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Director level PR specialist
Laura Jones
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a successful, strong and strategic PR person, with 16 years’ industry experience; recently as Head of Earned and Social (Maternity Cover - Karmarama) and Managing Director (two years - Frank Australia) looking for my next challenge.
During my career, both in house and in agency, I have led brand remits for large organisations including The British Army, Pepsico, Sainsbury’s, Lindt and Deliveroo and have developed as a strong commercial player with a keen eye on two kinds of P&L: profit & loss and people & learning.
I have extensive experience of working within integrated teams, whether that be leading channels additional to earned, working as part of an agency village or, most recently, working within a creative agency.
During my career, both in house and in agency, I have led brand remits for large organisations including The British Army, Pepsico, Sainsbury’s, Lindt and Deliveroo and have developed as a strong commercial player with a keen eye on two kinds of P&L: profit & loss and people & learning.
I have extensive experience of working within integrated teams, whether that be leading channels additional to earned, working as part of an agency village or, most recently, working within a creative agency.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Head of Earned and Social
Karmarama.
(maternity contract)
Managing a team of ten social, digital and earned specialists on integrated campaigns for The British Army, Plusnet, National Citizen Service and LV insurance.
In addition to managing social/ PR, I have taken additional responsibility in updating the department's positioning - an earned and social function in a traditional advertising agency - to set up the PR/ social department and agency for future success both creatively and commercially.
Managing a team of ten social, digital and earned specialists on integrated campaigns for The British Army, Plusnet, National Citizen Service and LV insurance.
In addition to managing social/ PR, I have taken additional responsibility in updating the department's positioning - an earned and social function in a traditional advertising agency - to set up the PR/ social department and agency for future success both creatively and commercially.
Advertising, Pr, Service, Insurance, Social, UP
2018 - 2020
job
Managing Director, Frank
Twentieth Century Fox and Deliveroo.
Managing a team of 13 and reporting into the global CEO with core responsibilities in commercial growth, new business and staff development.
• Achieved double digit growth YOY for two years
• Grew head count by five increasing the senior team to four
• Achieved a number of high-profile wins for the agency including BWS (Australia's largest liquor chain), Huawei, Bethesda and Vistaprint making FY19 the agency's best new business year to date
• Decreased client churn and staff turnover
• Delivered award winning work for Royal Caribbean, Twentieth Century Fox and Deliveroo
• Achieved double digit growth YOY for two years
• Grew head count by five increasing the senior team to four
• Achieved a number of high-profile wins for the agency including BWS (Australia's largest liquor chain), Huawei, Bethesda and Vistaprint making FY19 the agency's best new business year to date
• Decreased client churn and staff turnover
• Delivered award winning work for Royal Caribbean, Twentieth Century Fox and Deliveroo
Growth, Ceo, Development, Winning
2014 - 2017
job
Director, Frank
Danone Early Life Nutrition and Lucozade Ribena Suntory.
Working as one of five senior heads with responsibility for commercial, client and agency growth.
• Successfully managed a combined £1m+ client portfolio including Direct Line Group, Henkel, Danone Early Life Nutrition and Lucozade Ribena Suntory
• Expertise in delivering owned and social campaigns for brands
• Adept at working as part of an integrated agency village
• Large focus on new business with ultimate responsibility to deliver 25+ pitches per year.
• New business wins included Volvo, Israel Tourism Board, Henkel and Lucozade Ribena Suntory
• Successfully managed a combined £1m+ client portfolio including Direct Line Group, Henkel, Danone Early Life Nutrition and Lucozade Ribena Suntory
• Expertise in delivering owned and social campaigns for brands
• Adept at working as part of an integrated agency village
• Large focus on new business with ultimate responsibility to deliver 25+ pitches per year.
• New business wins included Volvo, Israel Tourism Board, Henkel and Lucozade Ribena Suntory
Growth, Social
2010 - 2014
job
Associate Director - Director
Clarion Communications.
Promoted to Director at three years' service. Worked as part of a seven- person board with a focus on new business and staff development
• Key new business wins included Aldi BWS and special buys, Lindt and ADHB
• Grew Lindt from a single brand project to a multi brand retainer over three months
• Increased scope of work on Aldi to increase fees by 400% in the first year of business
• Created the 'Clarion Academy', a comprehensive training program giving staff the opportunity to put their new found skills to the test with new business and clients
• Key new business wins included Aldi BWS and special buys, Lindt and ADHB
• Grew Lindt from a single brand project to a multi brand retainer over three months
• Increased scope of work on Aldi to increase fees by 400% in the first year of business
• Created the 'Clarion Academy', a comprehensive training program giving staff the opportunity to put their new found skills to the test with new business and clients
Training, Service, Test, Development
2007 - 2010
job
Account Director - Senior Account Director
Freuds.
No. 2 to Associate Director on 'Team Asda'
• Came on board in month one to establish scope of work, processes and ways of working for the account
• Recruited and managed a team of 12, JAE - SAM
• Directed campaigns including Children in Need, Andy Bond (CEO) LEJOG cycle and ASDA's Sporting Chance
• Came on board in month one to establish scope of work, processes and ways of working for the account
• Recruited and managed a team of 12, JAE - SAM
• Directed campaigns including Children in Need, Andy Bond (CEO) LEJOG cycle and ASDA's Sporting Chance
Ceo, Processes
2006 - 2007
job
Food & Health PR Manager Sainsbury's Supermarket
unknown.
Pr, Health, Manager
2004 - 2006
job
Account Coordinator - Account Manager
Biss.
Account Manager, Coordinator, Manager
My education
University of the West of England
BSc, Psychology
BSc, Psychology
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