketing, PR and commercial teams to optimise
ESPN's campaign content on all social media platforms - planning and managing social brand campaigns
aligning with global organisation content plans.
part of my role, I led the planning for all of the social content strategies with an aim towards maximising social
uplift, site traffic, video views, and audience engagement. This would involve leveraging social media tools for
news-gathering and story discovery for use across all of ESPN's social channels. My role also involved paid so-
cial advertising strategies and working closely with the marketing, PR and commercial teams to optimise
ESPN's campaign content on all social media platforms - planning and managing social brand campaigns
aligning with global organisation content plans.
Marketing, Social Media, Advertising, Scrum, Video, Pr, Content, International, Organization, Campaign, Social, LED
2015 - 2015
freelance
Freelance Social Media Strategist
Royal Caribbean Int.
To support Royal Caribbean International's (RCI) continued expansion within the social media space I was hired to help to drive the brand forward by conceiving social campaign ideas, working with influencers, building
content plans and executing a range of social activities across multiple platforms. My role also included the
management of RCI's communities and monitoring their paid social media advertising.
content plans and executing a range of social activities across multiple platforms. My role also included the
management of RCI's communities and monitoring their paid social media advertising.
Social Media, Advertising, Management, Content, Support, Monitoring, International, Campaign, Social
2014 - 2015
freelance
Freelance Social Media Manager
Havas.
At Havas, I led a campaign called 'The Venture' for the global whisky brand Chivas Regal. To promote the cam-
paign as part of my role I was involved in creating social strategies to drive engagement and conversation,
whilst managing the community. I also employed social listening techniques to understand what customers
were saying about a brand and managed the paid social media ads.
paign as part of my role I was involved in creating social strategies to drive engagement and conversation,
whilst managing the community. I also employed social listening techniques to understand what customers
were saying about a brand and managed the paid social media ads.
Social Media, Social media ads, ADS, Community, Campaign, Social, LED, Manager
2013 - 2014
job
Head of Social Media
Betway.
My role as a Social Media Manager at Betway involved devising creative ideas to drive engagement and develop relationships with the target audience. I would also create and execute paid media strategies and campaigns and strategies that leveraged social media influencers to help increase the brand's exposure. With an
analytical approach to reporting and monitoring social metrics, I also was responsible for driving revenue with a particular focus on site traffic and new customer sign-ups. Create and execute paid media strategies and campaigns.
analytical approach to reporting and monitoring social metrics, I also was responsible for driving revenue with a particular focus on site traffic and new customer sign-ups. Create and execute paid media strategies and campaigns.
Social Media, Monitoring, Social, Manager, Customer
2012 - 2013
freelance
Freelance Social Media Manager
Premier PR.
During my time at Premier, I managed numerous social media campaigns for Universal, Sony Pictures and Warner Bros for cinematic and home entertainment releases such as Finding Nemo, Ted, Downton Abbey, Mad
Men and more.
Men and more.
Social Media, Mad, Social, Manager
2011 - 2012
job
Senior Community Manager
1000heads.
As a community manager at 1000heads, I managed several client social accounts and also was integral to the team in the creation of content and campaign ideas for clients such as Nokia, Getty Images & Skype.
Content, Community, Campaign, Social, Manager
My education
2003
-
2006
Middlesex University
Bachelors, BSc Marketing with Media Communications
Bachelors, BSc Marketing with Media Communications
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