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Expert
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3
jobs
Senior Creative/CD with proven experience, skilled in brand-building and unexpected creative solutions to every brief.
David Mackersey
,
London, United Kingdom
Experience
Skills
I'm offering
Everything is an opportunity.
It's all about the idea.
It's about discovering if there's "a truth" buried in there somewhere.
It's about throwing away anything that could be for something else.
It's about creating a unique tone of voice.
And if it makes me smile hopefully it'll make someone else smile too.
I love language. How it can engage you, move you, make you laugh and http://******.** you like something.
I've had vast experience doing this and have got better and better at it, still improving!
And I love the detail that goes into making something as good as it can be (if something's wrong it's the only thing people notice). That's why art direction is so important, from DOOH to small social posts, it HAS to look good, tell the story properly and engage.
I've worked on and won awards on everything from Harvey Nichols to Volkswagen, from The Financial Times to Kit Kat, From Persil to Polo. And many, many more.
It's all about the idea.
It's about discovering if there's "a truth" buried in there somewhere.
It's about throwing away anything that could be for something else.
It's about creating a unique tone of voice.
And if it makes me smile hopefully it'll make someone else smile too.
I love language. How it can engage you, move you, make you laugh and http://******.** you like something.
I've had vast experience doing this and have got better and better at it, still improving!
And I love the detail that goes into making something as good as it can be (if something's wrong it's the only thing people notice). That's why art direction is so important, from DOOH to small social posts, it HAS to look good, tell the story properly and engage.
I've worked on and won awards on everything from Harvey Nichols to Volkswagen, from The Financial Times to Kit Kat, From Persil to Polo. And many, many more.
Links for more
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Industries
Language
English
Fluently
Available
My experience
2007 - 2020
job
Senior creative
DDBLondon and adam&eveDDB.
Senior Creative
Senior Creative, Concept Development, Art Direction, Copywriting, Idea and concept
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