Carolina Jofre Pfeil , London, United Kingdom

I am a London-based Senior Experience Designer with 5 years working as a customer advocate and another 10 years of experience in branding. I started as a graphic designer, transitioned towards brand strategy, and built up with a Masters focused on customer insights and innovation.

My ambition is to help organisations drive value and brand loyalty by building better customer relationships. My work encompasses discovering customer needs, defining business opportunities, and developing creative experience strategies. My approach is creative and analytic, but with a strong technical mind.

I have experience performing as a collaborative team player in agencies and as a freelance. My freelance role with agencies such as This is Dare/Oliver, Grey Group, Liquid Agency included user research, insights definition, artefact creation, interaction maps and wireframes.

My last position at Interbrand relied on my strategic skills, where I supported brand strategists and UX designers in creating brand identities, trajectories and customer journeys. My responsibilities involved customer research, benchmarking, and developing experience strategies for branding and digital.

Clients span from blue chip companies (SAMSUNG, J&J, BMW, LEGO, Walmart, Digital Realty, Atkins, LSEG) to smaller companies and startups (Dandara, Cero AI, Starts Investment Management Group).

I am looking for tangible projects to apply my strategic and technical skills. Any B2B or B2C industry works perfectly for me so that I can put my great curiosity into practice.