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Senior
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0
jobs
Digital Media Professional
Zsofia (Sophie) Toth
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
GAM
Site audit, taxonomy
Revenue uplift
DV360
Adops
Ad tech
Creative / product
Programmatic
Site audit, taxonomy
Revenue uplift
DV360
Adops
Ad tech
Creative / product
Programmatic
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2021
job
Programmatic and Ad Tech Lead (Global)
EuronewsNBC.
WW programmatic strategy lead and constantly evaluating the effectiveness of our current programmatic ad stack to ensure
that it meets the needs of the business in terms of sellthrough, ad yield and cost.
• Independently and with the Head of Digital Advertising, select and on-board new ad tech products for direct, content and programmatic. Oversee the implementation and legal team process management.
• Ongoing development and management of the Euronews programmatic offer
• The main point of contact for ad tech implementation between: adops/product/legal/partners
• Working with the programmatic sales manager in seeking new programmatic demand in our weakest regions
• Adtech supplier ad partnership management
• • Liaise with sales and external partner contacts to troubleshoot campaign issues
• • Work with Ad Operations to ensure efficient, functional partner integrations with ad server. Making sure we have an
optimum set up, tag deployment or EB and moving forward on campaign delivery
• Provide detailed monthly revenue updates and ensure accurate billing of third parties
• Develop and maintain professional relationships with stakeholders such as Sales, Dev and Product and external partners.
• Maintain an in-depth knowledge of the programmatic eco-system including keeping up to date with new ad tech
functionality as well as understanding the potential opportunities presented by specific tech developments such as header
bidding.
that it meets the needs of the business in terms of sellthrough, ad yield and cost.
• Independently and with the Head of Digital Advertising, select and on-board new ad tech products for direct, content and programmatic. Oversee the implementation and legal team process management.
• Ongoing development and management of the Euronews programmatic offer
• The main point of contact for ad tech implementation between: adops/product/legal/partners
• Working with the programmatic sales manager in seeking new programmatic demand in our weakest regions
• Adtech supplier ad partnership management
• • Liaise with sales and external partner contacts to troubleshoot campaign issues
• • Work with Ad Operations to ensure efficient, functional partner integrations with ad server. Making sure we have an
optimum set up, tag deployment or EB and moving forward on campaign delivery
• Provide detailed monthly revenue updates and ensure accurate billing of third parties
• Develop and maintain professional relationships with stakeholders such as Sales, Dev and Product and external partners.
• Maintain an in-depth knowledge of the programmatic eco-system including keeping up to date with new ad tech
functionality as well as understanding the potential opportunities presented by specific tech developments such as header
bidding.
Advertising, Operations, Deployment, Management, Sales, Content, It, Implementation, Programmatic, Development, Server, Campaign, UP, Manager
2015 - 2017
job
Programmatic Specialist Economist and IPM
unknown.
Programmatic on domain: Global responsibility for campaign execution and new technology implementation,
maintenance, sales support, yield management
• Reporting: Daily programmatic revenue report, mid, - end campaign reports, PMP and audience extension follow ups and finance reports
• Process: Audience extension campaign booking, optimization and reporting, on domain campaign reporting development
• Technology: evaluation and implementation of new programmatic technologies, using the interface confidently, audience
building in DMP when it is necessary
• Partner management: keep good and professional relationship with existing partners and managing regular meetings
• Innovation: Creating a new way of inventory purchasing for IPM network and for other programmatic endeavors
maintenance, sales support, yield management
• Reporting: Daily programmatic revenue report, mid, - end campaign reports, PMP and audience extension follow ups and finance reports
• Process: Audience extension campaign booking, optimization and reporting, on domain campaign reporting development
• Technology: evaluation and implementation of new programmatic technologies, using the interface confidently, audience
building in DMP when it is necessary
• Partner management: keep good and professional relationship with existing partners and managing regular meetings
• Innovation: Creating a new way of inventory purchasing for IPM network and for other programmatic endeavors
Innovation, Management, Finance, Sales, Pmp, Technology, Network, It, Implementation, Support, Programmatic, Development, Campaign, Booking, DMP, Technology implementation
2014 - 2015
job
Senior Campaign Manager Net Communities
unknown.
Campaign management: Full responsibility for direct and programmatic campaign execution on Purch, Vox and other
publishers' inventory
• Reporting: Campaign and revenue reporting form AM360 and 3rd party systems
• Partner and inventory management: Inventory integration into Net Communities network and partner management
• Innovation and testing: Working on internal campaign booking and finance system with our developer, testing and implementing new ad formant, working on the new site development with the developer
• Finance cooperation: Reporting and analyzing revenue and potentials
• Technical responsibility: Full responsibility for AM360 setup, online campaigns, POLAR and tag management platform
publishers' inventory
• Reporting: Campaign and revenue reporting form AM360 and 3rd party systems
• Partner and inventory management: Inventory integration into Net Communities network and partner management
• Innovation and testing: Working on internal campaign booking and finance system with our developer, testing and implementing new ad formant, working on the new site development with the developer
• Finance cooperation: Reporting and analyzing revenue and potentials
• Technical responsibility: Full responsibility for AM360 setup, online campaigns, POLAR and tag management platform
Innovation, Management, Finance, Integration, Network, Net, Developer, Inventory management, Programmatic, Testing, Development, Online, Campaign, Booking, Manager, Platform
2012 - 2013
job
Campaign Manager / dedicated FB manager Adaptive Media (HU)
unknown.
• Being active member of the ad operations team
• Campaign management and troubleshooting
• New format testing and introducing to the market
• Publisher relationship management and cooperation in campaign execution
• Creating and circulating new company policies and ad specifications
• Managing junior ad ops team member on FB and other campaigns
• Campaign management and troubleshooting
• New format testing and introducing to the market
• Publisher relationship management and cooperation in campaign execution
• Creating and circulating new company policies and ad specifications
• Managing junior ad ops team member on FB and other campaigns
Operations, Management, Testing, Campaign, Manager
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