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Senior
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0
jobs
Fractional CMO
Hayden Richards
,
Southend on Sea, United Kingdom
Experience
Other titles
Skills
I'm offering
As a versatile and entrepreneurial fractional CMO, I bring a wealth of experience in digital marketing and a proven track record of delivering exceptional results for high-profile organizations. I excel in developing and implementing fully integrated marketing mix solutions that drive accelerated returns on investment, increase brand awareness, and enhance company image.
With a strategic mindset, I collaborate with board-level /C-Suite executives to provide direction across various business sectors. I possess the ability to craft and execute effective marketing strategies that differentiate brands, significantly improve competitive advantage, foster customer loyalty, and propel revenues and profits to new heights.
My skills and services encompass a wide range of marketing solutions, including digital marketing strategies, brand development, market research, customer acquisition and retention, content marketing, social media marketing, search engine optimization (SEO), paid advertising, analytics and reporting, and more. By leveraging these capabilities, I help businesses achieve their marketing goals and establish a strong market presence.
With a focus on delivering tangible and measurable outcomes, I bring a dynamic and results-driven approach to every project. Whether it's driving online visibility, optimizing conversion rates, or maximizing ROI, I thrive in delivering successful marketing initiatives that generate long-term growth and success for Brands.
With a strategic mindset, I collaborate with board-level /C-Suite executives to provide direction across various business sectors. I possess the ability to craft and execute effective marketing strategies that differentiate brands, significantly improve competitive advantage, foster customer loyalty, and propel revenues and profits to new heights.
My skills and services encompass a wide range of marketing solutions, including digital marketing strategies, brand development, market research, customer acquisition and retention, content marketing, social media marketing, search engine optimization (SEO), paid advertising, analytics and reporting, and more. By leveraging these capabilities, I help businesses achieve their marketing goals and establish a strong market presence.
With a focus on delivering tangible and measurable outcomes, I bring a dynamic and results-driven approach to every project. Whether it's driving online visibility, optimizing conversion rates, or maximizing ROI, I thrive in delivering successful marketing initiatives that generate long-term growth and success for Brands.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Ireland
(Remote
only)
United Arab Emirates
(Remote
only)
Sweden
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2023
freelance
Head of Performance Marketing
Croner-i.
Driving demand generation for Croner-I Navigate Products across Tax and Accounting.
Skills: Performance Marketing · B2B Marketing Strategy · Paid Search Strategy · Strategic Thinking · Demand Generation · Budget Proposals · Thinking Skills · Relationship Building · Marketing Agencies · Go-to-Market Strategy · Critical Thinking · Budget Management · B2B Marketing
University of the West Indies
Skills: Performance Marketing · B2B Marketing Strategy · Paid Search Strategy · Strategic Thinking · Demand Generation · Budget Proposals · Thinking Skills · Relationship Building · Marketing Agencies · Go-to-Market Strategy · Critical Thinking · Budget Management · B2B Marketing
Marketing
2019 - 2020
job
Head of Digital Marketing
Wayland Games and Warcradle Studios.
Key Achievements and Responsibilities:
• Plays a leading role in managing and coaching a diverse team of 6 professionals, actively monitoring and driving performance whilst also overseeing all training and development
• Pioneers all aspects of digital transformation initiatives, spanning across all phases of the life cycle to ensure all operational objectives were achieved
• Championed the generation of circa £1M in revenue across 9 months to proliferate ROI by 500%
• Successfully revamped e-Commerce activities to expand virtual thumbprint, including the governance of creative development, marketing strategy, and promotional memoranda
• Holds full ownership of the CRM / Digital function to drive increased traffic, engagement and conversion across digital platforms through developing and optimising digital products and channels for all customer-facing touchpoints: Including Web, App, Social, Paid and earned digital Media/CRM
• Chairs increased brand perception of published games set within the Dystopian Age, including Wild West Exodus, Dystopian Wars & Armoured Clash
• Developed loyalty KPI's to track the performance of digital activations across channels, through strategic and tactical activity focused on acquisition, frequency and LTV
• Reporting to the Managing Director with full responsibility for the delivery of day to day activations of all proactive customer communications; with Digital marketing budget of circa £750M
• Tasked with leading Wayland Games as a market-leading online force in Tabletop and Board Games Distribution
• Coordinated and collaborated with all areas of the business including Brand, Operations and Commercial teams to define the roadmap of activity and annualised plans
• Collaborates with studio and licence holders on the launch of new titles including; Autocab and Bill and Ted overseeing initiation to completion
• Plays a leading role in managing and coaching a diverse team of 6 professionals, actively monitoring and driving performance whilst also overseeing all training and development
• Pioneers all aspects of digital transformation initiatives, spanning across all phases of the life cycle to ensure all operational objectives were achieved
• Championed the generation of circa £1M in revenue across 9 months to proliferate ROI by 500%
• Successfully revamped e-Commerce activities to expand virtual thumbprint, including the governance of creative development, marketing strategy, and promotional memoranda
• Holds full ownership of the CRM / Digital function to drive increased traffic, engagement and conversion across digital platforms through developing and optimising digital products and channels for all customer-facing touchpoints: Including Web, App, Social, Paid and earned digital Media/CRM
• Chairs increased brand perception of published games set within the Dystopian Age, including Wild West Exodus, Dystopian Wars & Armoured Clash
• Developed loyalty KPI's to track the performance of digital activations across channels, through strategic and tactical activity focused on acquisition, frequency and LTV
• Reporting to the Managing Director with full responsibility for the delivery of day to day activations of all proactive customer communications; with Digital marketing budget of circa £750M
• Tasked with leading Wayland Games as a market-leading online force in Tabletop and Board Games Distribution
• Coordinated and collaborated with all areas of the business including Brand, Operations and Commercial teams to define the roadmap of activity and annualised plans
• Collaborates with studio and licence holders on the launch of new titles including; Autocab and Bill and Ted overseeing initiation to completion
E-commerce, Customer, Social, App, Web, Online, Development, KPI, Monitoring, Transformation, Marketing, ROI, Training, Digital transformation, Budget, Operations, CRM, Coaching, MArketing Strategy, Digital Marketing
2016 - 2020
freelance
Freelance Digital Strategist
Breaking New.
Key Achievements and Responsibilities:
• Provided key leadership and direction to multiple organisations steering organisational strategy across the areas of SEO, growth, advertising, brand strategy, CRM, digital marketing, and social media
• Conducted competitive intelligence to ascertain opportunities, generate leads, and drove brand awareness
• Successfully analysed online data to drive informed decisions linked to optimising traffic, conversions, and revenue
• Developed and reinforced performance metrics designed to maximise business outcomes
• Implemented a google shopping feed strategy that resulted in an 800% ROAS and consistently met acquisition targets for all digital platforms within agreed budget requirements
• Championed clients across various sectors including, Restaurant/Hospitality, Real Estate, Fashion/Retail, Motivational Speakers, Financial Services and Blockchain/ICO's
• Established a diverse B2B and B2C Client portfolio which spanned across Financial Services, Hotels, Hip Hotels and an online mortgage broker
• Challenged with acquiring hotels to the Hip hotel brand through growing market share from Secret Escapes, securing luxury hotels and utilising digital marketing and automated marketing solutions to achieve 30% growth
• Provided key leadership and direction to multiple organisations steering organisational strategy across the areas of SEO, growth, advertising, brand strategy, CRM, digital marketing, and social media
• Conducted competitive intelligence to ascertain opportunities, generate leads, and drove brand awareness
• Successfully analysed online data to drive informed decisions linked to optimising traffic, conversions, and revenue
• Developed and reinforced performance metrics designed to maximise business outcomes
• Implemented a google shopping feed strategy that resulted in an 800% ROAS and consistently met acquisition targets for all digital platforms within agreed budget requirements
• Championed clients across various sectors including, Restaurant/Hospitality, Real Estate, Fashion/Retail, Motivational Speakers, Financial Services and Blockchain/ICO's
• Established a diverse B2B and B2C Client portfolio which spanned across Financial Services, Hotels, Hip Hotels and an online mortgage broker
• Challenged with acquiring hotels to the Hip hotel brand through growing market share from Secret Escapes, securing luxury hotels and utilising digital marketing and automated marketing solutions to achieve 30% growth
Leadership, Social, Google, Online, Direction, Competitive intelligence, Growth, Google shopping, Block Chain, Fashion, Marketing, B2C, Budget, Retail, CRM, B2B, Advertising, Seo, Social Media, Digital Marketing
2013 - 2016
job
Digital Strategist
Hennik Group Ltd.
Key Achievements and Responsibilities:
• Played an integral role in directing social media strategy, as well as SEO activities to foster channel development, with additional responsibility for training and mentoring junior personnel
• Championed best business practices to catalyse activity and traffic across the various digital avenue, whilst establishing innovative digital transformation and culture change
• Executed social selling techniques that increased company sales by 9% in three months, ensuring that all organisational objectives were met and achieved
• Launched and grew two social media communities to drive engagement growth 40% higher than the average
• Commissioned SocialSift (Social Listening and Engagement Platform) through working with the suppliers and developers as well as key stakeholders
• Drove the customer acquisition strategy, developed the digital marketing function and trained the team on digital marketing processes
• Played an integral role in directing social media strategy, as well as SEO activities to foster channel development, with additional responsibility for training and mentoring junior personnel
• Championed best business practices to catalyse activity and traffic across the various digital avenue, whilst establishing innovative digital transformation and culture change
• Executed social selling techniques that increased company sales by 9% in three months, ensuring that all organisational objectives were met and achieved
• Launched and grew two social media communities to drive engagement growth 40% higher than the average
• Commissioned SocialSift (Social Listening and Engagement Platform) through working with the suppliers and developers as well as key stakeholders
• Drove the customer acquisition strategy, developed the digital marketing function and trained the team on digital marketing processes
Marketing, Digital Marketing, Social Media, Seo, Digital transformation, Training, Mentoring, Sales, Growth, Transformation, Development, Social, Processes, Customer, Platform
2011 - 2016
job
Social Media Strategist
Ztadium.
Key Achievements and Responsibilities:
• Established and oversaw a B2B content strategy aligned with Ztudium's strategic priorities whilst acting as the Core Project Manager for B2B content, from planning to creation and promotion
• Successfully managed and optimised B2B content strategy to align with organisational goals, priorities, and aims
• Played a key role as the Primary Project Manager for curating B2B content, from planning through to promotion
• Authored a wide array of copy, including articles, white papers, guides, webinars, videos, infographics, and all other client-facing content
• Co-Founded and created intelligentHQ, a thought leadership start-up for social businesses focusing on growth, education, and innovation
• Instituted an interactive social media training programme for all company departments to foster staff skills and help realise 20% average growth each month in social presence
• Established and oversaw a B2B content strategy aligned with Ztudium's strategic priorities whilst acting as the Core Project Manager for B2B content, from planning to creation and promotion
• Successfully managed and optimised B2B content strategy to align with organisational goals, priorities, and aims
• Played a key role as the Primary Project Manager for curating B2B content, from planning through to promotion
• Authored a wide array of copy, including articles, white papers, guides, webinars, videos, infographics, and all other client-facing content
• Co-Founded and created intelligentHQ, a thought leadership start-up for social businesses focusing on growth, education, and innovation
• Instituted an interactive social media training programme for all company departments to foster staff skills and help realise 20% average growth each month in social presence
Social Media, Project Manager, B2B, Innovation, Training, Leadership, Content, Growth, Content strategy, Social, UP, Manager
2008 - 2011
job
Digital Marketing Manager - Financial
I Ltd.
Key Achievements and Responsibilities:
• Oversaw brand and business development operations in the areas of online and digital strategic planning
• Actively engaged with a wide range of C-Level and executive stakeholders across the UK, US, and European markets to orchestrate and retain core client advertising and sponsorship deals
• Worked with high-end partners, such as Citi Group, Deutsche Bank, HSBC, JP Morgan, Bank of America, Commerzbank, Barclays, Bank of New York Mellon, Bloomberg, BT Global Banking Division, Knight Trading, SunGard IT, Thales, SafeNet, PWC, Accenture, and Ernst and Young
• Cultivated a dynamic online financial services community to promote innovation and drive the business forward through digital media platforms
Additional roles and achievements moving in line with the promotion are available upon request*
• Oversaw brand and business development operations in the areas of online and digital strategic planning
• Actively engaged with a wide range of C-Level and executive stakeholders across the UK, US, and European markets to orchestrate and retain core client advertising and sponsorship deals
• Worked with high-end partners, such as Citi Group, Deutsche Bank, HSBC, JP Morgan, Bank of America, Commerzbank, Barclays, Bank of New York Mellon, Bloomberg, BT Global Banking Division, Knight Trading, SunGard IT, Thales, SafeNet, PWC, Accenture, and Ernst and Young
• Cultivated a dynamic online financial services community to promote innovation and drive the business forward through digital media platforms
Additional roles and achievements moving in line with the promotion are available upon request*
Marketing, Digital Marketing, Business development, Advertising, Operations, Innovation, Strategic Planning, C, Banking, It, Community, Development, Sponsorship, Online, Manager
My education
1990
-
1994
University of the West Indies
Bachelors, History and Social Sciences
Bachelors, History and Social Sciences
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