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Social media specialist with strong experience in performance
Abbie Wakelin
,
Sutton, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi, I'm Abbie. I have worked in Paid Social media for 6 years now, across a wide range of clients including B2B clients such as Barco & Nokia, through to e-com B2C clients such as Nike Europe. My specialism lies mainly in driving performance metrics (Purchases, CPA's) across social media platforms, however I have worked across full funnel campaigns & strategies throughout my career.
My skillset covers the width and breadth of paid social media marketing, right from devising strategies in response to briefs, through to reporting and identifying insights on performance as a result of my clients marketing efforts.
My skillset covers the width and breadth of paid social media marketing, right from devising strategies in response to briefs, through to reporting and identifying insights on performance as a result of my clients marketing efforts.
Markets
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2021
job
PAID SOCIAL TEAM LEAD
FORWARDPMX.
EMEA social channel lead for Nike Europe
Responsible for client management and team management
Key relationship building with client stakeholders, such as EMEA Director of Marketing
Strategy & planning of budgets over $10M, across all social activation in 39 markets
Focus on Performance marketing driving ROAS.
Previous experience includes Brand performance
Responsible for the progression & growth of my team
Responsible for client management and team management
Key relationship building with client stakeholders, such as EMEA Director of Marketing
Strategy & planning of budgets over $10M, across all social activation in 39 markets
Focus on Performance marketing driving ROAS.
Previous experience includes Brand performance
Responsible for the progression & growth of my team
Marketing, Management, Growth, Team management, Social
2016 - 2018
job
SOCIAL STRATEGIST
OGILVY.
Responsible for the Campaign Management and Data Analytics team
Devise and pitch social strategies across many verticals including FMCG, Retail, B2B, Telecoms, Healthcare and Automotive clients
Manage finance process of campaigns from end to end (media plan through to buying media)
Have an advanced level knowledge of social platforms allowing me to understand logistics and feasibility from a strategy perspective
Recognising new business and proactive pitch opportunities in order to grow business accounts within the agency
Devise and pitch social strategies across many verticals including FMCG, Retail, B2B, Telecoms, Healthcare and Automotive clients
Manage finance process of campaigns from end to end (media plan through to buying media)
Have an advanced level knowledge of social platforms allowing me to understand logistics and feasibility from a strategy perspective
Recognising new business and proactive pitch opportunities in order to grow business accounts within the agency
B2B, Retail, Management, Finance, Analytics, FMCG, Campaign, Social, ME
2015 - 2016
job
CAMPAIGN MANAGER • EDUCATE
Campaign.
Project management including; setup, delivery, optimisation and reporting across a variety of different platforms including; Facebook, Instagram, Twitter, LinkedIn, Programmatic, PPC and BBC.com
Responsibility for all campaigns ran on ACCA Media or corporate clients such as Exact, PwC, Home Office.
Budgeting and margin control for large clients with yearly spends of over £100k.
Campaign strategy and planning
Analysis and reporting for all campaigns during and supplying EOC reports after a campaign has ended
Generating leads for clients through suitable platforms
Responsibility for all campaigns ran on ACCA Media or corporate clients such as Exact, PwC, Home Office.
Budgeting and margin control for large clients with yearly spends of over £100k.
Campaign strategy and planning
Analysis and reporting for all campaigns during and supplying EOC reports after a campaign has ended
Generating leads for clients through suitable platforms
Project Management, Instagram, PPC, Facebook, Optimization, Management, Linkedin, Twitter, Programmatic, Office, Campaign, Manager
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