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jobs
Optimisation specialist
Amrdeep Athwal (L.I.O.N)
,
Leeds, United Kingdom
Experience
Other titles
Skills
I'm offering
13 years experience in data driven marketing expertice in web analytics and CRO consultancy hands on but with strategic management
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
French
Good
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
freelance
Optimisation specialist
Premiere Farnell.
As the optimisation specialist my duties include:
• Managing and prioritising the backlog of test ideas from all areas of the business
• Analysing test results and working closely with the analytics team to improve conversion analysis
• Gathering insights, creating hypotheses, validating ideas and managing stakeholders
• Working with key stakeholders to improve Ecom performance for different areas of the site and/or products
• Working with the agile development team to implement winning test and test new features before release
• Helped to deliver an additional £60 million in global revenue through experimentation, merchandising and personalisation during a global pandemic
• Mentored junior optimisation and analytics team members and ran my own optimisation squad
• Reported into the global head of ecommerce on results, activities and upcoming initiatives and shared those with senior global stake holders up to and including the CEO
• Tools used: Google analytics, Adobe Analytics, Adobe Target, Tealeaf, Office suite, Trello and Jira
• Skills used: Process mapping, Measurement framework, Web analysis, CRO, Strategic optimisation, sprint planning, project management and road mapping.
• Managing and prioritising the backlog of test ideas from all areas of the business
• Analysing test results and working closely with the analytics team to improve conversion analysis
• Gathering insights, creating hypotheses, validating ideas and managing stakeholders
• Working with key stakeholders to improve Ecom performance for different areas of the site and/or products
• Working with the agile development team to implement winning test and test new features before release
• Helped to deliver an additional £60 million in global revenue through experimentation, merchandising and personalisation during a global pandemic
• Mentored junior optimisation and analytics team members and ran my own optimisation squad
• Reported into the global head of ecommerce on results, activities and upcoming initiatives and shared those with senior global stake holders up to and including the CEO
• Tools used: Google analytics, Adobe Analytics, Adobe Target, Tealeaf, Office suite, Trello and Jira
• Skills used: Process mapping, Measurement framework, Web analysis, CRO, Strategic optimisation, sprint planning, project management and road mapping.
Adobe, UP, Winning, Framework, Planning, Web, Google, Adobe analytics, Development, Office, Cro, Ceo, Google analytics, Process Mapping, Trello, Test, Analytics, Management, Optimization, Agile development, Agile, Jira, Ecommerce, Project Management
2019 - 2019
freelance
Lead performance analyst
Informed Solutions.
As the performance analyst my core responsibilities covered:
• Working closely with product managers, and user experience and user research specialists to define a product to meet user and business needs including informing the iterative design of the service or product in order to ensure effectiveness, efficiency and accuracy
• Working with business stakeholders to define a performance monitoring framework to ensure the business is getting the most value from the digital transformation project
• Be responsible for the implementation of technologies to monitor and measure ongoing digital service performance
• Finding ways to improve systems, services and structures to deliver with more streamlined resources
• Analyse data and use this analysis to create compelling evidence-based and actionable data stories to share with stakeholders to drive decisions
• Make sure data and analysis is of high quality and accuracy, and work with a variety of qualitative and quantitative data
• Being an ambassador for analytics, supporting colleagues to improve and interpret data
• Tools used: Google analytics, Google Tag Manager, Google Optimise, Hotjar, Office suite, Confluence and Jira
• Skills used: Process mapping, Measurement framework, Web analysis, Web analytics implementation, Strategic optimisation, sprint planning and road mapping.
• Working closely with product managers, and user experience and user research specialists to define a product to meet user and business needs including informing the iterative design of the service or product in order to ensure effectiveness, efficiency and accuracy
• Working with business stakeholders to define a performance monitoring framework to ensure the business is getting the most value from the digital transformation project
• Be responsible for the implementation of technologies to monitor and measure ongoing digital service performance
• Finding ways to improve systems, services and structures to deliver with more streamlined resources
• Analyse data and use this analysis to create compelling evidence-based and actionable data stories to share with stakeholders to drive decisions
• Make sure data and analysis is of high quality and accuracy, and work with a variety of qualitative and quantitative data
• Being an ambassador for analytics, supporting colleagues to improve and interpret data
• Tools used: Google analytics, Google Tag Manager, Google Optimise, Hotjar, Office suite, Confluence and Jira
• Skills used: Process mapping, Measurement framework, Web analysis, Web analytics implementation, Strategic optimisation, sprint planning and road mapping.
Implementation, Manager, Framework, Hotjar, Planning, Web, Google, Office, Monitoring, Analyst, Transformation, Process Mapping, Design, Confluence, Service, Analytics, Google tag manager, Optimization, Digital transformation, Research, Jira, User research, User Experience, Google analytics
2019 - 2019
freelance
CRO Consultant
Agora Publishing.
• Creating a CRO process and upskilling the wider team to run this
• Adding tracking and tagging to enable the CRO process including install of AB testing tool and cross domain tracking within an iframe
• Delivered 6 optimisation experiments with an average uplift of over 200% with 3/6 tests delivering a significant uplift in key KPIs
• Audited the current tracking across a portfolio of websites and made key recommendations
• Conducted a CRO best practice audit of the portfolio of website with key recommendations prioritised and put into the new CRO process and prioritisation framework
• Tools used: Google analytics, Google Tag Manager, Google Optimise, Trello and Office suite
• Skills used: Process creation, Measurement framework, Web analysis, Web analytics implementation, Strategic optimisation, Test prioritisation framework creation and report creation.
• Adding tracking and tagging to enable the CRO process including install of AB testing tool and cross domain tracking within an iframe
• Delivered 6 optimisation experiments with an average uplift of over 200% with 3/6 tests delivering a significant uplift in key KPIs
• Audited the current tracking across a portfolio of websites and made key recommendations
• Conducted a CRO best practice audit of the portfolio of website with key recommendations prioritised and put into the new CRO process and prioritisation framework
• Tools used: Google analytics, Google Tag Manager, Google Optimise, Trello and Office suite
• Skills used: Process creation, Measurement framework, Web analysis, Web analytics implementation, Strategic optimisation, Test prioritisation framework creation and report creation.
Implementation, Manager, Framework, Audit, Web, Google, Office, Testing, Cro, Google analytics, Trello, Website, Test, Analytics, Google tag manager, Optimization, Websites, Audit
2018 - 2019
freelance
Digital optimisation analyst
PlusNet.
As the digital optimisation analyst my core responsibilities covered:
• Web analytics tag implementation including page interaction tracking, element visibility and JS error tracking
• Performing ad-hoc analysis on site, campaign and page performance
• Building regular reports in data studio to enable stakeholders to self-serve their analytics requirements
• Optimisation of the CRO process to ensure that the testing programme produced reliable, repeatable and profitable results
• Hypothesis generation, validation, execution and analysis of A/B tests
• Mentoring team members in analytics, statistics and CRO
• Tools used: Google analytics 360, Google Tag Manager, Google Optimise, Google data studio, Adobe Target, Hotjar, Office suite and Jira
• Skills used: A/B testing, Personalisation, Web analysis, Web analytics implementation, Strategic optimisation, sprint planning and test road mapping.
• Web analytics tag implementation including page interaction tracking, element visibility and JS error tracking
• Performing ad-hoc analysis on site, campaign and page performance
• Building regular reports in data studio to enable stakeholders to self-serve their analytics requirements
• Optimisation of the CRO process to ensure that the testing programme produced reliable, repeatable and profitable results
• Hypothesis generation, validation, execution and analysis of A/B tests
• Mentoring team members in analytics, statistics and CRO
• Tools used: Google analytics 360, Google Tag Manager, Google Optimise, Google data studio, Adobe Target, Hotjar, Office suite and Jira
• Skills used: A/B testing, Personalisation, Web analysis, Web analytics implementation, Strategic optimisation, sprint planning and test road mapping.
Analyst, Manager, Performing, Hotjar, Planning, Campaign, Web, Google, Office, Testing, Cro, Google analytics, Adobe, Implementation, Statistics, Test, Google Data studio, Analytics, Google tag manager, Optimization, Mentoring, Jira
2018 - 2018
freelance
Digital web and optimisation analyst
Manchester airport group.
As the digital web and optimisation analyst my core responsibilities covered:
• Ensuring event tracking is correct and fit for purpose
• Auditing set up of GA 360 accounts the organisation ensuring filters and profiles are fit for purpose
• Scheduled and ad-hoc reporting for members of the team and wider business
• Delivering insights and spotting opportunities for optimisation and using data to prioritise and hypothesise tests.
• Setting up of tests including tracking, targeting and reporting.
• Tools used: Google analytics 360, Google Tag Manager, Optimizely, Hotjar, Office suite, slack and Jira
• Skills used: A/B testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Strategic optimisation and Capacity/resource planning
• Ensuring event tracking is correct and fit for purpose
• Auditing set up of GA 360 accounts the organisation ensuring filters and profiles are fit for purpose
• Scheduled and ad-hoc reporting for members of the team and wider business
• Delivering insights and spotting opportunities for optimisation and using data to prioritise and hypothesise tests.
• Setting up of tests including tracking, targeting and reporting.
• Tools used: Google analytics 360, Google Tag Manager, Optimizely, Hotjar, Office suite, slack and Jira
• Skills used: A/B testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Strategic optimisation and Capacity/resource planning
Testing, Manager, UP, Hotjar, Planning, Web, Organization, Google, Office, Design, Analyst, Analytics, Event, Google tag manager, Optimization, Jira, Google analytics
2018 - 2018
freelance
Senior optimisation strategist
User conversion.
As the senior optimisation strategist my core responsibilities included:
• Owning the strategy and roadmap for all clients within the pod
• Liaising with clients to set their optimisation priorities
• Setting priorities for other members of the pod and capacity planning
• Hypothesising, wire framing and prioritising experiments to achieve clients KPIs
• Tools used: Google analytics 360, Google Tag Manager, VWO, Optimizely, Full story, Hotjar, Google Docs, Trello and Sketch
• Skills used: A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Strategic optimisation and Capacity/resource planning
• Owning the strategy and roadmap for all clients within the pod
• Liaising with clients to set their optimisation priorities
• Setting priorities for other members of the pod and capacity planning
• Hypothesising, wire framing and prioritising experiments to achieve clients KPIs
• Tools used: Google analytics 360, Google Tag Manager, VWO, Optimizely, Full story, Hotjar, Google Docs, Trello and Sketch
• Skills used: A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Strategic optimisation and Capacity/resource planning
Design, Google analytics, Sketch, Optimization, Google tag manager, Analytics, Trello, Testing, Google, Web, Planning, Hotjar, Manager
2017 - 2018
freelance
Digital Optimisation Manager
Eurostar.
As the Digital Optimisation Manager, my core responsibilities included:
• Coordinate and control of the A/B, MVT and personalisation programmes and report on success.
• Known as the expert for A/B testing and MVT and encourage engagement with it within the company.
• Working with Project owners and development team to add personalisation and optimisation capabilities to our Drupal CMS
• Ensuring consistency in customer journeys and experiences while making sure that each international market is catered for
• Owning the entire testing process from scoping out requirements, collating technical specifications, developing and executing the tests, analysing their performance, making recommendations for site developments based on learnings from the CRO process and updating the roadmap.
• Developing understanding of digital customer journeys and recommend which tools we should integrate in order to understand and improve this journey.
• Executing in-depth analysis into specific products, promotions and landing pages to deliver succinct, meaningful insights and actionable data. Recommend resolutions to key site conversion issues as they arise.
• Gathering and analysing qual and quant data to identify optimisation opportunities
• Sharing findings, evangelising and encouraging engagement around CRO across stakeholders and at senior management level through presentations, workshops, updated MVT roadmap, etc.
• Working closely with teams internally to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them.
• Working on RFPs and the decision to either stay client side or move to a server side testing platform to reduce latency and improve user experience of tests
• Ensuring all data collection, qualitative/quantitative and optimisation platforms adhere to upcoming GDPR regulation
• Liaising with development and infrastructure on project to improve site speed by analysing and optimising API calls and sequence of firing.
• Leading the use of AI and Machine Learning for segmentation and optimisation within the organisation
• Tools used: Google analytics 360, Google Tag Manager, Monetate, Decibel insight, Google Docs, Trello and usertesting.com
• Skills used: A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
• Coordinate and control of the A/B, MVT and personalisation programmes and report on success.
• Known as the expert for A/B testing and MVT and encourage engagement with it within the company.
• Working with Project owners and development team to add personalisation and optimisation capabilities to our Drupal CMS
• Ensuring consistency in customer journeys and experiences while making sure that each international market is catered for
• Owning the entire testing process from scoping out requirements, collating technical specifications, developing and executing the tests, analysing their performance, making recommendations for site developments based on learnings from the CRO process and updating the roadmap.
• Developing understanding of digital customer journeys and recommend which tools we should integrate in order to understand and improve this journey.
• Executing in-depth analysis into specific products, promotions and landing pages to deliver succinct, meaningful insights and actionable data. Recommend resolutions to key site conversion issues as they arise.
• Gathering and analysing qual and quant data to identify optimisation opportunities
• Sharing findings, evangelising and encouraging engagement around CRO across stakeholders and at senior management level through presentations, workshops, updated MVT roadmap, etc.
• Working closely with teams internally to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them.
• Working on RFPs and the decision to either stay client side or move to a server side testing platform to reduce latency and improve user experience of tests
• Ensuring all data collection, qualitative/quantitative and optimisation platforms adhere to upcoming GDPR regulation
• Liaising with development and infrastructure on project to improve site speed by analysing and optimising API calls and sequence of firing.
• Leading the use of AI and Machine Learning for segmentation and optimisation within the organisation
• Tools used: Google analytics 360, Google Tag Manager, Monetate, Decibel insight, Google Docs, Trello and usertesting.com
• Skills used: A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
International, Trello, It, Infrastructure, Data collection, Cro, Testing, Development, Ai, Workshops, Google, Organization, Web, Server, Manager, Customer, Platform, Management, Google analytics, API, User Experience, Machine learning, CMS, Research, Optimization, Google tag manager, Design, Drupal, GDpr, QA, User journey, Analytics, Test, Landing pages
2016 - 2017
job
User Experience Manager
Provident Financial Group.
As the User Experience Manager, I am responsible for the customer journey for both new and existing users across both the website and the mobile app for the Satsuma loans product.
Core responsibilities:
• Creation of a robust conversion optimisation test plan that is based upon customer pain points and business needs
• Test documentation, set-up, analysis and championing of results and insight
• Liaising with key stakeholders and external agencies to ensure that focus is kept on continuous improvement of customer journeys
• Ensuring winning test variants are put live via Umbraco and liaising with dev teams to add additional functionality to CMS when needed.
• Ensuring that we treat customer fairly and adhere to relevant regulations and FCA guidelines and all data collection is compliant with FCA guidelines and upcoming GDPRS
• Tools used: Google analytics, Adobe Analytics, Adobe Target, Decibel insight and what users do
• Skills used: A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
Core responsibilities:
• Creation of a robust conversion optimisation test plan that is based upon customer pain points and business needs
• Test documentation, set-up, analysis and championing of results and insight
• Liaising with key stakeholders and external agencies to ensure that focus is kept on continuous improvement of customer journeys
• Ensuring winning test variants are put live via Umbraco and liaising with dev teams to add additional functionality to CMS when needed.
• Ensuring that we treat customer fairly and adhere to relevant regulations and FCA guidelines and all data collection is compliant with FCA guidelines and upcoming GDPRS
• Tools used: Google analytics, Adobe Analytics, Adobe Target, Decibel insight and what users do
• Skills used: A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
Website, Customer, Manager, UP, Winning, App, Web, Google, Adobe analytics, Testing, Data collection, Adobe, Design, Test, Analytics, User journey, Umbraco, Optimization, Continuous improvement, Research, CMS, User Experience, Google analytics
2015 - 2016
job
User Experience & Optimisation Manager
WageDayAdvance PLC.
As the User Experience & Optimisation Manager I was responsible for the Wage Day Advance customer journey online, pre and post login.
Core responsibilities:
• Leading and managing the website and mobile user experience
• Managing the digital customer research plan, understanding website and mobile user behaviour and informing test plans
• Driving the conversion rate optimisation (CRO) plan, defining KPIs, required inputs and championing a test and learn approach
• Propose enhancements to creative, content and layout to maximise funnel conversion and minimise dropout/bounce rates
• Producing reports and insight into website user behaviour, goal conversion, content engagement and campaign performance
• Researching and identify new digital tools that we may use in the future to effectively improve the experience for our customers online
• Was a key member of the team that helped launch a new website for existing customers which increased CR from ~8% to ~20%
• Ensuring correct data governance in line with recommendations with FCA and ICO guidelines
• Acted as the SME and one of the main driving forces in launching a new acquisition website in 10 weeks from planning to launch. Which has led to a ~35% uplift in completed applications.
• Tools used: Optimizely, Google analytics, Google Tag Manager, Hotjar, Survey monkey, Formisimo, Feefo and Qualaroo
• Skills used: Stakeholder management, A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
Core responsibilities:
• Leading and managing the website and mobile user experience
• Managing the digital customer research plan, understanding website and mobile user behaviour and informing test plans
• Driving the conversion rate optimisation (CRO) plan, defining KPIs, required inputs and championing a test and learn approach
• Propose enhancements to creative, content and layout to maximise funnel conversion and minimise dropout/bounce rates
• Producing reports and insight into website user behaviour, goal conversion, content engagement and campaign performance
• Researching and identify new digital tools that we may use in the future to effectively improve the experience for our customers online
• Was a key member of the team that helped launch a new website for existing customers which increased CR from ~8% to ~20%
• Ensuring correct data governance in line with recommendations with FCA and ICO guidelines
• Acted as the SME and one of the main driving forces in launching a new acquisition website in 10 weeks from planning to launch. Which has led to a ~35% uplift in completed applications.
• Tools used: Optimizely, Google analytics, Google Tag Manager, Hotjar, Survey monkey, Formisimo, Feefo and Qualaroo
• Skills used: Stakeholder management, A/B testing, MVT testing, Personalisation, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
Website, Customer, Manager, LED, Hotjar, Campaign, Web, Google, Online, Testing, Cro, Content, Design, Test, Analytics, User journey, Management, Google tag manager, Optimization, Stakeholder Management, Research, User Experience, Google analytics, Layout
2014 - 2015
job
CRO Manager
Lead technologies LTD.
Was hired to manage the company's portfolio of sites and improve conversion rates and overall revenue. My duties and responsibilities included:
• Creating a robust optimisation process that would ensure that best practices were followed throughout the business
• Auditing current site performance and identifying areas that needed optimisation
• Conducting, monitoring and analysing A/B tests
• Managing landing page projects from briefing to delivery of final landing pages
• Researching, investigating and implementing new tools and software to gain customer insight and feeding this information back to the wider business
• Tools used: Unbounce, Optimizely, Google analytics, Google Tag Manager, Attensee, Crazy Egg, Decibel insights and Trust Pilot
• Skills used: A/B testing, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
• Creating a robust optimisation process that would ensure that best practices were followed throughout the business
• Auditing current site performance and identifying areas that needed optimisation
• Conducting, monitoring and analysing A/B tests
• Managing landing page projects from briefing to delivery of final landing pages
• Researching, investigating and implementing new tools and software to gain customer insight and feeding this information back to the wider business
• Tools used: Unbounce, Optimizely, Google analytics, Google Tag Manager, Attensee, Crazy Egg, Decibel insights and Trust Pilot
• Skills used: A/B testing, Landing Page Design, Wire framing, Web analytics, Voice of customer research, user journey mapping and optimisation
Design, Google analytics, Research, Optimization, Google tag manager, User journey, Analytics, Landing pages, Monitoring, Cro, Testing, Software, Google, Web, Manager, Customer
2012 - 2014
job
Web/CRO Marketing Analyst
Twentysix digital.
Joined as a Web marketing analyst and progressed to specialise in CRO my duties and responsibilities included:
• Web analysis and reporting using online analytics platforms such as Google Analytics and IBM Core metrics. Delivering actionable insights, dashboards and suggesting areas of potential improvement.
• Working with multiple types of CMS and Ecommerce platforms including Magento, Drupal, WordPress and Umbraco
• Conversion Rate Optimisation (CRO) across multiple industry verticals including B2B, B2C and Ecommerce. Managing CRO campaigns from initial pitches/audits to test builds and briefing changes required from winning tests. Have delivered over £3.5 million uplift in additional yearly revenue in just 2 individual tests.
• Mentoring and supervising colleagues within CRO team as well as liaising and delegating with members outside of team/department as well as briefing in external client resources.
• Managing projects from inception to delivery and implementation while ensuring clients and internal stakeholders were kept informed and empowered.
• Collating and organising the companies' knowledgebase on CRO including articles, case studies and tools and being the key point of contact for all questions regarding CRO for both internal and external stakeholders.
• Keeping up to date with latest industry trends in CRO and analytics as well as attending conferences and delivering presentations on CRO/Analytics to some of the leading names in the industry.
• Tools used: Visual Website Optimizer, Photoshop, Google Analytics, Google Tag Manager, IBM Coremetrics, Google AdWords, Majestic SEO, SEM rush and Moz
• Skills used: Reporting, Client management, A/B testing, Landing Page Design, Web analytics, user journey mapping and optimisation
• Web analysis and reporting using online analytics platforms such as Google Analytics and IBM Core metrics. Delivering actionable insights, dashboards and suggesting areas of potential improvement.
• Working with multiple types of CMS and Ecommerce platforms including Magento, Drupal, WordPress and Umbraco
• Conversion Rate Optimisation (CRO) across multiple industry verticals including B2B, B2C and Ecommerce. Managing CRO campaigns from initial pitches/audits to test builds and briefing changes required from winning tests. Have delivered over £3.5 million uplift in additional yearly revenue in just 2 individual tests.
• Mentoring and supervising colleagues within CRO team as well as liaising and delegating with members outside of team/department as well as briefing in external client resources.
• Managing projects from inception to delivery and implementation while ensuring clients and internal stakeholders were kept informed and empowered.
• Collating and organising the companies' knowledgebase on CRO including articles, case studies and tools and being the key point of contact for all questions regarding CRO for both internal and external stakeholders.
• Keeping up to date with latest industry trends in CRO and analytics as well as attending conferences and delivering presentations on CRO/Analytics to some of the leading names in the industry.
• Tools used: Visual Website Optimizer, Photoshop, Google Analytics, Google Tag Manager, IBM Coremetrics, Google AdWords, Majestic SEO, SEM rush and Moz
• Skills used: Reporting, Client management, A/B testing, Landing Page Design, Web analytics, user journey mapping and optimisation
Testing, Umbraco, User journey, Analytics, Test, Website, Implementation, Analyst, Cro, Online, Google, Web, Moz, Winning, UP, Manager, SEM, B2C, Wordpress, Design, Seo, Google analytics, Google adwords, B2B, Ecommerce, CMS, Marketing, Mentoring, Adwords, Optimization, Google tag manager, Magento, SoMe, Management, Drupal
2007 - 2011
job
Mapping Data consultant
Technologies4Targeting.
Working as a Junior Data Technician then as Solutions developer & then as a Mapping Consultant my roles & responsibilities included:
• Data manipulation, Segmentation, de-duplication and address validation using a variety of software and working with a variety of data in multiple formats and languages for blue chip companies.
• Data analysis of sales, demographic and customer/consumer data. Performing geospatial analysis to spot trends and locate areas of highest target potential. Highlight areas where cuts could be made without reducing services. In one project saved a large manufacturing company over half a million pounds from their wage bill.
• Client liaison ensuring clients are kept informed throughout development process and ensuring clients are familiar with the features of their on-line/off-line systems.
• Providing customer support on an ad-hoc on a range of systems and projects to external clients. Creating Custom/Standard reports and data analysis and on-line tutorials to clients of complex systems.
• Territory/franchise mapping using GIS (geographical information systems) mapping software. Route planning and call scheduling across UK and Europe.
• Worked on major email marketing campaigns for Hilton and Dell.
• Creating website copy and expanding the Tech4T brand digitally with the use of social media and web analytics.
• Creating territory/franchise web systems using HTML/CSS/JavaScript and PHP linked to a MYSQL database.
• Advanced Excel skills with the use of pivot tables, VLOOKUP's and nested Sumif/Averageif/Countif/if statements.
• Tools used: SPSS, Regiograph, Google Analytics, Google AdWords and FrontPage
• Skills used: Reporting, client management, territory optimisation, territory creation, web development, MySQL, PHP, sales, Web analytics, Landing page optimisation, data segmentation and manipulation
• Data manipulation, Segmentation, de-duplication and address validation using a variety of software and working with a variety of data in multiple formats and languages for blue chip companies.
• Data analysis of sales, demographic and customer/consumer data. Performing geospatial analysis to spot trends and locate areas of highest target potential. Highlight areas where cuts could be made without reducing services. In one project saved a large manufacturing company over half a million pounds from their wage bill.
• Client liaison ensuring clients are kept informed throughout development process and ensuring clients are familiar with the features of their on-line/off-line systems.
• Providing customer support on an ad-hoc on a range of systems and projects to external clients. Creating Custom/Standard reports and data analysis and on-line tutorials to clients of complex systems.
• Territory/franchise mapping using GIS (geographical information systems) mapping software. Route planning and call scheduling across UK and Europe.
• Worked on major email marketing campaigns for Hilton and Dell.
• Creating website copy and expanding the Tech4T brand digitally with the use of social media and web analytics.
• Creating territory/franchise web systems using HTML/CSS/JavaScript and PHP linked to a MYSQL database.
• Advanced Excel skills with the use of pivot tables, VLOOKUP's and nested Sumif/Averageif/Countif/if statements.
• Tools used: SPSS, Regiograph, Google Analytics, Google AdWords and FrontPage
• Skills used: Reporting, client management, territory optimisation, territory creation, web development, MySQL, PHP, sales, Web analytics, Landing page optimisation, data segmentation and manipulation
Development, Management, Spss, Sales, Analytics, Gis, Website, Developer, Support, Optimization, Software, Google, Web, Planning, Performing, Social, Customer, Marketing, Adwords, Database, Website copy, Email marketing, HTML/CSS/Javascript, Google adwords, Google analytics, Data Analysis, Excel, Mysql, Php, Css, Html, Javascript, Social Media
My education
1999
-
2001
College of West Anglia
Nationa diploma, Computer science
Nationa diploma, Computer science
University of Birmingham
BSc, Computing
BSc, Computing
ST Clements High School
Secondary, N/a
Secondary, N/a
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