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Senior Communications Professional with strong strategies planning & content creation skills
Gayathri Rajarathinam
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Over the past 13 years, I have delivered the highest quality strategic solutions to resolve communication challenges and propel business growth. I have expertise in the full spectrum of Communication, Branding & Fundraising functions. I produce high-quality and attending garbing content, creatives and marketing materials. I have a proven success rate in shaping the repute of a company by raising awareness amongst key audience, orchestrating social media campaigns and building brand appreciation. Till Date, I have helped launch seven new businesses and have worked with over 20 small businesses and charities to shape their direction.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2020 - ?
freelance
FREELANCE - COMMUNICATIONS & BUSINESS
SELF EMPLOYED.
Specialise in providing comprehensive consulting and the following services.
► Business Coaching: working with the organisation on an individual and team basis to consolidate their needs and be part of the development process or provide a complete review.
► Communications: developing copy and designing creatives for a variety of audience, both online and print.
► Social Media: creating an integrated social media campaign, and plan of action to align with the given objectives.
► Branding: strengthening the brand guidelines to establish more concrete rules for consistent brand presence.
► Completed five projects relating to client communication, branding, product design and social media management.
► Business Coaching: working with the organisation on an individual and team basis to consolidate their needs and be part of the development process or provide a complete review.
► Communications: developing copy and designing creatives for a variety of audience, both online and print.
► Social Media: creating an integrated social media campaign, and plan of action to align with the given objectives.
► Branding: strengthening the brand guidelines to establish more concrete rules for consistent brand presence.
► Completed five projects relating to client communication, branding, product design and social media management.
Copywriting, Wordpress, Web design, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Logo Design, Visual Identity, Illustration, Graphic design, Digital design, Branding, Marketing, Business strategy, Social Media Marketing, Content marketing, Digital Marketing, Social Media, Digital Strategy, Digital and social campaigns, Social media copywriting, Content creation, Digital communication, Communication, Business consultant
2015 - 2019
job
Director
The Donut Baker.
Led a seventy-member team and oversaw all aspects of a bakery start-up. Developed strategies and executed them with success measured through top-line gains and bottom-line growth.
► Directed the development, prioritisation, and deployment of external communication to all external stakeholders, including design of new creatives and engaging messages to effectively position brand in the market and build brand recognition
► Used customer insights to implement comprehensive social media campaign to gain over 10K followers on Facebook and 5K on other channels
► Fronted the company's internal communication plan and engagement strategy to inform and inspire internal audience
► Served as the main point of contact for top customers; built relationships to understand their needs and ensure that they are satisfied with the quality of the products and services
► Effectively put the brand ahead of the curve by introducing a customer loyalty program; increased customer interaction and retention and conjugated customer data from over 16K customer through a points-based loyalty system
► Analysed trends and competition; ensured that the company was geared for continuous improvements and market changes
► Negotiated beneficial partnership contracts for food catering and food court shop openings with 15 corporate offices including Oracle Corporation, ANZ, Hewlett-Packard, Intel Corporation, PWC, Amazon.com Inc., and Mindtree Limited
► Coached and mentored all sales employees to reach sales targets and maintain high standards of customer service
► Raised INR 50 lakhs (≈ £52,500) from investors within a year and increase business valuation by four-fold in four years, from INR 80 Lakhs (≈ £81,050) to INR 3.5 Crores (≈ £353,650).
► Increased profits by 160% in four years by boosting production of donuts to over 3000 a day, introducing differentiated product lines, implementing new and improved processes, and expanding the number of store locations from four to 26
► Directed the development, prioritisation, and deployment of external communication to all external stakeholders, including design of new creatives and engaging messages to effectively position brand in the market and build brand recognition
► Used customer insights to implement comprehensive social media campaign to gain over 10K followers on Facebook and 5K on other channels
► Fronted the company's internal communication plan and engagement strategy to inform and inspire internal audience
► Served as the main point of contact for top customers; built relationships to understand their needs and ensure that they are satisfied with the quality of the products and services
► Effectively put the brand ahead of the curve by introducing a customer loyalty program; increased customer interaction and retention and conjugated customer data from over 16K customer through a points-based loyalty system
► Analysed trends and competition; ensured that the company was geared for continuous improvements and market changes
► Negotiated beneficial partnership contracts for food catering and food court shop openings with 15 corporate offices including Oracle Corporation, ANZ, Hewlett-Packard, Intel Corporation, PWC, Amazon.com Inc., and Mindtree Limited
► Coached and mentored all sales employees to reach sales targets and maintain high standards of customer service
► Raised INR 50 lakhs (≈ £52,500) from investors within a year and increase business valuation by four-fold in four years, from INR 80 Lakhs (≈ £81,050) to INR 3.5 Crores (≈ £353,650).
► Increased profits by 160% in four years by boosting production of donuts to over 3000 a day, introducing differentiated product lines, implementing new and improved processes, and expanding the number of store locations from four to 26
Amazon, Customer, UP, LED, Processes, Contracts, Social, Production, Campaign, Development, Retention, Social Media, Growth, Service, Sales, Customer service, Facebook, Deployment, Contracts, Oracle, Design
2011 - 2014
job
Fundraising & Communications Manager
iPartner India, Delhi, India & London.
Spearheaded the communications and fundraising efforts for a charity based in the UK & India that promoted and raised funds for various causes including women rights, street children, anti-human trafficking, and micro-finance.
► Managed fundraising portfolio of over £500,000 a year
► Collaborated with key activists including Nobel Peace Prize Winner (2014) Mr. Kailash Satyarthi to successfully launch #every8minutes - the first campaign of its kind that aims to stop child trafficking in India
► Strengthened infrastructure to implement proactive fundraising approach by creating efficient systems for donor tracking, record keeping, preparation and follow-up
► Coordinated over 40 national and regional NGOs across India to document progress of sponsored programmes
► Tracked engagement of communication across various online platforms and implemented data driven online and email campaigns
► Directed all digital communications and contain strategy and maintain multi-channel communications for the organisation
► Developed high quality content for range of traditional and digital channels including the website, social media and print
► Created Press Release for various campaign launches and acted as organisation's spokesperson at various conferences, educational institutions and donor meets
► Established relationships with people in various sectors including media relations, influencers, community leaders and government representatives
► Managed fundraising portfolio of over £500,000 a year
► Collaborated with key activists including Nobel Peace Prize Winner (2014) Mr. Kailash Satyarthi to successfully launch #every8minutes - the first campaign of its kind that aims to stop child trafficking in India
► Strengthened infrastructure to implement proactive fundraising approach by creating efficient systems for donor tracking, record keeping, preparation and follow-up
► Coordinated over 40 national and regional NGOs across India to document progress of sponsored programmes
► Tracked engagement of communication across various online platforms and implemented data driven online and email campaigns
► Directed all digital communications and contain strategy and maintain multi-channel communications for the organisation
► Developed high quality content for range of traditional and digital channels including the website, social media and print
► Created Press Release for various campaign launches and acted as organisation's spokesperson at various conferences, educational institutions and donor meets
► Established relationships with people in various sectors including media relations, influencers, community leaders and government representatives
Social Media, Fundraising, Print, Finance, Website, Content, Infrastructure, Community, Online, Organization, Campaign, Social, UP, Manager
2010 - 2010
freelance
Recruitment Consultant
N'Listment.
► Involved in all aspects of recruiting including attracting business from client companies, drafting adverts, headhunting, initial interviewing, reviewing recruitment policies and finalising arrangements between candidates and clients
► Successfully placed for over 50 people in their jobs
► Successfully placed for over 50 people in their jobs
Recruitment, Headhunting
2008 - 2009
job
Manager
The Eagle Pub.
► Implemented new methods of administration, HR management, and stock control that cut down costs by 80%
► Executed marketing strategy including advertising, direct marketing and sales promotion that increased sales by 35%
► Executed marketing strategy including advertising, direct marketing and sales promotion that increased sales by 35%
Marketing, Advertising, MArketing Strategy, Administration, Marketing and sales, Direct marketing, Management, Sales, Manager
2007 - 2008
job
HR & Compliance Admin
Elara Capital Plc.
► Interacted with clients to collect, update, and investigate 'know your customer' details
► Processed all HR regulations and law checks for both the clients and the staff
► Processed all HR regulations and law checks for both the clients and the staff
Compliance, Customer
My education
London School of Economics
MSc, Human Resource Management
MSc, Human Resource Management
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