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Lead UX/UI & Product Designer
Chris Ashby
,
Woking, United Kingdom
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Hi! 👋
I am a freelance product designer and UX/UI design consultant from London. I have 8 years experience working in-house and contract for various companies at different points in their digital transformation journeys. I have worked on e-commerce websites, design systems & branding, marketing campaign websites, android and iOS apps, and wider UX and product strategy, alongside many other projects.
I believe great storytelling holds the key to affecting powerful positive change in the world, and I believe that UX and product design is more important now than it ever has been. Users and customers are looking to tell better stories in their lives, and to be part of transcendent digital experiences, whether that be shopping, attending events, self-learning, sustainable living or a myriad other things.
I would love to help you take your website or app to the next level. Don't hesitate to get in touch for a free consultation, and let's see how we can grow your product, website or app for the future.
I am a freelance product designer and UX/UI design consultant from London. I have 8 years experience working in-house and contract for various companies at different points in their digital transformation journeys. I have worked on e-commerce websites, design systems & branding, marketing campaign websites, android and iOS apps, and wider UX and product strategy, alongside many other projects.
I believe great storytelling holds the key to affecting powerful positive change in the world, and I believe that UX and product design is more important now than it ever has been. Users and customers are looking to tell better stories in their lives, and to be part of transcendent digital experiences, whether that be shopping, attending events, self-learning, sustainable living or a myriad other things.
I would love to help you take your website or app to the next level. Don't hesitate to get in touch for a free consultation, and let's see how we can grow your product, website or app for the future.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2021
job
UX/UI Design Lead
BrewDog.
Leading direction for all UX, UI and product design for BrewDog, working with internal teams and stakeholders to deliver multiple high-impact projects and products across web, app and in-bar experiences. Since working for BrewDog we have delivered over ten-fold growth for BrewDog’s ecommerce business through 2020, raised over £7m in Equity for Punks 6 and over £15m in Equity for Punks Tomorrow, delivered an on-demand beer and food delivery service during COVID, launched an online education platform, launced a cross channel behaviour driven loyalty program and much more.
As part of my role at BrewDog I have also led our conversion rate optimisation and personalisation work, delivering multiple impactful changes including mobile menu improvements for the ecommerce website that improved conversion by 15% and add to basket rate by 20%, leading to additional revenue of £110k over the 10 day Black Friday period.
I have also delivered multiple projects focused on customer experience, including a post purchase email journey and order tracking page for ecommerce customers that helped significantly reduce the number of customer service queries during our busiest times of the year.
As part of my role at BrewDog I have also led our conversion rate optimisation and personalisation work, delivering multiple impactful changes including mobile menu improvements for the ecommerce website that improved conversion by 15% and add to basket rate by 20%, leading to additional revenue of £110k over the 10 day Black Friday period.
I have also delivered multiple projects focused on customer experience, including a post purchase email journey and order tracking page for ecommerce customers that helped significantly reduce the number of customer service queries during our busiest times of the year.
UX Design, UI Design, Digital Strategy, Digital design
My education
2008
-
2011
University for the Creative Arts
Bachelor of Arts, Graphic Communication
Bachelor of Arts, Graphic Communication
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