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jobs
Marketing professional with 15 years multi-channel marketing experience
Sarah Thomson
,
Northowram, United Kingdom
Experience
Other titles
Skills
I'm offering
After 15 years as an experienced marketing & communications professional, I am now looking for a flexible opportunity to fit around my family commitments and one where I can add value with my transferable skills. I have delivered multi-channel marketing experiences – incorporating end-to-end campaign management, brand partnerships & 3rd party agency management – and have a proven track record of running engaging campaigns for leading global brands including Virgin Atlantic, McLaren, Tesco & Virgin Money. As a confident team player with strong communication skills, I’m adept at building successful working relationships to deliver projects on time and on budget.
Markets
United Kingdom
Industries
Language
English
Fluently
Available
My experience
2019 - 2021
job
Marketing Manager
AmaWaterways, Guildford, Surrey.
AmaWaterways is a luxury river cruise company that offers cruises in Europe, Southern Africa, Southeast Asia, and Egypt.
As part of the US-owned, award-winning river cruise company, I've been responsible for leading the development and delivery of the UK B2B marketing strategy, working proactively with my US counterparts and UK team to increase brand awareness amongst the UK Travel Trade and their customers. Implementing a multi-channel approach, I strive to deliver engaging marketing communications to educate and train travel professionals on the AmaWaterways brand and product, as well as drive brand efficacy through the past guest retention programme.
Achievements
• Successfully enhanced relationships with UK travel trade publications and increased brand awareness amongst the UK
Travel Trade resulting in winning Luxury River Line of the Year 2019 in three different trade awards.
• Launched the online travel professional training programme, AmaAcademy to the UK Travel Trade with fantastic take up.
As part of the US-owned, award-winning river cruise company, I've been responsible for leading the development and delivery of the UK B2B marketing strategy, working proactively with my US counterparts and UK team to increase brand awareness amongst the UK Travel Trade and their customers. Implementing a multi-channel approach, I strive to deliver engaging marketing communications to educate and train travel professionals on the AmaWaterways brand and product, as well as drive brand efficacy through the past guest retention programme.
Achievements
• Successfully enhanced relationships with UK travel trade publications and increased brand awareness amongst the UK
Travel Trade resulting in winning Luxury River Line of the Year 2019 in three different trade awards.
• Launched the online travel professional training programme, AmaAcademy to the UK Travel Trade with fantastic take up.
Marketing, MArketing Strategy, B2B, B2B Marketing, Training, Retention, Project Management, Social Media, Online marketing, Content marketing, Copywriting, Proofreading, Email marketing, Google analytics
2016 - 2019
job
CRM Marketing Executive
Virgin Atlantic Airways.
As part of the CRM team, I was accountable for helping shape and deliver the annual global CRM plan to drive customer engagement, advocacy, and revenue from members of the Virgin Atlantic loyalty programme, Flying Club, as well as direct bookers in order to achieve commercial targets. Working with analysts to gain insight into the revenue achieved through the loyalty programme initiatives, I managed and delivered effective targeted global marketing
campaigns through email, SMS, and online web content (AEM and Adobe Target) and tracked and presented campaign results and KPIs to the VAA Leadership Team for all owned channels.
Achievements
• Team Lead for the “Fly Economy" global product launch campaign (March 2018) delivering £0.49M in Click Revenue.
• Successfully delivered the "Win Back" campaign for the new VAA Credit Card (July 2018) partnering with Virgin Money.
• Fostered & managed internal & external stakeholders, as well as internal teams & agencies, to maximise campaign impact.
• Employee representative, supporting colleagues and acting as an internal information channel.
campaigns through email, SMS, and online web content (AEM and Adobe Target) and tracked and presented campaign results and KPIs to the VAA Leadership Team for all owned channels.
Achievements
• Team Lead for the “Fly Economy" global product launch campaign (March 2018) delivering £0.49M in Click Revenue.
• Successfully delivered the "Win Back" campaign for the new VAA Credit Card (July 2018) partnering with Virgin Money.
• Fostered & managed internal & external stakeholders, as well as internal teams & agencies, to maximise campaign impact.
• Employee representative, supporting colleagues and acting as an internal information channel.
Marketing, Web content, CRM, Leadership, Content, Adobe, Global Marketing, Online, Web, Campaign, Customer
2013 - 2016
job
B2B / Trade Marketing Executive
Virgin Atlantic Airways.
Working with multiple stakeholders across the VAA Sales and Revenue Management teams, I was responsible for managing and delivering effective multi-channel B2B marketing campaigns to the UK Leisure Trade, in line with business needs and often in conjunction with Global Tourist Boards. Using my extensive interpersonal skills, I effectively fostered relationships with, and managed third-party agencies, from brief to project fulfilment, interpreting and identify stakeholder needs to ensure the timely delivery of marketing assets and campaign collateral.
Achievements
• UK Marketing Lead: Leisure Trade, OTAs and International Tourist Boards.
• UK B2B Campaign Lead: ‘Ida’ Immersive Digital Experience (2015): Detroit Route Launch (2015); Atlanta Route
Launch (2014) in collaboration with International Tourist Boards.
• Content management lead for the the UK Trade agent website, ensuring brand consistency and relevant, engaging
content.
Achievements
• UK Marketing Lead: Leisure Trade, OTAs and International Tourist Boards.
• UK B2B Campaign Lead: ‘Ida’ Immersive Digital Experience (2015): Detroit Route Launch (2015); Atlanta Route
Launch (2014) in collaboration with International Tourist Boards.
• Content management lead for the the UK Trade agent website, ensuring brand consistency and relevant, engaging
content.
B2B Marketing, Online marketing, Communication, Newsletters, Copywriting, Proofreading, Digital communication, Project Management, Project coordination, Email marketing, Content marketing
2009 - 2013
job
Digital Marketing Executive
McLaren, Woking.
Part of the McLaren Racing company, I supported the delivery of the CRM strategy and the management of the Team McLaren membership programme, including annual member benefits and events at the McLaren Technology Centre in Woking. I assisted the Licencing Director in the development and sale of official team merchandise through the online McLaren Store and promoted sales through targeted web content, direct mail, and email, developing
structured content management procedures and workflows for the eCommerce platform.
Achievements
• Two internal promotions within 2 years.
• Project member for the upgrade and redesign of the McLaren B2C eCommerce website and fansite.
structured content management procedures and workflows for the eCommerce platform.
Achievements
• Two internal promotions within 2 years.
• Project member for the upgrade and redesign of the McLaren B2C eCommerce website and fansite.
Sales, Platform, Redesign, Web, Online, Development, Content, Website, Marketing, Management, Content Management, B2C, CRM, Ecommerce, Web content, Digital Marketing
2006 - 2009
job
Business Development Coordinator
Alpha Hospitals.
Privately owned hospital providing mental health care.
I supported the Business Development Director in achieving key business targets in the promotion of Alpha Hospitals
services whilst reporting market intelligence and fostering relationships with specialist outside agencies and NHS
professionals.
Achievements
• Brand management software champion, ensuring brand consistency and identity.
I supported the Business Development Director in achieving key business targets in the promotion of Alpha Hospitals
services whilst reporting market intelligence and fostering relationships with specialist outside agencies and NHS
professionals.
Achievements
• Brand management software champion, ensuring brand consistency and identity.
Business development, Brand management, Management, Coordinator, Health, Development, Software
My education
2002
-
2003
Leeds University Business School
Masters, Advertising and Marketing
Masters, Advertising and Marketing
1999
-
2002
University of Durham Stephenson College
Bachelors, European Studies
Bachelors, European Studies
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