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Strong business strategist with experience in growth strategy, business development and product development
Mac Murray
,
Winnipeg, MB, Canada
Experience
Other titles
Skills
I'm offering
My name is Mac, i'm a consultant from Canada. I have 6 years of experience working within various technology companies in a variety of roles. I've managed as many as 35 people at one time. I have experience in marketing, digital transformation, business development and product development. I specialize in helping organizations grow.
I have a certificate in digital leadership and innovation, design thinking and product management.
I have a certificate in digital leadership and innovation, design thinking and product management.
Markets
United States
Canada
(Remote
only)
United Kingdom
(Remote
only)
France
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2020 - ?
freelance
Business Consultant
Tech Manitoba, Winnipeg.
Created a new program called "Tech Pulse" aimed at identifying technology
related barriers affecting Manitoba SME's
● Lead the market research initiatives in order to identify core areas of concern
for Manitoba SME's
● Developed partnerships with various Manitoba based associations in order to survey and receive feedback from their membership
● Lead direction on marketing and outreach strategies for this program.
● Compiled report and analyzed data in order to provide a comprehensive
overview of the technology related barriers Manitoba SME's are facing
related barriers affecting Manitoba SME's
● Lead the market research initiatives in order to identify core areas of concern
for Manitoba SME's
● Developed partnerships with various Manitoba based associations in order to survey and receive feedback from their membership
● Lead direction on marketing and outreach strategies for this program.
● Compiled report and analyzed data in order to provide a comprehensive
overview of the technology related barriers Manitoba SME's are facing
Marketing, Market research, Research, Technology, Direction
2019 - 2020
freelance
Business Development Consultant
Norima Consulting.
Created and managed two strategic partnerships with two different software
vendors
● Completed Business cases for new areas of business including workforce
development strategies, financial predictions, market research and competitive analysis
● Developed and executed our marketing strategy for Norima's new line of business.
● Managed relationships with 12 Account Executives to identify and capitalize on
new opportunities
● Managed relationships between Norima's C-Suite and Partner RVP's and AVP's.
● Guided customers on their integration strategies including, understand building
future proof models, allowing room for hyper specialization, creating an API led
connectivity model
● Aligned Business and technical units within our corporation
● Studied and implemented the Miller Heiman sales methodology
● Created a user-group for MuleSoft within Winnipeg, which included running
the events
● Managed related responses to RFQ's/RFP's
● Pitched clients on innovative digital solutions
● Interviewed and recruited technical talent as part of our workforce
development strategy.
vendors
● Completed Business cases for new areas of business including workforce
development strategies, financial predictions, market research and competitive analysis
● Developed and executed our marketing strategy for Norima's new line of business.
● Managed relationships with 12 Account Executives to identify and capitalize on
new opportunities
● Managed relationships between Norima's C-Suite and Partner RVP's and AVP's.
● Guided customers on their integration strategies including, understand building
future proof models, allowing room for hyper specialization, creating an API led
connectivity model
● Aligned Business and technical units within our corporation
● Studied and implemented the Miller Heiman sales methodology
● Created a user-group for MuleSoft within Winnipeg, which included running
the events
● Managed related responses to RFQ's/RFP's
● Pitched clients on innovative digital solutions
● Interviewed and recruited technical talent as part of our workforce
development strategy.
Marketing, Business development, MArketing Strategy, API, Market research, Research, C, Sales, Integration, RFP, Business cases, Development, Software, LED, Rfq, RFQ
2018 - 2019
job
Executive Director
Avenue 4 Group.
Led major growth initiatives with at least $10 million in potential annual
revenue
● Identified and evaluated new markets, potential investments and new
partnership opportunities in both North America and the United Kingdom
● Developed and negotiated new partnerships
● Developed collaborative go to market strategies while onboarding new
partners
● Spearheaded Vogo's growth and expansion into the United States. This
process took approximately 8 months
● During the process of identifying new markets for expansion, I identified
unions and associations as the most suitable markets for expansion
● Deciding which markets were most suitable for our expansion included
- identifying current bottlenecks for product execution
- completing an extensive competitive analysis to understand the current
landscape.
- Making sure our product development was able to align with the timelines
on our go to market strategy
● Well expanding into the union space for our Vogo product, I developed a
partnership with a key software vendor in the space which greatly influenced our
growth and success in that market
● I organized multiple trade shows for our product expansion
● Hiring and managing our market research team
● Hiring and managing new software developers to report underneath our
technical director
● Managing the creation of all sales collateral to be delivered to our new US sales
team
● Creating digital marketing strategies to be delivered within our US market
upon completion of market research initiatives
● Managed a team of 30+ employees
revenue
● Identified and evaluated new markets, potential investments and new
partnership opportunities in both North America and the United Kingdom
● Developed and negotiated new partnerships
● Developed collaborative go to market strategies while onboarding new
partners
● Spearheaded Vogo's growth and expansion into the United States. This
process took approximately 8 months
● During the process of identifying new markets for expansion, I identified
unions and associations as the most suitable markets for expansion
● Deciding which markets were most suitable for our expansion included
- identifying current bottlenecks for product execution
- completing an extensive competitive analysis to understand the current
landscape.
- Making sure our product development was able to align with the timelines
on our go to market strategy
● Well expanding into the union space for our Vogo product, I developed a
partnership with a key software vendor in the space which greatly influenced our
growth and success in that market
● I organized multiple trade shows for our product expansion
● Hiring and managing our market research team
● Hiring and managing new software developers to report underneath our
technical director
● Managing the creation of all sales collateral to be delivered to our new US sales
team
● Creating digital marketing strategies to be delivered within our US market
upon completion of market research initiatives
● Managed a team of 30+ employees
Marketing, Digital Marketing, Product development, Market research, Research, Onboarding, Sales, Growth, Development, Software, Go, LED
2018 - 2018
job
Forbes Business Development Council
unknown.
Forbes Business Development Council is an invitation-only organization for
senior-level sales and business development executives.
senior-level sales and business development executives.
Business development, Sales, Development
2016 - 2017
freelance
Consultant
Inbound Winnipeg, Winnipeg.
Managed all aspects of digital marketing campaigns including creative,
managing various contractors for design and copywriting
● Worked with clients primarily in the Insurance, Financial Management and Real Estate space
● Clients revenue ranged from 50,000 - 5,000,000 Annually
● Created hyper specific 1-1 digital marketing campaigns to align with a
particular client's business objectives
● Conducted market research to learn more about specific demographics and build
out various buyer personas
● Implemented digital analytics and heat mapping tools including Google
Analytics, Hotjar, Full Story, Google Tag manager and Facebook Audiences
● My job was to help clients better understand and communicate with their
customers through digital means
Bit Space Development, Winnipeg - Partner & Director of Business
Development
May 2015 - May 2016
● Helped support the growth of our enterprise from 2-20 over a 14 month
period
● Contributed to the product development of our construction safety and real
estate VR/AR products
● Held client meetings and pitched clients of innovative digital products and services
● Held board of directors meetings and created all of the associated
presentations
● Interviewed and hired for various marketing and development roles
● Worked with our team of mentors to better understand and align within our
marketplace
● Established a relationship with Samsung to promote their VR/AR products
● Managed our marketing and website development
● Strengthened and managed relationship with local colleges to create a
recruitment funnel for marketers and developers
● Managed our accounts receivables and Quickbooks entries
● Created strategic partnerships with organizations within the construction
safety space
managing various contractors for design and copywriting
● Worked with clients primarily in the Insurance, Financial Management and Real Estate space
● Clients revenue ranged from 50,000 - 5,000,000 Annually
● Created hyper specific 1-1 digital marketing campaigns to align with a
particular client's business objectives
● Conducted market research to learn more about specific demographics and build
out various buyer personas
● Implemented digital analytics and heat mapping tools including Google
Analytics, Hotjar, Full Story, Google Tag manager and Facebook Audiences
● My job was to help clients better understand and communicate with their
customers through digital means
Bit Space Development, Winnipeg - Partner & Director of Business
Development
May 2015 - May 2016
● Helped support the growth of our enterprise from 2-20 over a 14 month
period
● Contributed to the product development of our construction safety and real
estate VR/AR products
● Held client meetings and pitched clients of innovative digital products and services
● Held board of directors meetings and created all of the associated
presentations
● Interviewed and hired for various marketing and development roles
● Worked with our team of mentors to better understand and align within our
marketplace
● Established a relationship with Samsung to promote their VR/AR products
● Managed our marketing and website development
● Strengthened and managed relationship with local colleges to create a
recruitment funnel for marketers and developers
● Managed our accounts receivables and Quickbooks entries
● Created strategic partnerships with organizations within the construction
safety space
Analytics, Manager, Enterprise, Hotjar, Google, Development, Insurance, Support, Safety, Growth, Digital analytics, Website, Marketing, Recruitment, Management, Google tag manager, Facebook, Research, Market research, Product development, Design, Copywriting, Digital Marketing
2015 - 2016
job
President & Founder
Sumogo, Winnipeg.
Founded a startup in the hopes of creating an all in one UI for SME's and Large scale
enterprises to manage their Subscription billing and licensing all in one place in hopes of cutting unnecessary costs during the onboarding and offboarding process of employees.
● Developed a brand identity for our organization and product
● Secured two angel investors in the tech space
● Worked closely with North Forge Manitoba to get more involved with their
tech ecosystem
● Helped guide and develop the UI/UX of our minimum viable product
enterprises to manage their Subscription billing and licensing all in one place in hopes of cutting unnecessary costs during the onboarding and offboarding process of employees.
● Developed a brand identity for our organization and product
● Secured two angel investors in the tech space
● Worked closely with North Forge Manitoba to get more involved with their
tech ecosystem
● Helped guide and develop the UI/UX of our minimum viable product
UX, UI, Onboarding, Brand identity, Guide, Founder, President
2015 - 2015
job
Store Manager
Eph Apparel, Winnipeg.
Manager
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