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Digital marketing strategist specialising in audit, strategy and ROI
Rebecca Coldicott MCIM, Digital Marketing Strategy
,
Staffordshire, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Digital Marketing Strategy expert, offering consultancy, mentoring and project delivery expertise. I have a proven track record of planning and delivering highly effective digital marketing campaigns that transform a business’s online presence, increase brand awareness, encourage customer retention and subsequently drive business development.
I am also a marketing tutor / lecturer for CIM (Chartered Institute of Marketing), delivering marketing, digital marketing & strategy courses for study centres across Diploma, Certificate and Foundation Certificate levels.
With 15+ years’ experience in both agency and direct client assignments, I have worked across a range of industries, including leisure, retail, travel, automotive, finance and healthcare. Having completed over 200 successful projects since forming my own consultancy, Realise, in 2014, I have a proven ability to drive business growth, consolidate brand positioning and achieve measurable and lasting results for businesses.
I offer a wealth of valuable experience in marketing strategy, social media and competitor analysis. Working alongside the full spectrum of businesses, from small start-ups to global corporations such as Dunlop, Chevrolet and 3M, I pride myself on an ability to hit the ground running and quickly appraise a company’s cultural and commercial identity to assimilate their marketing needs, maximise financial resources, and provide effective solutions to ensure return on investment.
I am also a marketing tutor / lecturer for CIM (Chartered Institute of Marketing), delivering marketing, digital marketing & strategy courses for study centres across Diploma, Certificate and Foundation Certificate levels.
With 15+ years’ experience in both agency and direct client assignments, I have worked across a range of industries, including leisure, retail, travel, automotive, finance and healthcare. Having completed over 200 successful projects since forming my own consultancy, Realise, in 2014, I have a proven ability to drive business growth, consolidate brand positioning and achieve measurable and lasting results for businesses.
I offer a wealth of valuable experience in marketing strategy, social media and competitor analysis. Working alongside the full spectrum of businesses, from small start-ups to global corporations such as Dunlop, Chevrolet and 3M, I pride myself on an ability to hit the ground running and quickly appraise a company’s cultural and commercial identity to assimilate their marketing needs, maximise financial resources, and provide effective solutions to ensure return on investment.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2014 - ?
job
Director / Owner
Realise Marketing.
I set up Realise as a brand for my contract / freelance work. I specialise in digital strategy and offer digital marketing planning, content, social media services to marketing agencies (for their B2C and B2B clients as well as agency marketing) & small businesses in the UK.
Clients include: Enchant, Life Agency, Zero Degrees West, Auburn, Icarus Media, Alert Research. (Many projects can't be referenced due to contractual agreements.)
Clients include: Enchant, Life Agency, Zero Degrees West, Auburn, Icarus Media, Alert Research. (Many projects can't be referenced due to contractual agreements.)
Marketing, Digital Marketing, Social Media, Digital Strategy, B2B, Research, B2C, Content, Marketing Planning, Planning, Social, UP
2014 - 2014
job
Digital Account Manager
The Blue Cube.
I joined to help grow the agency in Birmingham and lead the client service function. This includes overseeing account and project management as well as implementing internal processes and documentation to ensure smooth- running of the agency and to grow profitability. Clients include Mouchel, Sapphire, Calgavin and Birmingham Children's Hospital.
Reason for leaving: Setting up own business
Reason for leaving: Setting up own business
Project Management, Account Manager, Management, Service, Processes, UP, Manager
2014 - 2014
job
Business Development Manager
Insight Presentation Systems.
Sales and marketing for Insight, with new and existing clients. I managed exhibitions, converting and won new business. Highlights include a Virgin Media event in London.
Reason for leaving: Short-term position after below redundancy
Reason for leaving: Short-term position after below redundancy
Marketing, Business development, Event, Sales, Development, Manager
2013 - 2014
job
Head of Digital Strategy & Social
LHM Media.
In this new role I managed B2C & B2B social media strategy and delivery for our clients and worked closely with the team to ensure that we delivered the highest standards and results for clients. This included community management & customer insights through to top-level creative campaigns and planning across all social channels and cross-promotion. Client work spanned a range of digital channels, both locally and internationally, including social, web, eCRM, ecommerce, SEO and paid media, all supported by reporting and strategy.
Dunlop Tyres UK, Menzies Hotels, Eurocell, HIS Hair, Lovell Homes, car2go, Arden's & Eversheds. Management of position: Social Media Executive
Reason for leaving: Agency made four redundancies due to agency finances
Dunlop Tyres UK, Menzies Hotels, Eurocell, HIS Hair, Lovell Homes, car2go, Arden's & Eversheds. Management of position: Social Media Executive
Reason for leaving: Agency made four redundancies due to agency finances
Social Media, Seo, Digital Strategy, B2B, Ecommerce, B2C, Management, Community management, Community, Web, Social, Customer
2012 - 2013
job
Online Marketing Manager
Attraction World.
June 12 - March 13
Overseeing eCRM for 3 consumer travel brands
Responsible for overseeing all e-CRM including social media and email strategies, content strategy & promotional activity with ROI & data strategy at the core. Developed & launched the new brand GoSeeDo.com, including bringing the brand personality to life through a range of relevant social campaigns. Also responsible for SEO & web analytics during SEO Manager recruitment phase.
Reason for leaving: Change of direction from MD meant myself & Head of Marketing left
Overseeing eCRM for 3 consumer travel brands
Responsible for overseeing all e-CRM including social media and email strategies, content strategy & promotional activity with ROI & data strategy at the core. Developed & launched the new brand GoSeeDo.com, including bringing the brand personality to life through a range of relevant social campaigns. Also responsible for SEO & web analytics during SEO Manager recruitment phase.
Reason for leaving: Change of direction from MD meant myself & Head of Marketing left
Marketing, Social Media, Seo, CRM, Online marketing, ROI, Recruitment, Analytics, Content, Content Strategy, Direction, Online, Web, Social, Manager
2010 - 2012
job
Senior Account Manager
383 Project.
Won social media account for Chevrolet Europe. Managed social media planning to coordinate strategic content & campaigns across over 20 local markets, whilst maintaining consistency. Including research and analysis of key data & running a range of successful campaigns. Lead the development and expansion of key account from small projects to over £250,000 retainer plus project work over another £200,000. Developed CRM strategy & two new sites for Bullring.
Reason for leaving: Exceeded targets & expanded agency but was denied recognition / reward
Reason for leaving: Exceeded targets & expanded agency but was denied recognition / reward
Social Media, CRM, Research, Account Manager, Media planning, Content, Development, Planning, Social, Manager
2010 - 2010
temp
Account Manager
Cogent Elliott.
Samuel Heath, redspottedhanky, Allergan, Manchester Airport Group. Integrated Account Manager across various TTL campaigns including digital, brand research, DM, advertisements, brochures & client meeting/pitch preparation work. Part of team creating and rolling out new brands off and online, to website, field and online promotional campaigns, emails, DM and competition. Including full financial account management, reporting & client liaison. Managed European brand research project, including overseeing client recommendations report/presentation.
Account management, Research, Account Manager, Management, Website, Online, Manager
2009 - 2010
job
Digital Project Manager
WAA.
3M (x3 business units), Willis, local clients including insurance brokers & property developers.
Coordination of a range of consumer and business pan-European digital campaigns to strict corporate guidelines, overseen by the US and complex CMS platform. Influential in winning major new accounts worth up to £1m. Launch of newly-branded insurance website in two months, including SEO / PPC. Lead WAA re-brand carried through to new agency website co-ordination.
Reason for leaving: Agency made redundancies due to two large client losses during recession
Coordination of a range of consumer and business pan-European digital campaigns to strict corporate guidelines, overseen by the US and complex CMS platform. Influential in winning major new accounts worth up to £1m. Launch of newly-branded insurance website in two months, including SEO / PPC. Lead WAA re-brand carried through to new agency website co-ordination.
Reason for leaving: Agency made redundancies due to two large client losses during recession
Seo, Project Manager, CMS, PPC, Website, Insurance, Winning, UP, Manager, Platform
2002 - 2009
job
Marketing Communications Manager - Heart of Birmingham Teaching Primary Care Trust
Changeworks Communications Ltd.
Sep 02 - Mar 09
Various client-side roles in marketing communications, digital & consultancy (some were contracts)
Marketing Communications Manager - Heart of Birmingham Teaching Primary Care Trust
Account Manager - Changeworks Communications Ltd
Marketing Communications Manager - National Skills Academy for Manufacturing
Marketing Communications Manager - bpas (British Pregnancy Advisory Service)
Marketing Travel Planner - Mouchel Ltd (at London Borough of Richmond upon Thames)
Marketing Planner / Communications Assistant (sec) - Norfolk County Council, Norwich
Including management of Marketing Assistants, Web Co-ordinators, Admin Assistants
Partnerships / sponsorships gained with Frank Bruno, Boots, Durex, ITV, Halfords, M&S.
Reasons for leaving; career progression, relocation to London, then to West Midlands for family
Key achievements in these roles:
• Was successful in advocacy aim of revising national guidelines issued to pharmacists.
• I successfully exceeded targets by 200% whilst managing busy campaign calendar
• Gained over £400,000 worth of improvements for schools, businesses and the community by meeting targets set by Government.
• Launched local Change4Life, gaining local TV & press coverage & high demand for scheme.
Various client-side roles in marketing communications, digital & consultancy (some were contracts)
Marketing Communications Manager - Heart of Birmingham Teaching Primary Care Trust
Account Manager - Changeworks Communications Ltd
Marketing Communications Manager - National Skills Academy for Manufacturing
Marketing Communications Manager - bpas (British Pregnancy Advisory Service)
Marketing Travel Planner - Mouchel Ltd (at London Borough of Richmond upon Thames)
Marketing Planner / Communications Assistant (sec) - Norfolk County Council, Norwich
Including management of Marketing Assistants, Web Co-ordinators, Admin Assistants
Partnerships / sponsorships gained with Frank Bruno, Boots, Durex, ITV, Halfords, M&S.
Reasons for leaving; career progression, relocation to London, then to West Midlands for family
Key achievements in these roles:
• Was successful in advocacy aim of revising national guidelines issued to pharmacists.
• I successfully exceeded targets by 200% whilst managing busy campaign calendar
• Gained over £400,000 worth of improvements for schools, businesses and the community by meeting targets set by Government.
• Launched local Change4Life, gaining local TV & press coverage & high demand for scheme.
Marketing, Contracts, Teaching, Account Manager, SoMe, Management, Service, TV, Community, Web, Campaign, Contracts, Manager
My education
2007
Chartered Institute of Marketing
Professional Diploma in Marketing, Professional Diploma in Marketing
Professional Diploma in Marketing, Professional Diploma in Marketing
1999
-
2002
University of Northampton
BSc, Geography with Psychology
BSc, Geography with Psychology
1996
-
1998
School
Secondary, English, Psychology, & Geography
Secondary, English, Psychology, & Geography
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