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Senior Communication PR Strategist
Laura Scott
,
Kent, United Kingdom
Experience
Other titles
Skills
I'm offering
I work predominantly with small business owners, start ups and entrepreneurs to help them get media coverage for their businesses as well as growing their presence both in print, online, through social media, celebrity seeding and influencer engagement. I work within the B2C & B2B sector on a number of topics including: Beauty, Retail (mainly e-commernce with a particular interest in China) Lifestyle, Fashion, Skincare, Health, Wellbeing, Fitness, Nutrition and Interiors.
Specialties: PR, media relations & pitching, managing day to day press off, branding strategy, writing, editing, copywriting, copy editing, proofreading, press release writing, web copy, blog posts, influencer engagement, event management and social media.
I have a real passion for helping brands to become better known within their industry and I am very fortunate to work with clients from start to finish and really see their business thrive and grow with the help of PR and strategy.
Clients have included: Portas PR (Clarks/Westfield/Goldsmiths), Harvey Nichols Fashion & Beauty, Porter Novelli (NIVEA, Eucerin Skincare & Vicks BabyRub), Ketchum (Olay Global), Ogilvy (TK Maxx - Kid's & Womenswear), Mission Media (Flannels, Victoria's Secret, Accessorize & Monsoon), Twenty Nine London, GA Salons (high end hair salons based in Wimbledon & Notting Hill), Different Views (Streetwear brand), Claudia Fallah Skincare, Madeleine Shaw (Celebrity Nutritionist), Laura Felicity Design (Interiors) , Yawn (Premium Nightwear), The Azoya Group (based in Hong Kong), MGC Derma (CBD Australian Skincare Brand)
I offer content for both online and print, including press releases and articles.
Please feel free to contact me to discuss potential freelance projects I could help you with.
Specialties: PR, media relations & pitching, managing day to day press off, branding strategy, writing, editing, copywriting, copy editing, proofreading, press release writing, web copy, blog posts, influencer engagement, event management and social media.
I have a real passion for helping brands to become better known within their industry and I am very fortunate to work with clients from start to finish and really see their business thrive and grow with the help of PR and strategy.
Clients have included: Portas PR (Clarks/Westfield/Goldsmiths), Harvey Nichols Fashion & Beauty, Porter Novelli (NIVEA, Eucerin Skincare & Vicks BabyRub), Ketchum (Olay Global), Ogilvy (TK Maxx - Kid's & Womenswear), Mission Media (Flannels, Victoria's Secret, Accessorize & Monsoon), Twenty Nine London, GA Salons (high end hair salons based in Wimbledon & Notting Hill), Different Views (Streetwear brand), Claudia Fallah Skincare, Madeleine Shaw (Celebrity Nutritionist), Laura Felicity Design (Interiors) , Yawn (Premium Nightwear), The Azoya Group (based in Hong Kong), MGC Derma (CBD Australian Skincare Brand)
I offer content for both online and print, including press releases and articles.
Please feel free to contact me to discuss potential freelance projects I could help you with.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2013 - ?
freelance
Freelance Senior PR Consultant
LS PR Ltd.
I am responsible for:
• Providing PR support - pitching to media, writing press/survey releases, creating media alerts for send out,
securing coverage to ensure KPIs are met, arranging press appointments and press days
• Keeping updated schedules and plans in order to keep clients on track
• Organising press meetings with journalists and influencers to showcase their products
• Building and maintaining relationships with key press, influencers and bloggers
• Liaising with Celebrity agents and Influencers on creating content, working as an ambassador and negotiating
best budgets for the activity
• Managing budgets and timelines for clients
• Social Media scheduling
• Writing weekly articles for brands
• Managing content and content scheduling for blogs and websites
• Brainstorming and pitching ideas for new website layouts and content
• Designing websites (WIX, Expression Engine & Word Press)
• Pitching for new business for LS PR LTD. Including; pulling together bespoke proposals based on clients
expectations, understanding the client's needs to lead projects through from start to finish
• Supporting from planning to execution on major consumer events including London Fashion Week and Stylist
Live
• Managing junior members of the team to help priortise work load and ensure tasks are complete on time
• Writing tool kits and PR plans
• Supporting on major PR campaigns such as Nivea's Supercharge your skin, TK Maxx Kid's Takeover, Flannel's
new Oxford Street opening, Not just for veggies (Pret A Manger), Haagen Dazs 'My Extraordinary Life' and Westfield's Christmas Ice Rink
Recent retained clients:
• Claudia Fallah Skincare
• GA Hair Salons (based in Notting Hill, Wimbledon & Chelsea)
• Simon Newton - Celebrity bodyguard to A list stars such as Bella Hadid, Michael Jackson & Rita Ora
• The Health Zoc - nutrition & lifestyle coach
• Perfect Definition (Permanent Makeup Artist)
• Laura Felicity (Interior designer)
• Annabelle Minerals - makeup brand
• Azoya Group (Chinese Retail E-Commerce) - B2B
• London Lash Professional (Eyelash extensions)
• Love Yawn (Luxury women's nightwear)
• James Pryce - Larry King Salon (Hairdresser to celebrities and The Royals including Kate & Pippa Middleton)
• The Body Retreat
• MGC Derma - CBD Cosmetics
• Madeleine Shaw (Celebrity Health Nutritionist)
Previous agency work:
• Maven - Superdrug Health, Phynova (supplements) & Sebamed skincare (6 month role)
• Portas - Clarks (Kids/Womens and Men's), Goldsmiths and Westfield (7 month role)
• Alegre Media - Molo Kids, Beanie & Bear Swimwear, Loud Apparel, Issosy Children (9 month role)
• Mission Media - Flannels (new London store launch), Victoria's Secret, Monsoon, Accessorize (3 month role)
• Harvey Nichols - Beauty Department
• Fourth Angel (PR agency) - start up feminine care brand Woo Woo, Prezzo, My Expert Midwife, Joules, Billy
Ruffian Shoes
• Ogilvy - TK Maxx Kid's Campaign
• Twenty-Nine London - Maison Makarem (Luxury Fashion Brand) (7 month role) - support on fashion week
• Porter Novelli - Nivea, Eucerin & Vicks (5 month role)
• Pret A Manger - Veggie pop up campaign
• Ketchum - Olay (working on the global team - writing tool kits, securing media opps globally), Quorn
• Clarion Communicaitons - Delonghi, Teletext Holidays (3 month role)
• Way-to-Blue - YO! Sushi, Wet Wipes
• Grey Advertising - Haagen-Dazs "My Extraordinary Life" consumer event
• Providing PR support - pitching to media, writing press/survey releases, creating media alerts for send out,
securing coverage to ensure KPIs are met, arranging press appointments and press days
• Keeping updated schedules and plans in order to keep clients on track
• Organising press meetings with journalists and influencers to showcase their products
• Building and maintaining relationships with key press, influencers and bloggers
• Liaising with Celebrity agents and Influencers on creating content, working as an ambassador and negotiating
best budgets for the activity
• Managing budgets and timelines for clients
• Social Media scheduling
• Writing weekly articles for brands
• Managing content and content scheduling for blogs and websites
• Brainstorming and pitching ideas for new website layouts and content
• Designing websites (WIX, Expression Engine & Word Press)
• Pitching for new business for LS PR LTD. Including; pulling together bespoke proposals based on clients
expectations, understanding the client's needs to lead projects through from start to finish
• Supporting from planning to execution on major consumer events including London Fashion Week and Stylist
Live
• Managing junior members of the team to help priortise work load and ensure tasks are complete on time
• Writing tool kits and PR plans
• Supporting on major PR campaigns such as Nivea's Supercharge your skin, TK Maxx Kid's Takeover, Flannel's
new Oxford Street opening, Not just for veggies (Pret A Manger), Haagen Dazs 'My Extraordinary Life' and Westfield's Christmas Ice Rink
Recent retained clients:
• Claudia Fallah Skincare
• GA Hair Salons (based in Notting Hill, Wimbledon & Chelsea)
• Simon Newton - Celebrity bodyguard to A list stars such as Bella Hadid, Michael Jackson & Rita Ora
• The Health Zoc - nutrition & lifestyle coach
• Perfect Definition (Permanent Makeup Artist)
• Laura Felicity (Interior designer)
• Annabelle Minerals - makeup brand
• Azoya Group (Chinese Retail E-Commerce) - B2B
• London Lash Professional (Eyelash extensions)
• Love Yawn (Luxury women's nightwear)
• James Pryce - Larry King Salon (Hairdresser to celebrities and The Royals including Kate & Pippa Middleton)
• The Body Retreat
• MGC Derma - CBD Cosmetics
• Madeleine Shaw (Celebrity Health Nutritionist)
Previous agency work:
• Maven - Superdrug Health, Phynova (supplements) & Sebamed skincare (6 month role)
• Portas - Clarks (Kids/Womens and Men's), Goldsmiths and Westfield (7 month role)
• Alegre Media - Molo Kids, Beanie & Bear Swimwear, Loud Apparel, Issosy Children (9 month role)
• Mission Media - Flannels (new London store launch), Victoria's Secret, Monsoon, Accessorize (3 month role)
• Harvey Nichols - Beauty Department
• Fourth Angel (PR agency) - start up feminine care brand Woo Woo, Prezzo, My Expert Midwife, Joules, Billy
Ruffian Shoes
• Ogilvy - TK Maxx Kid's Campaign
• Twenty-Nine London - Maison Makarem (Luxury Fashion Brand) (7 month role) - support on fashion week
• Porter Novelli - Nivea, Eucerin & Vicks (5 month role)
• Pret A Manger - Veggie pop up campaign
• Ketchum - Olay (working on the global team - writing tool kits, securing media opps globally), Quorn
• Clarion Communicaitons - Delonghi, Teletext Holidays (3 month role)
• Way-to-Blue - YO! Sushi, Wet Wipes
• Grey Advertising - Haagen-Dazs "My Extraordinary Life" consumer event
Content, UP, Social, Expression engine, Billy, Campaign, Apparel, Coach, Brainstorming, Interior, Health, Makeup, Support, Pitching, Social Media, Website, Blogs, Event, Pr, Wix, Fashion, E-commerce, Word, Websites, Retail, B2B, Writing, Advertising
2011 - 2013
job
B2B Marketing Account Executive
JD Marketing.
JD Marketing is a full service agency specialising in B2B marketing, PR and events. The client list of global
business to business technology brands, including: Oracle, Betfair, PwC, Hitachi Consulting, Allegro
Development and WideAngle.
business to business technology brands, including: Oracle, Betfair, PwC, Hitachi Consulting, Allegro
Development and WideAngle.
Marketing, B2B, Oracle, B2B Marketing, Consulting, Pr, Service, Technology, Development
2011 - 2011
freelance
Volunteer Events Fundraiser
Breakthrough Breast Cancer.
My education
2008
-
2010
West Kent College
Secondary, Business
Secondary, Business
2002
-
2008
Beaverwood School for Girls
Secondary, ICT
Secondary, ICT
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