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jobs
Digital marketing specialising in Google ads and tag management.
Joseph Asamoah
,
Stockport, United Kingdom
Experience
Other titles
Skills
I'm offering
A forward-thinking leader whose main expertise is in Business and Digital Marketing technologies. Has a passion for learning new trends.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
job
PPC EXECUTIVE
SYRIA RELIEF.
Syria Relief are one of the leading Syria-focused charities in the world who provide lifesaving and life-changing support to millions of Syrians every year through emergency interventions, providing medical facilities, food, clean water, shelter, orphan support, protection and education.
COMPLETED PROJECTS
• Responsible for the management of the organisations Google Ad grant account to ensure it meets the policies and standards as required by Google, in addition to ensuring that it is optimised to receive the due revenue(donations) and donor traffic.
• Creating tailored MoM (Month on Month) and YoY (Year of Year) Reports based for Ad grant campaigns.
• Involved in the management of specific themed or seasonal Budget campaigns (i.e Covid 19, Idlib Appeal, Ramadan and Qurbani etc).
COMPLETED PROJECTS
• Responsible for the management of the organisations Google Ad grant account to ensure it meets the policies and standards as required by Google, in addition to ensuring that it is optimised to receive the due revenue(donations) and donor traffic.
• Creating tailored MoM (Month on Month) and YoY (Year of Year) Reports based for Ad grant campaigns.
• Involved in the management of specific themed or seasonal Budget campaigns (i.e Covid 19, Idlib Appeal, Ramadan and Qurbani etc).
Budget, PPC, Management, It, Support, Google
2019 - 2019
job
PAID SEARCH SPECIALIST
PERFUME CLICK LTD.
Perfume Click Ltd is an online retail company that deals in the sales of fragrances and are based in Trafford in Manchester. My current role in relation to PPC is related to managing the companies campaign ads portfolio. Key roles include search and shopping ads campaign management using the Google Ads and Microsoft ads platform.
COMPLETED PROJECTS
• Created new campaigns and re-structured existing ones.
• Created tailored MoM (Month on Month) and YoY (Year of Year) Reports based on the campaign channels.
• Was responsible for budgeting, bid management and forecasting.
• Optimised and analysed campaign performance tailored towards appropriate audiences, demographics, topics and placements for Display ads.
• Achieved MoM conversion rate increase and steadily decrease in the average CPA.
• Managed display advertising using Google display ads and Criteo.
COMPLETED PROJECTS
• Created new campaigns and re-structured existing ones.
• Created tailored MoM (Month on Month) and YoY (Year of Year) Reports based on the campaign channels.
• Was responsible for budgeting, bid management and forecasting.
• Optimised and analysed campaign performance tailored towards appropriate audiences, demographics, topics and placements for Display ads.
• Achieved MoM conversion rate increase and steadily decrease in the average CPA.
• Managed display advertising using Google display ads and Criteo.
Advertising, Retail, Forecasting, PPC, Management, ADS, Sales, Google Display, Bid management, Online, Google, Campaign, Search, Platform
2014 - 2019
freelance
VIDEO MARKETING CONSULTANT
WEBVM.
Web Video Marketing (WebVM) is a video production and video marketing agency that helps brands, creators and agencies to improve the quality, performance and ROI of the video content. Roles include YouTube video and channel management, management of paid video marketing campaigns and video UX testing and research.
COMPLETED PROJECTS
• Successfully audited, optimised and managed YouTube videos for TogetherMoney, Iceland, RugbyUnion, Iceland, CACI and Fujitsu.
• Successfully run video marketing campaigns for clients using LinkedIn, Twitter, Facebook and Google Adwords for Video. Clients included Iceland and CACI Ltd.
• Successfully organised a video UX testing for Fujitsu. Methods included eye tracking and web questionnaire survey.
• Spearheaded talks on video marketing strategy and YouTube management in workshops organized by interactive video labs.
• Internally involved in all digital marketing strategy.
COMPLETED PROJECTS
• Successfully audited, optimised and managed YouTube videos for TogetherMoney, Iceland, RugbyUnion, Iceland, CACI and Fujitsu.
• Successfully run video marketing campaigns for clients using LinkedIn, Twitter, Facebook and Google Adwords for Video. Clients included Iceland and CACI Ltd.
• Successfully organised a video UX testing for Fujitsu. Methods included eye tracking and web questionnaire survey.
• Spearheaded talks on video marketing strategy and YouTube management in workshops organized by interactive video labs.
• Internally involved in all digital marketing strategy.
Management, Production, Web, Google, Testing, Workshops, Digital Marketing Strategy, Twitter, Content, Youtube, Linkedin, Marketing, Adwords, Facebook, ROI, UX, Research, Video, Video content, Google adwords, MArketing Strategy, Digital Marketing
2013 - 2013
job
PPC EXECUTIVE ASSISTANT
LATEROOMS.
2013
Laterooms Ltd is a hotel reservation website providing discounted information on hotels throughout the globe. As a PPC (Pay Per Click) assistant I was involved in numerous roles these included daily report writing, campaign management, optimization and attending performance review meetings.
COMPLETED PROJECTS
• Created Daily, MTD (Month to Date) and YoY (Year of Year) Reports entailing key KPI's.
• Helped optimise and analyse campaign performance. Achieved MoM conversion rate increase and steadily decline in CPC.
• Involved and spearheaded Portfolio, Campaign, Ad level and keyword Analysis (Top Cost and Worst Profits Campaigns), Pre/Post optimization analysis, Mobile Bid Adjustments Analysis, Post Sitelinks Analysis, keyword research etc.
• Adviced and put across findings during meetings in relation to WoW (Week on Week) and YoY (Year on Year) key performance metrics.
Laterooms Ltd is a hotel reservation website providing discounted information on hotels throughout the globe. As a PPC (Pay Per Click) assistant I was involved in numerous roles these included daily report writing, campaign management, optimization and attending performance review meetings.
COMPLETED PROJECTS
• Created Daily, MTD (Month to Date) and YoY (Year of Year) Reports entailing key KPI's.
• Helped optimise and analyse campaign performance. Achieved MoM conversion rate increase and steadily decline in CPC.
• Involved and spearheaded Portfolio, Campaign, Ad level and keyword Analysis (Top Cost and Worst Profits Campaigns), Pre/Post optimization analysis, Mobile Bid Adjustments Analysis, Post Sitelinks Analysis, keyword research etc.
• Adviced and put across findings during meetings in relation to WoW (Week on Week) and YoY (Year on Year) key performance metrics.
Writing, Research, PPC, Management, Website, KEYWORD RESEARCH, KPI, Campaign
2011 - 2012
freelance
FREELANCE
DIGITAL MARKETER.
2013 - 2014
Worked briefly as a freelancer after completing a 6 months IT internship with NATO (North Atlantic Treaty Organisation) and whilst awaiting to commence my PhD. Worked on projects which was done mainly on the PPH (People Per Hour) web freelance platform. Projects mainly comprised undertaking on page and off page SEO and Web Analytics Reporting.
COMPLETED PROJECTS
• Successfully undertook on page optimisation, off page optimisation (building quality links) and investigation of bad links for clients such as www.simplicitiletting.co.uk, www.investravel.com and Psychologyproofreading.co.uk
• Implemented web analytic strategy which included producing monthly reports on user traffic, channel behavior and engagement for www.wealthprotectionreport.co.uk.
Worked briefly as a freelancer after completing a 6 months IT internship with NATO (North Atlantic Treaty Organisation) and whilst awaiting to commence my PhD. Worked on projects which was done mainly on the PPH (People Per Hour) web freelance platform. Projects mainly comprised undertaking on page and off page SEO and Web Analytics Reporting.
COMPLETED PROJECTS
• Successfully undertook on page optimisation, off page optimisation (building quality links) and investigation of bad links for clients such as www.simplicitiletting.co.uk, www.investravel.com and Psychologyproofreading.co.uk
• Implemented web analytic strategy which included producing monthly reports on user traffic, channel behavior and engagement for www.wealthprotectionreport.co.uk.
Seo, Optimization, Analytics, It, Organization, Web, Internship, Platform
My education
2014
-
2020
UNIVERSITY OF SALFORD
Doctorate, DIGITAL MARKETING
Doctorate, DIGITAL MARKETING
2009
-
2010
UNIVERSITY OF SALFORD
MSc, MANAGING
MSc, MANAGING
2009
n/a
Somepostgraduate, MANAGEMENT
Somepostgraduate, MANAGEMENT
2004
-
2008
ASHESI UNIVERSITY
BSc, MANAGEMENT
BSc, MANAGEMENT
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