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Senior
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jobs
Social Media Manager
Carla Tessio
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An energetic and creative social media manager, with more than 8 years experience developing and delivering social media strategies that increase connection and participation. Responsible for results-driven social-first campaigns with a passion for content and a keen eye for detail. Always up to date with emerging trends and new technologies, who breaths all things social.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - 2020
job
Senior Social Media Executive, UK and Ireland
Celebrity Cruises.
Celebrity Cruises is an exclusive cruise line, part of the Royal Caribbean International Group. Their stunning industry-leading
ships; Celebrity Edge and Celebrity Apex have hit headlines for revolutionising the travel industry for having created a next-
level, high-end cruising experience.
At Celebrity Cruises, I was responsible for developing and delivering 360 and social-first strategies across Facebook, Twitter and
Instagram. Constantly looking for new opportunities and technologies that can help in order to develop an engaging and impactful experience for the social communities that reflect the holiday experiences offered at Celebrity Cruises.
Key Responsibilities:
- Working alongside the Head of Brand and Content to define the social media strategy and content plans,
reviewing performance against social KPIs, identifying improvements and creating plans to increase reach and engagement through social channels.
- Acting as the first point of contact within the Celebrity Cruises business for all elements related to social media
and be the guardian and spokesperson for this channel in both the UK and Ireland.
- Defining and creating audiences for social campaign targeting. Setting, managing and optimising spend.
- Leading in the roll-out of new social campaigns and projects, ensuring that all executions are planned and integrated across all marketing channels.
- Working in partnership with the Head of PR & Social Media to grow and nurture the global influencer program
and develop the company's influencer strategy.
- Directing the social media agency and setting the plan for daily engaging content to support the social media
strategy.
- Working closely with our content creation teams to create new and innovative content that will support our
campaigns.
- Working closely cross-functionally with other global markets as well as the US team to develop and execute global campaigns and share best practice and thinking.
- Report regularly on plan delivery, project and channel performance.
ships; Celebrity Edge and Celebrity Apex have hit headlines for revolutionising the travel industry for having created a next-
level, high-end cruising experience.
At Celebrity Cruises, I was responsible for developing and delivering 360 and social-first strategies across Facebook, Twitter and
Instagram. Constantly looking for new opportunities and technologies that can help in order to develop an engaging and impactful experience for the social communities that reflect the holiday experiences offered at Celebrity Cruises.
Key Responsibilities:
- Working alongside the Head of Brand and Content to define the social media strategy and content plans,
reviewing performance against social KPIs, identifying improvements and creating plans to increase reach and engagement through social channels.
- Acting as the first point of contact within the Celebrity Cruises business for all elements related to social media
and be the guardian and spokesperson for this channel in both the UK and Ireland.
- Defining and creating audiences for social campaign targeting. Setting, managing and optimising spend.
- Leading in the roll-out of new social campaigns and projects, ensuring that all executions are planned and integrated across all marketing channels.
- Working in partnership with the Head of PR & Social Media to grow and nurture the global influencer program
and develop the company's influencer strategy.
- Directing the social media agency and setting the plan for daily engaging content to support the social media
strategy.
- Working closely with our content creation teams to create new and innovative content that will support our
campaigns.
- Working closely cross-functionally with other global markets as well as the US team to develop and execute global campaigns and share best practice and thinking.
- Report regularly on plan delivery, project and channel performance.
Marketing, Social Media, Content creation, Instagram, Facebook, Pr, Content, Twitter, Support, International, Campaign, Social
2013 - 2016
job
Digital Marketing Coordinator
TATEOSSIAN LONDON.
Tateossian is global a luxury jewellery house based in Fulham with stores in Conduit Street, Sloane Square and the City. Designs
are contemporary, fashion-forward and timeless attracting a huge fan base including some of the world's highest profile
celebrities, models, professionals, politicians and heads of state.
At Tateossian I owned all social media channels and the company's blog as well as managed all aspects of digital engagement
including CRM, developing the marketing strategy and social media and content plans from start to completion. I was
responsible for maintaining the brand's overall digital positioning as well as nurturing relationships with influencers and online
communities.
Key responsibilities:
- Growing the company's audiences on their social media channels (Facebook, Instagram, Twitter and Pinterest)
- Developing the marketing plan and strategy in collaboration with the ecommerce, PR and retail teams.
- Creating monthly and weekly social media and content plans in sync with the seasonal marketing calendars.
- Analysing and maximising the results of every campaign using different analytic tools.
- Working closely with the graphics team to develop new and exciting visual media to support the different campaigns.
- SEO Copywriting for all brand communications including product descriptions, newsletters, etc.
- Developing and maintaining lasting relations with industry influencers and customers to generate UGC.
- Researching trends in fashion and technology and identifying opportunities for the brand.
- Affiliate and marketplace marketing managing and monitoring; Lyst.com, fancy.com, menlook.com among others.
- Managing extremely tight budgets successfully prioritising accordingly.
are contemporary, fashion-forward and timeless attracting a huge fan base including some of the world's highest profile
celebrities, models, professionals, politicians and heads of state.
At Tateossian I owned all social media channels and the company's blog as well as managed all aspects of digital engagement
including CRM, developing the marketing strategy and social media and content plans from start to completion. I was
responsible for maintaining the brand's overall digital positioning as well as nurturing relationships with influencers and online
communities.
Key responsibilities:
- Growing the company's audiences on their social media channels (Facebook, Instagram, Twitter and Pinterest)
- Developing the marketing plan and strategy in collaboration with the ecommerce, PR and retail teams.
- Creating monthly and weekly social media and content plans in sync with the seasonal marketing calendars.
- Analysing and maximising the results of every campaign using different analytic tools.
- Working closely with the graphics team to develop new and exciting visual media to support the different campaigns.
- SEO Copywriting for all brand communications including product descriptions, newsletters, etc.
- Developing and maintaining lasting relations with industry influencers and customers to generate UGC.
- Researching trends in fashion and technology and identifying opportunities for the brand.
- Affiliate and marketplace marketing managing and monitoring; Lyst.com, fancy.com, menlook.com among others.
- Managing extremely tight budgets successfully prioritising accordingly.
Pr, Social, Campaign, Online, Coordinator, Monitoring, Pinterest, Affiliate, Support, Twitter, Blog, Content, Technology, Marketing, SoMe, Fashion, Facebook, Instagram, Retail, CRM, Ecommerce, MArketing Strategy, Seo, Copywriting, Social Media, Digital Marketing
2012 - 2013
freelance
Freelance Graphic/Print Designer
BEXIMTEX.
Called upon a passion for design; necessitating an eye for detail and strong project management skills while demonstrating the ability to quickly grasp new ideas and concepts while identifying innovative and creative solutions.
Design, Project Management, Print, Management, Detail
2011 - 2012
job
Events Assistant
ARTINGROUP.
Participated in the production of proposals for events; becoming recognised for experience in dealing with all aspects of PR,
event management, content writing, and proficiency in digital media, and online strategies.
event management, content writing, and proficiency in digital media, and online strategies.
Writing, Management, Pr, Event, Content, Online, Production
2011 - 2011
job
PR Assistant
AUSTIN.
Assisted the in-house team to deliver effective PR activities for Austin Reed, CC and Viyella; managed samples distribution to press, celebrities and stylists and supported and organised weekly press coverage.
Pr
2011 - 2011
job
Personal Assistant / Social Media Developer
OXYGEN MODELS.
Assisted the Head Booker with his agenda, including complex diary management and the ability to effectively balance often
conflicting priorities.
conflicting priorities.
Social Media, Personal assistant, Management, Developer, Social, Booker
2008 - 2010
job
Marketing Coordinator
MANUFACTURAS CEYLAN LTD.
Provided leadership, motivation and strategic direction to a multifaceted marketing team, conducive to service excellence;
developed and controlled campaign strategies using both traditional marketing tools and social media.
developed and controlled campaign strategies using both traditional marketing tools and social media.
Marketing, Social Media, Leadership, Service, Motivation, Coordinator, Direction, Campaign, Social
2008 - 2008
job
Work Placement
CRM strategy at Querocha.
conducted
research on competitors within the industry while brainstorming and developing ideas for future marketing stories.
• Wrote copy for advertising purposes at Forja ICC in Valencia, Spain (2007); collaborated with the Art Director to create
pieces that delivered the message successfully and assisted in the development of creative advertising strategies and campaigns.
research on competitors within the industry while brainstorming and developing ideas for future marketing stories.
• Wrote copy for advertising purposes at Forja ICC in Valencia, Spain (2007); collaborated with the Art Director to create
pieces that delivered the message successfully and assisted in the development of creative advertising strategies and campaigns.
Marketing, Advertising, Research, Art director, Brainstorming, Development
My education
2003
-
2008
UNIVERSIDAD CARDENAL HERRERA CEU
N/a, N/a
N/a, N/a
?
-
2011
LONDON COLLEGE OF FASHION
Bachelors, Advertising and Public Relations
Bachelors, Advertising and Public Relations
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