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Senior
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0
jobs
Michael Harper
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
German
Good
English
Fluently
Finnish
Good
French
Good
My experience
2012 - ?
job
MARKETING DIRECTOR
Ornua Foods.
Board director role overseeing all consumer brands as well as Category teams in the company portfolio. Responsible for £15m ATL spend, as well as full promotional mix and full P&L responsibility. Responsible for 12 reports
• Developed Global Communications platform, and associated KPI's for £2bn Kerrygold brand aligning Marketing Directors in 10 key markets.
• Doubled Pilgrims Choice brand size in 5 years to a £100m brand - now a top 100 FMCG brand
• Revolutionalised the digital approach to the companies brands - with a focus on consumer generated creative, significantly shifting the proportion of investment to digital channels, and a focus on digital KPI's
• Lead a joint venture team to realize the company objective of £500m turnover by delivering the largest joint venture in the industry.
• Implemented Global Category Visions into the Global organization to define the key opportunities for the organization based on macro category trends, and consumer behavior.
• Delivered new marketing structure to enable 5 year growth plan - recruiting and developing team of high caliber marketing / category professionals
• Global lead for Category / Insight team - Responsible for global category data / insight
• Developed Global Communications platform, and associated KPI's for £2bn Kerrygold brand aligning Marketing Directors in 10 key markets.
• Doubled Pilgrims Choice brand size in 5 years to a £100m brand - now a top 100 FMCG brand
• Revolutionalised the digital approach to the companies brands - with a focus on consumer generated creative, significantly shifting the proportion of investment to digital channels, and a focus on digital KPI's
• Lead a joint venture team to realize the company objective of £500m turnover by delivering the largest joint venture in the industry.
• Implemented Global Category Visions into the Global organization to define the key opportunities for the organization based on macro category trends, and consumer behavior.
• Delivered new marketing structure to enable 5 year growth plan - recruiting and developing team of high caliber marketing / category professionals
• Global lead for Category / Insight team - Responsible for global category data / insight
Marketing, FMCG, Growth, KPI, That you, Platform
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