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Strong B2B Lead Generation Profile specialising in Technology
Arlene Dingley
,
Hinckley, United Kingdom
Experience
Other titles
Skills
I'm offering
Through many years of experience I have perfected an approach to consistently hit any goal given and by providing invaluable market feedback, I have the privilege of watching how customers shape and improve their propositions through my efforts. I get asked back to customers frequently. With knowledge in the UK, EMEA, and APAC I have focused my specialism in a number of industry including technology, utilities, finance and construction.
"The art of lead generation starts with a fearless, smart person who can find the target company, find the target person, then guide the conversations or messages to specific business areas, uncover pain points and align those points to the offering".
I am available for small to medium campaigns either on an adhoc or rolling basis.
"The art of lead generation starts with a fearless, smart person who can find the target company, find the target person, then guide the conversations or messages to specific business areas, uncover pain points and align those points to the offering".
I am available for small to medium campaigns either on an adhoc or rolling basis.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Lead Generation Specialist
Amplify Business Development Ltd.
As a Freelance Sales Development Specialist I have worked for a number of companies in the technology industry providing lead generation expertise from developing the calling, contacting the prospects, building a solid relationship, setting appointments and briefing sales on requirements, provision of reports on a adhoc, weekly or monthly basis. Expert user of CRM and provided Sales Messaging workshops.
Account Based Marketing Research, List Building, Telemarketing, B2b communication, Social Media Marketing, Social Media, Communication, Marketing, Online Marketing, Sales training, Sales development, Business consultancy, Data Analysis, Research
2017 - 2018
project
UAT Test Lead - FTC
Triumph Motorcycles - Business Connected Program.
• Onboarding of workstream Leads from the business to the discipline of Testing
◦ Creation and sign off of test strategy and associated test plans
◦ Lead and mentored Workstream Leads to design end to end user stories to test CRM and ERP functionality
◦ UAT tester training, onsite support, TTT documentation
• Implemented strategic test tool (ALM Octane) for all testing purposes
◦ Review and selection
◦ Achieved sign off and purchase
◦ Implemented, configured and set up for UAT to commence
◦ Provision of reporting, prioritization and allocation of fixes to bugs identified.
◦ Creation and sign off of test strategy and associated test plans
◦ Lead and mentored Workstream Leads to design end to end user stories to test CRM and ERP functionality
◦ UAT tester training, onsite support, TTT documentation
• Implemented strategic test tool (ALM Octane) for all testing purposes
◦ Review and selection
◦ Achieved sign off and purchase
◦ Implemented, configured and set up for UAT to commence
◦ Provision of reporting, prioritization and allocation of fixes to bugs identified.
CRM, ERP, Training, Onboarding, User stories, Test, Support, Testing, UAT, Infor ERP & CRM, Micro focus, ALM
2017 - 2017
project
Test Manager - ABB FACE Programme
Quotation Management.
ABB FACE Program (Sales Cloud & Apttus)
• Creation of UAT Test Plans, End-to-end tests, Sign off of SIT Test plans for all major releases concerning Quotation management, Approval rules, calculations, reasoning & functional testing.
• Working in a highly political environment & problematic development due to it complexities around multi-divisional and multi-lingual scope.
• Projects involved achieving business sign off, working with multiple 3rd parties, re-planning with a heavy involvement in defect management.
• Prepared documentation for gate sign off in all releases
• Managed production environment validation prior to go live and regression testing on all Salesforce environments (Sandboxes, test environments and production environments)
• Creation of UAT Test Plans, End-to-end tests, Sign off of SIT Test plans for all major releases concerning Quotation management, Approval rules, calculations, reasoning & functional testing.
• Working in a highly political environment & problematic development due to it complexities around multi-divisional and multi-lingual scope.
• Projects involved achieving business sign off, working with multiple 3rd parties, re-planning with a heavy involvement in defect management.
• Prepared documentation for gate sign off in all releases
• Managed production environment validation prior to go live and regression testing on all Salesforce environments (Sandboxes, test environments and production environments)
Salesforce, Functional testing, Cloud, Management, Regression testing, Sales, Test, It, Testing, Test manager, Development, Production, Calculations, Planning, Go, Manager
2015 - 2017
project
Test Manager - ABB FACE Programme
Strategic Sales.
ABB - FACE program (Sales Cloud)
• Developed & Executed Test Plan for Salesforce.com Sales Cloud project focusing on Opportunities, Accounts, Contacts & Lead& Campaign objects for 9 releases
• Reported defect figures to program management team and presented to UAT testers ongoing results and focus areas of testing to be executed.
• Problem-solved via defect triage sessions with 3rd party developers
• Working closely with Project Managers, Testers from Business, Program Management and Gate assessors to achieve Go-Live on time and on budget.
• Creation of End-to-End Test cases, Test Scenario's, Test Data using real-life examples to achieve easier Business Sign-off.
• Developed & Executed Test Plan for Salesforce.com Sales Cloud project focusing on Opportunities, Accounts, Contacts & Lead& Campaign objects for 9 releases
• Reported defect figures to program management team and presented to UAT testers ongoing results and focus areas of testing to be executed.
• Problem-solved via defect triage sessions with 3rd party developers
• Working closely with Project Managers, Testers from Business, Program Management and Gate assessors to achieve Go-Live on time and on budget.
• Creation of End-to-End Test cases, Test Scenario's, Test Data using real-life examples to achieve easier Business Sign-off.
Budget, Salesforce, Cloud, Program Management, Management, Sales, Test, Test cases, Testing, Test manager, Campaign, Go, Manager
2016 - 2017
project
Test Manager - ABB FACE Programme
unknown.
• Pricing Project: 2 releases - pilot release and Release 1
◦ Created test script against functional and calculation requirements
◦ Organised location, testers and testing schedule for both releases
• Sales BI & Data Migration: Data management testing
◦ Testing plan created to include migration of data from Salesforce.com, SAP, Microsoft Dynamics CRM, ATLAS to ensure all data were the same
◦ Testing the data flowed correctly and fields were mapped correctly to the specifications
◦ Created test script against functional and calculation requirements
◦ Organised location, testers and testing schedule for both releases
• Sales BI & Data Migration: Data management testing
◦ Testing plan created to include migration of data from Salesforce.com, SAP, Microsoft Dynamics CRM, ATLAS to ensure all data were the same
◦ Testing the data flowed correctly and fields were mapped correctly to the specifications
CRM, SAP, Data management, Salesforce, Management, Sales, Test, Testing, Test manager, BEE, Dynamics CRM, Manager
2016 - 2016
job
ABB Test Manager - Marketing Cloud
Marketing Cloud.
ABB FACE Program (Marketing Cloud)
• Instrumental in requirements gathering for Pilot, managing Business users expectations for an Out of the Box pilot and Future requirements for next release if pilot is successful.
• Instruction of test case creation, refining and improving the test cases with 3rd party implementer to reflect true to life customer Journeys.
• Grouped testers into roles to provide end-to-end testing and deep level functional testing to eliminate any customer facing defects using carefully selected and measured external test data.
• Testing on data flow through to Salesforce Sales Cloud for 360 degree view.
• Regression testing on Salesforce.com contacts, leads & campaigns.
• Instrumental in requirements gathering for Pilot, managing Business users expectations for an Out of the Box pilot and Future requirements for next release if pilot is successful.
• Instruction of test case creation, refining and improving the test cases with 3rd party implementer to reflect true to life customer Journeys.
• Grouped testers into roles to provide end-to-end testing and deep level functional testing to eliminate any customer facing defects using carefully selected and measured external test data.
• Testing on data flow through to Salesforce Sales Cloud for 360 degree view.
• Regression testing on Salesforce.com contacts, leads & campaigns.
Marketing, Salesforce, Functional testing, Cloud, Regression testing, Sales, Test, Test cases, Testing, Test manager, Test case, Manager, Customer
2012 - 2015
job
Market Development & Sales Operations
ABB.
• Salesforce.com Training Lead - EMEA & APAC
• SFDC Administrator - EMEA
• CRM Data Quality Lead - EMEA
• Demand generation Lead - EMEA & APAC
• SFDC Administrator - EMEA
• CRM Data Quality Lead - EMEA
• Demand generation Lead - EMEA & APAC
CRM, Operations, Training, Salesforce, Sales, Data quality, Development, Administrator, Demand generation
2007 - 2012
job
Group Business Development Manager
Maxima plc.
• Team Management of Data Cleaning Specialists, Telemarketers
• Creation of Business Development Campaign Strategy
• CRM Adoption Lead
• CRM Administrator
Full CV details on request.
Full Driving License
• Creation of Business Development Campaign Strategy
• CRM Adoption Lead
• CRM Administrator
Full CV details on request.
Full Driving License
Business development, CRM, Management, Team management, Development, Campaign, Administrator, Manager
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