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Senior
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0
jobs
Sandra Arellano
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
German
Fluently
English
Fluently
Spanish
Fluently
French
Fluently
Italian
Fluently
Dutch
Fluently
My experience
2019 - 2019
job
EMEA Marketing Campaign Manager (FTC)
Adobe.
• Led a team of four to build and successfully launch Adobe's first EMEA #Adobesummer student social media competition across paid social and 6 email touch points for UK, DE and FR. The goal of the campaign was to engage with Adobe's non-core student segment during the summer months in order to test impact on engagement and retention.
• Led and collaborated with Adobe's cross-functional teams (including PR, product, paid media, email and social) to create integrated marketing campaigns for Adobe's Creative Cloud Student products.
• Worked closely with Adobe's in-house media and analytics teams in order to track and measure campaign results against quarterly KPIs for all on-going and price-promo marketing campaigns.
• Led and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels.
• Led and collaborated with Adobe's cross-functional teams (including PR, product, paid media, email and social) to create integrated marketing campaigns for Adobe's Creative Cloud Student products.
• Worked closely with Adobe's in-house media and analytics teams in order to track and measure campaign results against quarterly KPIs for all on-going and price-promo marketing campaigns.
• Led and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels.
Marketing, Social Media, Cloud, Pr, Analytics, Test, Adobe, Retention, Campaign, Social, LED, Manager
2016 - 2018
job
Marketing Communications Manager
Group Business & Corporate Affairs.
• Designed and delivered creative content and strategic communications campaigns to promote BT's brand purpose across its 2020's Ambitions and employee engagement programs. Responsibilities included: script writing, creative agency management, promoting BT's CSR business objectives via email campaigns, updating BT's Plc website's content, and amplifying our communication agenda on social media channels.
• Managed and delivered BT's Dragons' Den efforts, encouraging employees to submit ideas for corporate funding. This program required video content creation and managing BT Dragons' Den event both in the UK and in India.
• Created a brand awareness and employee engagement campaigns geared at empowering people to help BT reach 5 million children by 2020 via BT's Tech Literacy program.
• Managed and delivered BT's Dragons' Den efforts, encouraging employees to submit ideas for corporate funding. This program required video content creation and managing BT Dragons' Den event both in the UK and in India.
• Created a brand awareness and employee engagement campaigns geared at empowering people to help BT reach 5 million children by 2020 via BT's Tech Literacy program.
Marketing, Social Media, Content creation, Writing, Video content, Video, Creative content, Employee Engagement, Management, Event, CSR, Website, Content, PLC, Social, Manager
2012 - 2016
freelance
Self-employed Marketing Consultant
DeMas Marketing Ltd.
Marketing
2015 - 2015
job
PAYG Marketing Campaign Manager
unknown.
• Designed campaigns to deliver agreed P&L objectives, including offer design, media selection, messaging, CTA and confirmation of required outcomes.
• Collaborating with the Planning Manager and Commercial Marketing team to confirm consistency of campaign activity with a customer contact strategy and a demand plan for PAYG.
• Analyzed campaign results and metrics to propose new campaign designs aimed at reducing churn and generating incremental revenue of PYAG customers.
• Collaborating with the Planning Manager and Commercial Marketing team to confirm consistency of campaign activity with a customer contact strategy and a demand plan for PAYG.
• Analyzed campaign results and metrics to propose new campaign designs aimed at reducing churn and generating incremental revenue of PYAG customers.
Marketing, Design, Campaign, Manager, Customer
2015 - 2015
job
Worldwide Trade Marketing & Communications Manager
Microsoft.
• Developed and delivered worldwide marketing initiatives that promoted Microsoft products and services to clients.
• Assessed and monitored the market and agency advertisers to evaluate the needs of the advertising landscape, and assisting worldwide sales teams in applying Microsoft Advertising offerings.
• Created communications, sales materials and program assets and delivering to regional trade marketing and sales teams as part of initiative project management.
• Assessed and monitored the market and agency advertisers to evaluate the needs of the advertising landscape, and assisting worldwide sales teams in applying Microsoft Advertising offerings.
• Created communications, sales materials and program assets and delivering to regional trade marketing and sales teams as part of initiative project management.
Marketing, Advertising, Project Management, Marketing and sales, Management, Sales, Manager
2015 - 2015
job
EMEA Partner Brand Manager on Nexus and Android
Google.
• Owned the launch process for new training and POS retail initiatives in Western Europe, working closely with local product marketing managers, retail operations and hardware sales teams to ensure that all co-branded marketing campaigns met Google brand guidelines.
• Worked with cross-functional and in-country marketing teams to meet Google brand guidelines for all co-branded EMEA partner marketing campaigns; oversaw the execution of marketing campaigns from adaption to creation of materials.
• Pitched and won brand partnership contracts for Google's Android Wear product proposition on Google Play for EMEA.
• Worked with cross-functional and in-country marketing teams to meet Google brand guidelines for all co-branded EMEA partner marketing campaigns; oversaw the execution of marketing campaigns from adaption to creation of materials.
• Pitched and won brand partnership contracts for Google's Android Wear product proposition on Google Play for EMEA.
Marketing, Android, Operations, Retail, Contracts, Training, Sales, Pos, Hardware, Google, Brand manager, Contracts, Manager
2013 - 2014
temp
Wifi Partner Marketing Manager (Rolling contract)
O2.
• Managed a £350k marketing budget and defined O2 Wi-Fi's venue marketing and communication strategy for over 80 different UK venue partners, across 10,000 O2 Wifi hot spots.
• Generated a 200% registration uplift and a 62% increase in O2 Wi-Fi usage by rolling out the £65k #Keepsyoucovered promotional and social media marketing campaign across multiple media channels within Canary Wharf's estate.
• Initiated long-lasting relationships with selected retail partners and pitched co-branded partner marketing campaigns, activities, and events aimed at increasing O2 Wi-Fi user registration and engagement.
• Created and sold-in cross-promotional partner marketing campaigns, activities, and events aimed at increasing O2 Wi-Fi user registration and engagement across different venue partners.
• Generated a 200% registration uplift and a 62% increase in O2 Wi-Fi usage by rolling out the £65k #Keepsyoucovered promotional and social media marketing campaign across multiple media channels within Canary Wharf's estate.
• Initiated long-lasting relationships with selected retail partners and pitched co-branded partner marketing campaigns, activities, and events aimed at increasing O2 Wi-Fi user registration and engagement.
• Created and sold-in cross-promotional partner marketing campaigns, activities, and events aimed at increasing O2 Wi-Fi user registration and engagement across different venue partners.
Marketing, Social Media, Social Media Marketing, Retail, Budget, WiFi, Campaign, Social, Manager
2012 - 2012
freelance
Freelance Senior Account Manager
DDB London.
• Led and managed the launch of ExxonMobil's Esso Fuel Finder App and digital campaign strategy across five different European markets and seven different languages.
• Managed the digital campaign of Esso Fuel Finder across three different digital channels: website redevelopment, mobile app development, and implementing a digital online media strategy.
• Managed the digital campaign of Esso Fuel Finder across three different digital channels: website redevelopment, mobile app development, and implementing a digital online media strategy.
Account Manager, App development, Website, Development, Online, Campaign, App, LED, Manager
2011 - 2012
freelance
UK FREELANCE ACCOUNT & BRAND MANAGEMENT
Exxon, BPA Park Mark®, Diageo, Cadbury and Kenco Millicano.
Brand management, Management
2012 - 2012
freelance
Freelance Business Development and Account Manager
Pulse Group.
• Established brand partnerships for BPA's Park Mark® Safer Parking Scheme via partner communications and marketing tools to create an added value proposition for Park Mark®.
• Successfully relaunched Bushmills(TM) Irish Whiskey website in line with Diageo's branding goals for 2012.
• Developed new brand guidelines for Diageo's Blossom Hill marketing efforts.
• Successfully relaunched Bushmills(TM) Irish Whiskey website in line with Diageo's branding goals for 2012.
• Developed new brand guidelines for Diageo's Blossom Hill marketing efforts.
Marketing, Business development, Branding, Account Manager, Website, Development, Manager
2011 - 2011
freelance
Freelance Senior Account Manager
Arc Worldwide (Leo Burnett).
• NPD launch of Kenco Millicano's integrated marketing efforts across different BTL and social media channels (i.e. retail POS, DM, Facebook, and promotional sponsorships).
• Overlooked and worked closely with Kraft client to create brand guidelines for Kenco Millicano's NPD launch.
• Created and implemented Cadbury's 'Pick 'n Mix' POS strategy and impulse units across cash and carry channels.
• Overlooked and worked closely with Kraft client to create brand guidelines for Kenco Millicano's NPD launch.
• Created and implemented Cadbury's 'Pick 'n Mix' POS strategy and impulse units across cash and carry channels.
Marketing, Social Media, Retail, Account Manager, Facebook, Npd, Pos, Social, Manager
My education
London School of Economics
Masters, Media & Communications
Masters, Media & Communications
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