Louis Lygo , London, United Kingdom

_I am a multi-discipline Creative director and brand designer. I collaborate closely with teams and individuals to express
feelings and transmit understanding to achieve memorable creative and meaningful brand experiences. /
_I pride myself in mentoring creatives into realising their full potential and my own ability to idealise a creative problem
no matter how off-beat or off-trend so that it is fully understood by one and all. My ideas come from circumnavigating
the symbols that lie in the anteroom of the unconsciousness. I try to reach the deeper level where the real process of
thought is as yet informed. My appetite has always been to design and create work that invites dialogue, nurtures
interaction and embraces participation.
_I always strive to set something new and try to avoid as Constable practiced 'the absurdity of imitation’ and if what I
do, makes another person think something or feel something or do something, then I’ve jumped across the void and I
always feel pretty good about that.
_A wide range of knowledge and experience gained through working with such esteemed people at:
>Graham Lincoln & partners. >Lee Jeans. >I-D Gruppe. >Zinc. >Oyster partners. >Fjord. >GSK Grey. >Cable and Wireless.
>Wolff Olins. > Lloyd Northover. >Siegel + Gale. >Ziggurat Brands. >Channel 4. >Brand Union. >Fitch. >Coley porter bell.
>Ogilvy. >Start creative. >FutureBrand. >Interbrand. >HEAD./