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Experienced Business Consultant specialising in Business Processes and Growth
Fadi Lewis
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
You are in safe hands, better yet you are in a pair of hands that will engage in your project as if I were the one who commissioned it. I hold an MBA from Warwick Business School and have dedicated my career to developing and managing growth strategies both domestically and internationally. My agile approach communes with stakeholders ensuring project outcomes are aligned with the marketplace and changing demands. I have significant experience in developing and implementing Go-To-Market strategies as well as developing business strategies that are hardwired for success whilst building in resilience.
It is all about making a real difference, not theory. I love overhauling tired processes and designing a business model that is designed to aggressively win business and heighten the customer experience. You will not get endless pages of market research and graphs that will not make a difference tomorrow. I will deliver analytics that inspires change, and recommendations that are simple, evidence-driven, and in line with your overall organisational strategy and budget. Most importantly, the report will be delivered in conjunction with an in-depth presentation and Q&A session.
The project will be delivered in iterations ensuring a cycle of ongoing feedback protecting the business if the scope of work has changed. My aim is to help build success. I am an extremely interpersonal person and pride myself on being easy to work with.
I have worked with multi-national and boutique firms alike and relish the opportunity to help your organisation fulfill its potential.
It is all about making a real difference, not theory. I love overhauling tired processes and designing a business model that is designed to aggressively win business and heighten the customer experience. You will not get endless pages of market research and graphs that will not make a difference tomorrow. I will deliver analytics that inspires change, and recommendations that are simple, evidence-driven, and in line with your overall organisational strategy and budget. Most importantly, the report will be delivered in conjunction with an in-depth presentation and Q&A session.
The project will be delivered in iterations ensuring a cycle of ongoing feedback protecting the business if the scope of work has changed. My aim is to help build success. I am an extremely interpersonal person and pride myself on being easy to work with.
I have worked with multi-national and boutique firms alike and relish the opportunity to help your organisation fulfill its potential.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Available
My experience
2019 - ?
job
Regional Sales & Strategy Manager
Kaplan International Languages.
Managing a wider portfolio to include regions such as MENA, UK & Ireland, parts of Western Europe, and
Angola. Responsible for a multi-channel sales function and manage a team accountable for both sales and customer service. Overall portfolio in excess of $22million
• Implemented effective promotional strategies for widely differing regions, trained strong sales teams that
increased YOY revenue growth & brand awareness. Developed a targeted strategy that increased
partnerships with both private and governmental bodies whilst strengthening existing relationships.
• Secured investment from senior leadership to implement the findings of my MBA thesis. Introduced
technology and agile processes to improve salesperson performance and effectiveness by 20%.
• Better defined the sales cycle along with creating new job descriptions empowering job functions with a
clear & purposeful mantra. Improved sales policies and practices which were reinforced by a "diamond"
customer engagement initiative that ensures fantastic service to partners and customers alike. This resulted
in increasing revenue from our top performing partners and differentiated the organisation in the market.
• Incentives for sales and customer service teams were reimagined producing better revenue and external
client satisfaction results, whilst complementing the company brand. Scheme was rolled out company wide.
• Led the go-to-market strategy of our online educational services. Packaged and sold our online offering to numerous governmental bodies worldwide resulting in multi-million-dollar contracts.
• Assisted in introducing 'resilient strategy' frameworks which are adjusted periodically accounting for the changing problem definition, data gathered, robust analysis and financial modelling, synthesis of findings,
concluding with clear recommendations on how to best adjust regional strategies to the changing
competitive and macroeconomic environment.
• Coach and facilitate key members of the organisation in business unit leadership and process realignment to best serve regional strategies and increase effectiveness. Provide leadership in gaining competitive
advantage be it in the form of increasing profitability, business responsiveness, and diversification.
• Manage several projects relating to introducing and merging sales technology to newly acquired companies.
This includes designing and conducting Gap analysis and gathering functional and technical requirements.
Assist with the change management section of projects ensuring technological buy-in is high from all users.
Training and workshops arranged and conducted ensuring key stakeholder commitment. Retirement of old
systems achieved before the target date. Systems include Salesforce, Apttus, and XLR reporting to name a
few.
Angola. Responsible for a multi-channel sales function and manage a team accountable for both sales and customer service. Overall portfolio in excess of $22million
• Implemented effective promotional strategies for widely differing regions, trained strong sales teams that
increased YOY revenue growth & brand awareness. Developed a targeted strategy that increased
partnerships with both private and governmental bodies whilst strengthening existing relationships.
• Secured investment from senior leadership to implement the findings of my MBA thesis. Introduced
technology and agile processes to improve salesperson performance and effectiveness by 20%.
• Better defined the sales cycle along with creating new job descriptions empowering job functions with a
clear & purposeful mantra. Improved sales policies and practices which were reinforced by a "diamond"
customer engagement initiative that ensures fantastic service to partners and customers alike. This resulted
in increasing revenue from our top performing partners and differentiated the organisation in the market.
• Incentives for sales and customer service teams were reimagined producing better revenue and external
client satisfaction results, whilst complementing the company brand. Scheme was rolled out company wide.
• Led the go-to-market strategy of our online educational services. Packaged and sold our online offering to numerous governmental bodies worldwide resulting in multi-million-dollar contracts.
• Assisted in introducing 'resilient strategy' frameworks which are adjusted periodically accounting for the changing problem definition, data gathered, robust analysis and financial modelling, synthesis of findings,
concluding with clear recommendations on how to best adjust regional strategies to the changing
competitive and macroeconomic environment.
• Coach and facilitate key members of the organisation in business unit leadership and process realignment to best serve regional strategies and increase effectiveness. Provide leadership in gaining competitive
advantage be it in the form of increasing profitability, business responsiveness, and diversification.
• Manage several projects relating to introducing and merging sales technology to newly acquired companies.
This includes designing and conducting Gap analysis and gathering functional and technical requirements.
Assist with the change management section of projects ensuring technological buy-in is high from all users.
Training and workshops arranged and conducted ensuring key stakeholder commitment. Retirement of old
systems achieved before the target date. Systems include Salesforce, Apttus, and XLR reporting to name a
few.
It, Customer, Manager, LED, Processes, Contracts, Go, Performing, Organization, Online, Coach, Growth, Change management, Workshops, Technology, Service, Sales, Customer service, Management, Leadership, Salesforce, Training, Agile, Contracts
2014 - 2019
job
Regional Sales & Marketing Manager, ME and Africa
Kaplan International, Abu Dhabi.
Set up a regional office in Abu Dhabi, UAE. This entailed hiring and managing staff ranging from sales
personnel, marketing executives, customer service agents, and finance controllers.
• Developed and implemented long and short-term growth strategies considering market segmentation, sizing,
and the competitive landscape. Developed go-to-market strategies delivering revenue growth in Year one.
• Managed both the B2B and B2C channels in the MENA region. Responsible for a large team that services
both resellers and customers directly.
• Delivered over $18million in revenue each year with continual growth. Average OI growth of 15% yearly.
• Coached, managed and monitored sales team performance using both analytical and interpersonal skills.
Team always achieved 100% of annual target & strong performers rewarded with progression opportunities.
• Introduced a fluid and functional KPI catalogue that was reinforced with incentives that safeguarded CRM
accuracy, and loyalty to our brand pillars in order to deliver fantastic service to our customers, and profit for
the organisation.
• Secured senior management buy-in to increase investment in technology which increased optimisation and automation in our B2C channel. Altogether increasing salesperson effectiveness and offering a better
experience throughout the customer journey with the long-term ambition of reducing costs.
• Regional P&L responsibility, including operating efficiency and regional team effectiveness.
• Drove successful marketing campaigns developing our position as the market leader. Implemented strategy
that reduced the effects of market exposure and competitor attack which increased our bottom-line despite
a decrease in the volume of sales.
• Involved in senior management meetings which ensures cohesion between departments such as operations,
marketing, finance, and product development.
• Exceeded targets in terms of strategic implementation success, revenue, ROI, and student volume.
personnel, marketing executives, customer service agents, and finance controllers.
• Developed and implemented long and short-term growth strategies considering market segmentation, sizing,
and the competitive landscape. Developed go-to-market strategies delivering revenue growth in Year one.
• Managed both the B2B and B2C channels in the MENA region. Responsible for a large team that services
both resellers and customers directly.
• Delivered over $18million in revenue each year with continual growth. Average OI growth of 15% yearly.
• Coached, managed and monitored sales team performance using both analytical and interpersonal skills.
Team always achieved 100% of annual target & strong performers rewarded with progression opportunities.
• Introduced a fluid and functional KPI catalogue that was reinforced with incentives that safeguarded CRM
accuracy, and loyalty to our brand pillars in order to deliver fantastic service to our customers, and profit for
the organisation.
• Secured senior management buy-in to increase investment in technology which increased optimisation and automation in our B2C channel. Altogether increasing salesperson effectiveness and offering a better
experience throughout the customer journey with the long-term ambition of reducing costs.
• Regional P&L responsibility, including operating efficiency and regional team effectiveness.
• Drove successful marketing campaigns developing our position as the market leader. Implemented strategy
that reduced the effects of market exposure and competitor attack which increased our bottom-line despite
a decrease in the volume of sales.
• Involved in senior management meetings which ensures cohesion between departments such as operations,
marketing, finance, and product development.
• Exceeded targets in terms of strategic implementation success, revenue, ROI, and student volume.
Service, Customer, Manager, UP, ME, Go, Organization, Development, Office, KPI, Growth, Implementation, Technology, Marketing, Sales, Finance, Customer service, Management, Optimization, Automation, ROI, B2C, Product development, Operations, CRM, B2B
2010 - 2014
job
Market Manager, MENA
Kaplan International Colleges.
I launched and managed a sales team that focused on direct selling (B2C). Motivated and monitored
performances by setting KPI's and SLA's which was used to incentivise staff and assure best practices. I
oversaw the customer service team within the region, constantly maturing processes in order to increase
efficiency, and client satisfaction. Removing bottlenecks and introducing a client rating system allowed the team and organisation alike to become renowned for superior customer service.
• I designed a sales training programme, with regular workshops in order to train and promote the
development of staff. I increased staff retention, expanded methods and practices to best convert leads, and in turn creating a more corporate structure for the young B2C arm.
• I was responsible for in-depth analysis of sales within the Middle East and North African market, recognising
competitor presence, and developing methods on how to become the market leader. I set a strategy which
acknowledged trends in both the market and sales consultants, to thus produce monthly targets depending
on seasonality and competitors.
• Worked within and managed a cross-functional team. Sales and Marketing were all but integrated. I removed
any bottlenecks in the workstream and developed a culture that was target-driven and organisation-loyal
discarding the silo culture that had existed. Relevant, meaningful, and innovative marketing campaigns were
launched which increased ROI and increased sales by almost 40% (circa $7million).
performances by setting KPI's and SLA's which was used to incentivise staff and assure best practices. I
oversaw the customer service team within the region, constantly maturing processes in order to increase
efficiency, and client satisfaction. Removing bottlenecks and introducing a client rating system allowed the team and organisation alike to become renowned for superior customer service.
• I designed a sales training programme, with regular workshops in order to train and promote the
development of staff. I increased staff retention, expanded methods and practices to best convert leads, and in turn creating a more corporate structure for the young B2C arm.
• I was responsible for in-depth analysis of sales within the Middle East and North African market, recognising
competitor presence, and developing methods on how to become the market leader. I set a strategy which
acknowledged trends in both the market and sales consultants, to thus produce monthly targets depending
on seasonality and competitors.
• Worked within and managed a cross-functional team. Sales and Marketing were all but integrated. I removed
any bottlenecks in the workstream and developed a culture that was target-driven and organisation-loyal
discarding the silo culture that had existed. Relevant, meaningful, and innovative marketing campaigns were
launched which increased ROI and increased sales by almost 40% (circa $7million).
Marketing, B2C, Training, ROI, Customer service, Sales, Service, Workshops, Loyal, Retention, KPI, Development, Organization, Processes, Manager, Customer
My education
2017
-
2019
University of Warwick
MBA, Business Administration
MBA, Business Administration
2006
-
2009
Goldsmiths, University of London
BSc, Psychology
BSc, Psychology
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