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Senior
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I help startups build on initial traction by focusing on the ideal target customers
Erika Smith
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
You waste a lot of time and money attracting people who don't buy.
I help startups build for sustainable growth by focusing on ideal target customers.
Do these sound familiar?
🎯 “Our target customer is everyone, we have so many different types of customers”
🧑🏻💻 “Why are so many people dropping out of the funnel and not buying?”
✍🏻 “Get someone to write about this because its #trending”
You need a target customer-first lifecycle strategy.
Using the framework I’ve developed over the years, I help businesses identify, engage, and convert ideal target customers to bring scaleable growth. I’m based in London, but love collaborating with companies from every corner of the globe!
I help startups build for sustainable growth by focusing on ideal target customers.
Do these sound familiar?
🎯 “Our target customer is everyone, we have so many different types of customers”
🧑🏻💻 “Why are so many people dropping out of the funnel and not buying?”
✍🏻 “Get someone to write about this because its #trending”
You need a target customer-first lifecycle strategy.
Using the framework I’ve developed over the years, I help businesses identify, engage, and convert ideal target customers to bring scaleable growth. I’m based in London, but love collaborating with companies from every corner of the globe!
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
job
Growth Marketer
Lyvly.
● Built an audience strategy and new target personas to reflect changing demand in the wake of Covid-19. Defined the new company tone of voice and content strategy to action this change.
● Responsible for managing the largest source of leads for the company with £20,000 monthly spend, doubling CTR and increasing lead volume consistently despite lockdown measures in the UK.
● Worked closely with sales to rebuild marketing collaterals and email workflows within Hubspot, increasing email marketing open rates from 61% to 75%, and CTR from 16% to 38%.
● Managed cross-team collaboration in building a new marketing strategy from the ground up for how to sell properties before they were readied for sale.
● Responsible for managing the largest source of leads for the company with £20,000 monthly spend, doubling CTR and increasing lead volume consistently despite lockdown measures in the UK.
● Worked closely with sales to rebuild marketing collaterals and email workflows within Hubspot, increasing email marketing open rates from 61% to 75%, and CTR from 16% to 38%.
● Managed cross-team collaboration in building a new marketing strategy from the ground up for how to sell properties before they were readied for sale.
Lead generation, Tone-of-voice, Marketing communication, Website copy, Content marketing, Copywriting, Audience Analysis, Email marketing
2019 - 2020
job
Head of Growth
Metomic.
● Optimised pre-product market fit products with developers, based on customer feedback, to quickly test impact on acquisition and activation rates in the market increasing active customers
within 5 months from 300 to 550.
● Created a content strategy with B2B and technical content, optimising SEO for inbound conversion. Hiring and managing relationships with freelance writers.
● Prioritised and executed a range of growth experiments including: email marketing, social media marketing, PPC, Product Hunt.
within 5 months from 300 to 550.
● Created a content strategy with B2B and technical content, optimising SEO for inbound conversion. Hiring and managing relationships with freelance writers.
● Prioritised and executed a range of growth experiments including: email marketing, social media marketing, PPC, Product Hunt.
Marketing, Social Media, Seo, B2B, PPC, Content, Growth, Content Strategy, Community management, MArketing Strategy, Email marketing
2016 - 2019
job
Marketing Manager
MVF Global.
● Recruited as part of a two-person team, establishing a B2B marketing unit responsible for generating nearly £1million of monthly revenue though new lead generation campaigns.
● Responsible for identifying over 150 'whale leads' from 20+ industries through audience research and market analysis, and building audience insight and approach around each company.
● Analysed and created global insight reports and presenting to C-Suite to advise new business strategies such as international expansion and new industry opportunities.
● Built bespoke campaigns with the sales team to successfully close C-Suite leads at global enterprise companies including: AT&T, Sonova, and Comcast.
● Won Most Commercially Successful Campaign at the 2018 International B2B Marketing Awards for an integrated ABM campaign which achieved 15% conversion rate and 2196% ROI.
● Responsible for identifying over 150 'whale leads' from 20+ industries through audience research and market analysis, and building audience insight and approach around each company.
● Analysed and created global insight reports and presenting to C-Suite to advise new business strategies such as international expansion and new industry opportunities.
● Built bespoke campaigns with the sales team to successfully close C-Suite leads at global enterprise companies including: AT&T, Sonova, and Comcast.
● Won Most Commercially Successful Campaign at the 2018 International B2B Marketing Awards for an integrated ABM campaign which achieved 15% conversion rate and 2196% ROI.
Marketing, B2B, Research, B2B Marketing, Sales, International, Campaign, Enterprise, Audience Analysis, Email marketing, Content marketing, Direct marketing, MArketing Strategy
2013 - 2015
job
Insight Executive
IPG Mediabrands.
● Managed campaign analysis reports, from designing questionnaires, analysis, to presenting debriefs for clients such as: Brown Forman, H&M, Fuller's, Tesco.
● Led audience segmentation and analysis work for Marie Curie Cancer Care, feeding into the internal media buying team to strategise budget allocation for different paid channels.
● Built the very first social listening project for The Economist and H&M. Both clients signed long-term contracts for recurring reports on the back of the initial deliverable.
● Led audience segmentation and analysis work for Marie Curie Cancer Care, feeding into the internal media buying team to strategise budget allocation for different paid channels.
● Built the very first social listening project for The Economist and H&M. Both clients signed long-term contracts for recurring reports on the back of the initial deliverable.
Media buying, Campaign, Audience Analysis, Presentation of insights / data, Data Analysis, Qualitative research, Quantitative analysis, Excel
My education
2015
-
2016
Cass Business School
MSc, Marketing Strategy & Innovation
MSc, Marketing Strategy & Innovation
2010
-
2013
Kings College London
Bachelors, Geography
Bachelors, Geography
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