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jobs
Freelance Account Director
Stef Fowler
,
London, United Kingdom
Experience
Skills
I'm offering
I’ve worked in advertising for over 10 years and have been freelance since 2014, initially as an AM, then SAM and now an AD. My experience is deliberately varied and I've managed ATL, TTL and BTL campaigns at agencies including Anomaly, VCCP and We Are Social for brands like BMW, Dr. Martens, Macmillan Cancer Support and Sainsbury's.
I love the variety of getting to work on lots of brands and experiencing life in different agencies. I've also freelanced in Sydney and managed holiday apartments in Barbados.
I'm available August 2022.
I love the variety of getting to work on lots of brands and experiencing life in different agencies. I've also freelanced in Sydney and managed holiday apartments in Barbados.
I'm available August 2022.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2021 - 2022
freelance
Freelance Account Director
Gravity Road.
Brand(s): Sainsbury’s, Foot Locker, Mastercard. Some of what I did:
● Looked after various projects as part of Sainsbury’s Christmas 2021 campaign across social and digital, from briefing, to creative development, filming and delivery.
● Managed BAU and influencer social content for Foot Locker EU.
● Created an announcement video for Mastercard’s sponsorship of two Esports teams.
● Looked after various projects as part of Sainsbury’s Christmas 2021 campaign across social and digital, from briefing, to creative development, filming and delivery.
● Managed BAU and influencer social content for Foot Locker EU.
● Created an announcement video for Mastercard’s sponsorship of two Esports teams.
Video, SoMe, Content, Sponsorship, Development, Campaign, Social, Account Director
2021 - 2021
freelance
Freelance Account Director
Anomaly.
Brand(s): Diageo (Captain Morgan). Some of what I did:
● Launched a new global brand platform, overseeing strategy, creative development, consumer research and production.
● Worked with Creative Equals on their Creative Comeback London programme - Diageo is a partner - which aims to bring female creatives back to work after career breaks.
● Launched a new global brand platform, overseeing strategy, creative development, consumer research and production.
● Worked with Creative Equals on their Creative Comeback London programme - Diageo is a partner - which aims to bring female creatives back to work after career breaks.
Research, SoMe, Development, Production, Account Director, Platform
2020 - 2021
freelance
Freelance Account Director
TBWA.
Brand(s): Nissan.
Some of what I did:
● TBWA are a ‘one stop shop’ for Nissan and I oversaw the full marketing process from quarterly planning sessions, to media strategy and buying, through to creative development and delivery for car launches, events and specialist campaigns like Motability and Fleet.
● Line managed 3 x Account Managers.
Some of what I did:
● TBWA are a ‘one stop shop’ for Nissan and I oversaw the full marketing process from quarterly planning sessions, to media strategy and buying, through to creative development and delivery for car launches, events and specialist campaigns like Motability and Fleet.
● Line managed 3 x Account Managers.
Marketing, SoMe, Planning
2019 - 2020
freelance
Freelance Account Director
TMS (The Marketing Store).
Brand(s): Warner Brothers, Heinz, Vue Cinemas, BoConcept.
Some of what I did:
• Global activation ideas to promote the new Tom & Jerry film for Warner Brothers.
• Managing retail campaigns and launching new products for Vue Cinemas.
• Developing the global brand positioning for luxury Danish furniture company BoConcept, as well as creating the retail experience in their new concept store in Japan.
Some of what I did:
• Global activation ideas to promote the new Tom & Jerry film for Warner Brothers.
• Managing retail campaigns and launching new products for Vue Cinemas.
• Developing the global brand positioning for luxury Danish furniture company BoConcept, as well as creating the retail experience in their new concept store in Japan.
Retail, SoMe, Movie, Vue
2019 - 2019
freelance
Freelance Account Director
CHE Proximity (Sydney).
Brand(s): IAG (Insurance Australia Group).
Some of what I did:
• Managed CRM campaigns for IAG's hero brand, NRMA across DM, eDM and social.
• Worked on award submissions for Cannes and Mumbrella.
• Brand guidelines for another of IAG's brands, Swann Motorcycle Insurance.
Some of what I did:
• Managed CRM campaigns for IAG's hero brand, NRMA across DM, eDM and social.
• Worked on award submissions for Cannes and Mumbrella.
• Brand guidelines for another of IAG's brands, Swann Motorcycle Insurance.
CRM, SoMe, Insurance, Social
2018 - 2018
freelance
Freelance Account Director
VCCP.
Brand(s): Macmillan Cancer Support, Saga.
Some of what I did:
• Insured that Macmillan's new brand identity (launched in their TVC), was flowed through all their channels.
• Supporting on rebrand of Saga Holidays across TVC, press, digital, social and brochures.
Some of what I did:
• Insured that Macmillan's new brand identity (launched in their TVC), was flowed through all their channels.
• Supporting on rebrand of Saga Holidays across TVC, press, digital, social and brochures.
SoMe, Brand identity, Support, Social
2017 - 2018
freelance
Freelance Account Director
FKC.
Brand(s): Superdrug, Liverpool Airport, Frankie & Benny's.
Some of what I did:
• TVC for Liverpool Airport from concept stage to delivery to Clearcast and the CAA.
• Brand campaign for Tunisia tourism.
• Rebrand for Frankie & Benny's across menus, POS, takeaway items and a training video.
• Black Friday digital campaign for Superdrug, overseeing the whole process from creative development, to build, through to optimisation and reporting.
Some of what I did:
• TVC for Liverpool Airport from concept stage to delivery to Clearcast and the CAA.
• Brand campaign for Tunisia tourism.
• Rebrand for Frankie & Benny's across menus, POS, takeaway items and a training video.
• Black Friday digital campaign for Superdrug, overseeing the whole process from creative development, to build, through to optimisation and reporting.
Video, Training, Optimization, SoMe, Pos, Development, Campaign, Clearcast
My education
2006
-
2009
University of London
Bachelors, Film Studies
Bachelors, Film Studies
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