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Property and design PR consultant and social media strategist
Emily Cramer
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked in the property, cultural and hospitality sector for 8 years and have continued to develop my PR and marketing skills to meet the demands of an ever changing digital media landscape.
I am very visually minded and a clear communicator. Having worked in large scale global companies, to smaller boutique operations, I confidently lead teams on effective B2C and B2B campaigns.
I am very visually minded and a clear communicator. Having worked in large scale global companies, to smaller boutique operations, I confidently lead teams on effective B2C and B2B campaigns.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2021
job
Senior Account Manager
ING MEDIA.
Account lead for communications on major London developments inclusive of cultural, design, placemaking and residential communication strategies, working alongside community stakeholders.
Clients: Native Land, Almacantar, EcoWorld London, Purpose Group
- Created and led a multi-platform comms strategy for development launches across owned, earned and bought media.
Example: Developed a 2 year strategy for a Poplar meanwhile-use project included contracting
mural artists, liaising housing association and local residents for event management and resulting PR in trade and broadcast media (ITV News).
- Deliver successful paid-for social media campaigns aimed at specific target audiences.
Example: A campaign aimed at targeting parents to support a high profile planning application.
It resulted in online support and a conversion rate 3% (industry average .99%)
- Design digital content and brief creation for photographers, videographers and influencers to produce
high-quality marketing material.
Example: Quickly launched a consumer facing digital content campaign during lockdown for a
property developer which saw them work with the likes of Jasmine Hemsley, Maunika
Gowardhan and Dr Rupy Aujla on partnered content.
- Strong written skills to conceive, create press and pitch material, which generate results.
Example: Developed a historical PR angle and story alongside a contracted historian which
focused on a site in London.
Clients: Native Land, Almacantar, EcoWorld London, Purpose Group
- Created and led a multi-platform comms strategy for development launches across owned, earned and bought media.
Example: Developed a 2 year strategy for a Poplar meanwhile-use project included contracting
mural artists, liaising housing association and local residents for event management and resulting PR in trade and broadcast media (ITV News).
- Deliver successful paid-for social media campaigns aimed at specific target audiences.
Example: A campaign aimed at targeting parents to support a high profile planning application.
It resulted in online support and a conversion rate 3% (industry average .99%)
- Design digital content and brief creation for photographers, videographers and influencers to produce
high-quality marketing material.
Example: Quickly launched a consumer facing digital content campaign during lockdown for a
property developer which saw them work with the likes of Jasmine Hemsley, Maunika
Gowardhan and Dr Rupy Aujla on partnered content.
- Strong written skills to conceive, create press and pitch material, which generate results.
Example: Developed a historical PR angle and story alongside a contracted historian which
focused on a site in London.
Developer, Platform, Manager, LED, Social, Native, Campaign, Online, Development, Community, Support, Marketing, It, Content, Online support, Event, Pr, Management, Account Manager, Design, Social Media
2014 - 2017
job
Public Relations Manager
FIRMDALE HOTELS.
Ran the international PR and social media for eight hotels in London and two in New York, managing media
campaigns, brand partnerships and successfully elevated the social media presence for the group.
- Worked closely with owner and Design Director, Kit Kemp in her many design collaborations
Example: facilitated profile interviews and event management with institutions such as V&A & Royal Academy of Arts.
- Orchestrated cultural programming and events, from conception, through to event management and marketing.
Example: Facilitated a series of Art Talks, working directly with the artists, and implementing
the marketing plan to launch the events.
- Represented the company and brand to build and strengthen local and corporate connections.
- Example: Worked alongside London BIDs and business groups such as New West End Co,
Fitzrovia BID and St James, to generate sales and events business.
- Managed international media launches, including creating the collateral, presentations, website content,
image management, press release, PR exclusives, interviews and press reviews.
Example: Launched the second New York hotel in Midtown over a one year period, managing
the PR strategy, press stays and events.
- Devised monthly & annual content plans and managed social media channels
Example: I implemented a new social media strategy across multiple platforms which grew
followers & successfully maintained engagement figures over 6% on Facebook and at 10% on
Instagram, well above the industry average.
campaigns, brand partnerships and successfully elevated the social media presence for the group.
- Worked closely with owner and Design Director, Kit Kemp in her many design collaborations
Example: facilitated profile interviews and event management with institutions such as V&A & Royal Academy of Arts.
- Orchestrated cultural programming and events, from conception, through to event management and marketing.
Example: Facilitated a series of Art Talks, working directly with the artists, and implementing
the marketing plan to launch the events.
- Represented the company and brand to build and strengthen local and corporate connections.
- Example: Worked alongside London BIDs and business groups such as New West End Co,
Fitzrovia BID and St James, to generate sales and events business.
- Managed international media launches, including creating the collateral, presentations, website content,
image management, press release, PR exclusives, interviews and press reviews.
Example: Launched the second New York hotel in Midtown over a one year period, managing
the PR strategy, press stays and events.
- Devised monthly & annual content plans and managed social media channels
Example: I implemented a new social media strategy across multiple platforms which grew
followers & successfully maintained engagement figures over 6% on Facebook and at 10% on
Instagram, well above the industry average.
Marketing, Social Media, Design, Public relations, Instagram, Facebook, Management, Pr, Event, Sales, Website, Content, International, Social, International pr, Manager
2013 - 2014
job
Account Manager
PEROWNE COMMUNICATIONS.
Account Manager for: Edmiston Yachts, Qatar Airways, Finnair, Silversea & Scott Dunn
- I created & managed a long term marketing and PR campaign for Qatar Airways to coincide with the launch of their new route to Edinburgh.
- This included a press event with consumer and trade media and a regional radio marketing campaign.
- I set up a full two day schedule of international press interviews for the CEO.
- I hosted a three day regional press roadshow for Silversea's Marketing Director in Belfast, Dublin and Edinburgh which included on-board dinners, a live radio show and one-to-one interviews.
- I created & managed a long term marketing and PR campaign for Qatar Airways to coincide with the launch of their new route to Edinburgh.
- This included a press event with consumer and trade media and a regional radio marketing campaign.
- I set up a full two day schedule of international press interviews for the CEO.
- I hosted a three day regional press roadshow for Silversea's Marketing Director in Belfast, Dublin and Edinburgh which included on-board dinners, a live radio show and one-to-one interviews.
Marketing, Account Manager, Pr, Event, Radio, Ceo, International, Campaign, UP, Manager
My education
2009
-
2012
University of Leeds
BA, History of Art
BA, History of Art
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