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Experienced Senior Producer, skilled in delivering complex digital experiences for brands
Erica Sedgwick
,
Crystal Palace, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an outgoing, confident and solutions-focussed delivery specialist with 10 years of experience delivering engaging integrated creative experiences at leading digital agencies. These include film and stills shoots (pre-Covid and during Covid), digital campaigns and experiences (desktop & mobile-first), music and sound production, social content, email marketing and radio. I’m a passionate collaborator who will bring in the right experts to develop delivery approaches tailored to a project’s specific requirements.
I pride myself on leading teams with an infectious positivity and a sense of humour that ensures team spirits remain high and focused on an exceptional end result.
I pride myself on leading teams with an infectious positivity and a sense of humour that ensures team spirits remain high and focused on an exceptional end result.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2017 - 2021
job
Senior Producer
AnalogFolk.
BT, Unilever, Bayer
Responsibilities:
● Trusted production lead for all aspects of the BT and Unilever programmes, from development of new ways of working and delivery processes to the end- to- end delivery of mid- to-high
complexity projects.
● Portfolio leadership, establishing new ways of working and delivery process, financial rigour & ensuring a clear
framework from which the account and client can work within for ongoing account success.
● Leading on all production related discussions and decisions, identifying project requirements and establishing
appropriate delivery methodologies, developing high-level and final scopes of work and budgets.
● Review and input into initial creative concepts for feasibility against budget and timings.
● Driving and leading working sessions with key project leads to shape and build approaches for a successful
delivery.
● Confidently offer solutions focussed ideas and negotiate with internal teams on critical blockers that may impact
the delivery of the final creative product.
● Straddle the needs of the creative vision and the client's expectations for the successful delivery of each project
with care, consideration and tenacity on a daily basis.
Responsibilities:
● Trusted production lead for all aspects of the BT and Unilever programmes, from development of new ways of working and delivery processes to the end- to- end delivery of mid- to-high
complexity projects.
● Portfolio leadership, establishing new ways of working and delivery process, financial rigour & ensuring a clear
framework from which the account and client can work within for ongoing account success.
● Leading on all production related discussions and decisions, identifying project requirements and establishing
appropriate delivery methodologies, developing high-level and final scopes of work and budgets.
● Review and input into initial creative concepts for feasibility against budget and timings.
● Driving and leading working sessions with key project leads to shape and build approaches for a successful
delivery.
● Confidently offer solutions focussed ideas and negotiate with internal teams on critical blockers that may impact
the delivery of the final creative product.
● Straddle the needs of the creative vision and the client's expectations for the successful delivery of each project
with care, consideration and tenacity on a daily basis.
Budget, Leadership, Producer, Development, Production, Framework, Processes
2015 - 2018
job
Senior Project Manager, Isobar
Isobar, London.
Senior Project Manager, Isobar (March 2015 - Oct 2018)
Kellogg's Special K
Responsibilities:
● Brief in-take and interrogation, establishing project requirements and drawing up ballpark and final Scope of Works and project delivery plans.
● Collaborating with department leads to establish project requirements, scope and resource support plans.
● Establishing trusted collaborative relationships with project leads, as well as leading offshore development
teams.
● End to end planning and management of multi-faceted projects across social, digital, build and film.
● Localisation and delivery of content updates and digital toolkit rollouts for the Special K EMEA markets.
Kellogg's Special K
Responsibilities:
● Brief in-take and interrogation, establishing project requirements and drawing up ballpark and final Scope of Works and project delivery plans.
● Collaborating with department leads to establish project requirements, scope and resource support plans.
● Establishing trusted collaborative relationships with project leads, as well as leading offshore development
teams.
● End to end planning and management of multi-faceted projects across social, digital, build and film.
● Localisation and delivery of content updates and digital toolkit rollouts for the Special K EMEA markets.
Project Manager, Management, Movie, Content, Offshore, Support, Development, Planning, Social, UP, Manager
2013 - 2015
job
Programme Manager
SapientNitro.
Responsibilities:
● Build trusted internal relationships and provide visibility on project status, resource plans, tracking against
milestones and effective financial management, escalating risks as required.
● Review & interrogate client briefs ensuring information gathered and in place to effectively move into creative
● Develop documentation & brief design, tech & QA teams, ensuring quality of output against brief
● Manage email & online banner HTML & dynamic builds, tech QA & UAT process
● Client point of contact, communicating project budgets & timings and regular status updates
● Build trusted internal relationships and provide visibility on project status, resource plans, tracking against
milestones and effective financial management, escalating risks as required.
● Review & interrogate client briefs ensuring information gathered and in place to effectively move into creative
● Develop documentation & brief design, tech & QA teams, ensuring quality of output against brief
● Manage email & online banner HTML & dynamic builds, tech QA & UAT process
● Client point of contact, communicating project budgets & timings and regular status updates
Manager
2011 - 2012
job
Digital Project Manager, VML
Microsoft.
Responsibilities:
● Build trusted internal relationships and provide visibility on project status, resource plans, tracking against
milestones and effective financial management, escalating risks as required.
● Review & interrogate client briefs ensuring information gathered and in place to effectively move into creative
● Develop documentation & brief design, tech & QA teams, ensuring quality of output against brief
● Manage email & online banner HTML & dynamic builds, tech QA & UAT process
● Client point of contact, communicating project budgets & timings and regular status updates
● Build trusted internal relationships and provide visibility on project status, resource plans, tracking against
milestones and effective financial management, escalating risks as required.
● Review & interrogate client briefs ensuring information gathered and in place to effectively move into creative
● Develop documentation & brief design, tech & QA teams, ensuring quality of output against brief
● Manage email & online banner HTML & dynamic builds, tech QA & UAT process
● Client point of contact, communicating project budgets & timings and regular status updates
Html, Design, Project Manager, HTML/CSS/Javascript, Management, QA, Banner, Online, Manager
2006 - 2010
job
Project Manager
Haines Attract.
Project Manager, Manager
2005 - 2006
job
Media Account Executive
BKA Media.
2005 - 2005
job
Advertising Co-ordinator
AGM Publishing.
Advertising
2004 - 2005
job
Account Manager
Blaze Advertising.
Account Manager, Manager
2000 - 2003
job
Account Executive, The New Zealand Herald
Agency Advertising.
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