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Digital Marketing Manager
Joanne Uprichard
,
Belfast, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly-motivated and results orientated marketing professional, with a successful track record of developing marketing strategies, setting objectives and delivering fully integrated campaigns in a creative, effective and efficient way.
A confident communicator with strong analytical skills, I have wide experience of project implementation across business functions. My pragmatic approach and experience of both digital and traditional marketing techniques are a proven combination to drive sales and meet business objectives.
A confident communicator with strong analytical skills, I have wide experience of project implementation across business functions. My pragmatic approach and experience of both digital and traditional marketing techniques are a proven combination to drive sales and meet business objectives.
Markets
United Kingdom
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2006 - 2015
job
Marketing Manager
Belfast Telegraph.
Responsibilities: Agreeing marketing strategies, setting objectives and delivering campaigns across 2 newspapers and 4 websites: Belfast Telegraph, Sunday Life, belfasttelegraph.co.uk, nijobfinder.co.uk, propertynews.com, nicarfinder.co.uk.
Key objectives: Drive print circulation and online traffic within budget and on time.
• Advertising B2C & B2B: Brief relevant agencies - creative, media buying & production for TV, radio, press, outdoor, online marketing, SEM, email & social media advertising.
• Direct Marketing: To home delivery and digital subscribers including email marketing to eCRM database. Segmenting database, devising communication plans, overseeing copy writing and design and resulting.
• B2B marketing to existing and potential advertising clients. Creating proposals and sales collateral for advertising sales teams. Organising events & exhibitions.
• Newspapers in Education programme delivering newspapers to over 100,000 primary and secondary pupils each year via 4 annual direct marketing campaigns.
• Account management of corporate sponsorships and media partnerships to ensure correct brand presence and successful activation of investment.
• Sales Promotions - to drive sales and encourage reader loyalty. Generate creative promotional ideas, commission & editing of content, sourcing gifts, print buying.
• People management - 1 marketing executive, 1 designer
Key objectives: Drive print circulation and online traffic within budget and on time.
• Advertising B2C & B2B: Brief relevant agencies - creative, media buying & production for TV, radio, press, outdoor, online marketing, SEM, email & social media advertising.
• Direct Marketing: To home delivery and digital subscribers including email marketing to eCRM database. Segmenting database, devising communication plans, overseeing copy writing and design and resulting.
• B2B marketing to existing and potential advertising clients. Creating proposals and sales collateral for advertising sales teams. Organising events & exhibitions.
• Newspapers in Education programme delivering newspapers to over 100,000 primary and secondary pupils each year via 4 annual direct marketing campaigns.
• Account management of corporate sponsorships and media partnerships to ensure correct brand presence and successful activation of investment.
• Sales Promotions - to drive sales and encourage reader loyalty. Generate creative promotional ideas, commission & editing of content, sourcing gifts, print buying.
• People management - 1 marketing executive, 1 designer
Print, SEM, Manager, Social, Production, Online, Advertising sales, TV, Media buying, Content, Sourcing, People management, Radio, Sales, SEM, Management, Marketing, Direct marketing, Database, Websites, B2B Marketing, B2C, Account management, Email marketing, Budget, Online Marketing, B2B, Writing, Advertising, Design, Social Media
2007 - 2008
job
MARKETING MANAGER
EMAP Consumer Magazines London.
August 1988 - August 1995
mployers name
Employment dates (i.e. May 2007 - May 2008)
Responsibilities: Customer retention and sales generation via an extensive direct mail and telemarketing programme to large customer database.
Responsibilities: Marketing control of 7 high circulation consumer magazines, Just 17, Looks, More!, Bliss, Mother & Baby, Parents, Pregnancy & Birth.
mployers name
Employment dates (i.e. May 2007 - May 2008)
Responsibilities: Customer retention and sales generation via an extensive direct mail and telemarketing programme to large customer database.
Responsibilities: Marketing control of 7 high circulation consumer magazines, Just 17, Looks, More!, Bliss, Mother & Baby, Parents, Pregnancy & Birth.
Marketing, Database, Telemarketing, Sales, Retention, Manager, Customer
1999 - 2006
job
MARKETING MANAGER
Blackstar.co.uk / Sendit.com.
Responsibilities: Strategic planning, implementation of marketing plans, measurement and feedback of results.
Key objectives: Driving new customer acquisition and retention to achieve sales targets.
• Management of content and design of website
• Online marketing - SEM & SEO
• Sales and product promotion
• Initiating and managing partnerships with external agencies
• Press advertising - media buying, creative direction and execution
• CRM - segmenting & targeting database of 1.1 million
• Email Marketing to 600,000 subscribers
• Research - commissioning & providing feedback
• PR - company representative for TV, radio & press interviews
• People management - 1 marketing executive, 1 marketing assistant, 2 designers.
Key objectives: Driving new customer acquisition and retention to achieve sales targets.
• Management of content and design of website
• Online marketing - SEM & SEO
• Sales and product promotion
• Initiating and managing partnerships with external agencies
• Press advertising - media buying, creative direction and execution
• CRM - segmenting & targeting database of 1.1 million
• Email Marketing to 600,000 subscribers
• Research - commissioning & providing feedback
• PR - company representative for TV, radio & press interviews
• People management - 1 marketing executive, 1 marketing assistant, 2 designers.
Sales, SEM, Customer, Manager, Online, Direction, Retention, Implementation, TV, Media buying, Content, Website, People management, Radio, Marketing, Pr, SEM, Management, Database, Strategic Planning, Research, Creative direction, Email marketing, Online Marketing, CRM, Advertising, Seo, Design
1995 - 1999
job
CUSTOMER RETENTION MANAGER
Great Universal Stores Manchester.
mployers name
Retention, Manager, Customer
My education
1983
-
1987
University of Ulster
Bachelors, Business Studies
Bachelors, Business Studies
1982
-
1983
Belfast College of Business Studies
N/a, NCTJ Journalism
N/a, NCTJ Journalism
1978
-
1982
Portadown College
Secondary, Economics
Secondary, Economics
Chartered Institute of Marketing
Unspecified, Marketing
Unspecified, Marketing
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