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Unlocking Data as Asset - Creating Data & Insights Driven Organisations - Data Strategy & Governance - Customer Analytics & Insights - High Performing Teams
Eszter Morvay
,
Richmond, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an accomplished senior leader with 20 years experience building and managing teams, systems and processes in the field of data, research and insights. I am a blue-sky thinker, not afraid to challenge the status quo and “we have always done things this way” mentality. I understand business challenges and desired outcomes, and my unique strength lies in my ability to bridge the gap between business and technology. I can visualize the interconnectedness of data, and I design holistic outcome-driven technical systems and correlating business processes.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Rest of Euro area
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2020
job
Head of Research & Insights
Reed Exhibitions - International Sales Group (ISG).
Leadership
• Established and led the International Data, Research & Insights department, increasing investment and budget responsibility from $200K in 2013 to $1M in 2019.
• Spearheaded the transformation of business into a data-driven organization, contributing to international sales revenues to rise from $150 million in 2013 to $260 million in 2019.
• Built centre of excellence for commercial analytics, supplying relevant and consistent data for 40 industries and 200+ sub-industries across 100+ countries globally.
• Became go-to expert in company-wide initiatives, regular speaker at senior leadership conferences and invited to present at RELX Technology Forum.
Digital innovation
• Revolutionized access to market, competitive, customer and business intelligence data to 4,000 employees globally by creating a single source of truth.
• Designed digital data visualisation tool, providing users instant data access, flexible data manipulation and unparalleled speed for data analytics, slashing processing time by 90%.
• Implemented data management platform and processes to manage the entire data journey from data acquisition through enrichment to sales campaign, improving speed and efficiency in data delivery.
Advisory
• Enhanced sales performance analysis by introducing benchmarking against competitors to identify gaps in performance to optimize sales.
• Advised sales and event leaders on international sales and marketing strategies, new business development plans and forecasts for 500 B2B events globally.
• Assessed international market opportunities to influence allocation of export development funds, doubling revenues from funded pavilions from $12M in 2018 to $24M in 2019.
• Impacted bottom line by supporting international sales potential analysis for dozens of new launches and acquisitions, including the second largest worth $200 million.
Data management and lead generation
• Initiated global lead generation program with sales funnel of up to 10K new leads a month, generating $19 million revenue, with over 60% new business, over 6 years.
• Pioneered identification and targeting of highest quality prospects, improving conversion rate by 50%.
• Implemented new data management protocol to optimize existing sales database and uncover dormant leads, delivering $3 million incremental revenue over 2 years.
• Improved sales effectiveness, by defining a global customer segmentation program of 400K companies based on a new standardized taxonomy of 4,000 products and services.
Team development and training
• Managed a multidisciplinary team of 20 people, including database specialists, research executives and data administrators.
• Set up a remote data team of 30 people in Manila, Philippines, to support sales acceleration, contributing to $5 million revenue globally in 2019, more than double the expectation.
• Championed the use of data, insights and analytics, creating sales training programs and conducting in-class and online workshops to a global audience.
• Established and led the International Data, Research & Insights department, increasing investment and budget responsibility from $200K in 2013 to $1M in 2019.
• Spearheaded the transformation of business into a data-driven organization, contributing to international sales revenues to rise from $150 million in 2013 to $260 million in 2019.
• Built centre of excellence for commercial analytics, supplying relevant and consistent data for 40 industries and 200+ sub-industries across 100+ countries globally.
• Became go-to expert in company-wide initiatives, regular speaker at senior leadership conferences and invited to present at RELX Technology Forum.
Digital innovation
• Revolutionized access to market, competitive, customer and business intelligence data to 4,000 employees globally by creating a single source of truth.
• Designed digital data visualisation tool, providing users instant data access, flexible data manipulation and unparalleled speed for data analytics, slashing processing time by 90%.
• Implemented data management platform and processes to manage the entire data journey from data acquisition through enrichment to sales campaign, improving speed and efficiency in data delivery.
Advisory
• Enhanced sales performance analysis by introducing benchmarking against competitors to identify gaps in performance to optimize sales.
• Advised sales and event leaders on international sales and marketing strategies, new business development plans and forecasts for 500 B2B events globally.
• Assessed international market opportunities to influence allocation of export development funds, doubling revenues from funded pavilions from $12M in 2018 to $24M in 2019.
• Impacted bottom line by supporting international sales potential analysis for dozens of new launches and acquisitions, including the second largest worth $200 million.
Data management and lead generation
• Initiated global lead generation program with sales funnel of up to 10K new leads a month, generating $19 million revenue, with over 60% new business, over 6 years.
• Pioneered identification and targeting of highest quality prospects, improving conversion rate by 50%.
• Implemented new data management protocol to optimize existing sales database and uncover dormant leads, delivering $3 million incremental revenue over 2 years.
• Improved sales effectiveness, by defining a global customer segmentation program of 400K companies based on a new standardized taxonomy of 4,000 products and services.
Team development and training
• Managed a multidisciplinary team of 20 people, including database specialists, research executives and data administrators.
• Set up a remote data team of 30 people in Manila, Philippines, to support sales acceleration, contributing to $5 million revenue globally in 2019, more than double the expectation.
• Championed the use of data, insights and analytics, creating sales training programs and conducting in-class and online workshops to a global audience.
Market research, Market Analysis, Quantitative research, Quantitative analysis, Qualitative research, Qualitative analysis, Competitive intelligence, Data Analysis, Data management, Data Visualisation, Excel, Strategic advice, Presentation of insights / data, Business development, Business strategy, Coaching, Mentoring, Team development, Leadership, Innovation, Training, Workshops, Presentation, Stakeholder Management
2012 - 2015
job
International Sales Research Manager
Reed Exhibitions - International Sales Group (ISG).
Market Analysis, Market research, Qualitative analysis, Qualitative research, Quantitative analysis, Quantitative research, Competitive intelligence, Presentation of insights / data, Strategic advice, Business development, Business strategy, Team development
2009 - 2012
job
Research Manager
International Data Corporation (IDC).
• Managed the syndicated EMEA PC and Tablet Tracker programs end to-end, publishing industry benchmark reports on a quarterly basis.
• Produced quantitative and qualitative research, market and competitive analysis, vendor strategies, go-to-market strategies, customer segmentation, product trends, pricing trends, channel trends and forecasting.
• Generated new revenue streams by developing add-on research products and launching surveys and new syndicated research programs to track and forecast emerging and disruptive technologies.
• Enriched breadth and depth of advisory services by expanding relationships to include country managers of the entire personal computing ecosystem.
• Streamlined research processes, reducing delivery time to customers by 12 hours and redefined research taxonomy and methodology.
• Acted as principal advisor EMEA-level senior management teams of 20 largest customers, running quarterly strategy sessions and workshops.
• Recognized subject matter expert and keynote speaker, TV appearances and frequently quoted in media.
• Produced quantitative and qualitative research, market and competitive analysis, vendor strategies, go-to-market strategies, customer segmentation, product trends, pricing trends, channel trends and forecasting.
• Generated new revenue streams by developing add-on research products and launching surveys and new syndicated research programs to track and forecast emerging and disruptive technologies.
• Enriched breadth and depth of advisory services by expanding relationships to include country managers of the entire personal computing ecosystem.
• Streamlined research processes, reducing delivery time to customers by 12 hours and redefined research taxonomy and methodology.
• Acted as principal advisor EMEA-level senior management teams of 20 largest customers, running quarterly strategy sessions and workshops.
• Recognized subject matter expert and keynote speaker, TV appearances and frequently quoted in media.
Market research, Market Analysis, Quantitative analysis, Quantitative research, Qualitative research, Qualitative analysis, Forecasting, Competitive intelligence, Surveys, Project Management, Team development, Presentation, Workshops, Stakeholder Management, Speaker, Go-to-market strategy, Data Analysis
2007 - 2008
job
Senior Research Analyst
International Data Corporation (IDC).
Market Analysis, Market research, Quantitative analysis, Quantitative research, Qualitative analysis, Qualitative research, Competitive intelligence, Forecasting, Presentation of insights / data, Stakeholder Management, Data Analysis
2005 - 2007
job
Research Analyst
International Data Corporation (IDC).
Market Analysis, Market research, Quantitative analysis, Quantitative research, Qualitative analysis, Qualitative research, Competitive intelligence, Presentation of insights / data, Forecasting, Data Analysis
2003 - 2005
job
Portfolio Analyst
Distrigas.
Optimized short-term (within-day and day-ahead) and long-term (monthly and yearly) gas demand and supply and
processed gas price arbitration scenarios.
processed gas price arbitration scenarios.
Analyst, Optimization, Excel
2000 - 2002
job
Marketing Assistant
Philips.
• Prepared quantitative and qualitative market research and analysis, competitive intelligence, benchmarking, product database, price modelling and forecasting of the European optical storage market.
• Increased transparency of pricing structure by formulating a new internal pricing tool with adjustable variables, allowing modelling of pricing dynamically.
• Increased transparency of pricing structure by formulating a new internal pricing tool with adjustable variables, allowing modelling of pricing dynamically.
Market Analysis, Competitive intelligence, Excel
My education
1998
-
2002
Oxford Brookes University - International Business School
Bachelors of Arts in Business Studies, Marketing
Bachelors of Arts in Business Studies, Marketing
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