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Journalist with B to C experience across a broad range of topics
Tara Breathnach
,
E17 6AE, United Kingdom
Experience
Other titles
Skills
I'm offering
Friendly, established writer and content editor / social media producer, currently at The Independent, and formerly at Immediate Media, one of the UK's leading publishing houses, for 5 years. Seven years' experience in B to C online publishing, the last 5 for MadeForMums - number one site for lifestyle/parenting product reviews. Skilled in optimising content for SEO. Experience in writing 10 of the best product /ecommerce pieces and investigative articles and commissioning/editing work from freelancers. Assisted with the MadeForMums triple-tested awards, testing parenting products and writing content around the winners to help users with their shopping choices. Excellent proficiency in content management systems (currently WordPress), and very comfortable building landing / article pages, including sourcing images and editing them in Photoshop. Able to look at Google Analytics to analyse the success of articles and advise on site optimisation. Equally happy working alone or as part of a team. Able to work to deadlines and with a quick turnaround where required. Key in building TOV for the site and helping the marketing and paid social teams to produce content in line with this. Trained incoming journalists in TOV and best practice and sub-edited all their work.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
WRITER
INDYBEST.
In this role, my key task is to write longform trending articles, to tight deadlines, based on seasonal and / or news
themes, to pull into one place the many reviews we have in parenting, home and garden, tech and more.
In just a few short weeks in the role I have picked up the TOV of the site and significantly built on my Photoshop expertise to create hero images for the pieces.
In my first week I assisted the team with producing Black Friday deals and received a bonus as sales on this piece were
up 300% on last year.
I check each piece with our SEO expert to ensure url, meta title, SEO description and headline are the best they can be
for search, and use GoogleTrends to inform the order shop and brand names appear in any SEO descriptions and headlines.
I already have a substantial portfolio of authored content here: https://www.independent.co.uk/author/tara-
breathnach
themes, to pull into one place the many reviews we have in parenting, home and garden, tech and more.
In just a few short weeks in the role I have picked up the TOV of the site and significantly built on my Photoshop expertise to create hero images for the pieces.
In my first week I assisted the team with producing Black Friday deals and received a bonus as sales on this piece were
up 300% on last year.
I check each piece with our SEO expert to ensure url, meta title, SEO description and headline are the best they can be
for search, and use GoogleTrends to inform the order shop and brand names appear in any SEO descriptions and headlines.
I already have a substantial portfolio of authored content here: https://www.independent.co.uk/author/tara-
breathnach
Seo, Sales, Content, Search, Bonus, UP
2015 - 2020
job
CONTENT EDITOR / SOCIAL MEDIA PRODUCER
IMMEDIATE MEDIA.
Working for the UK's fastest growing parenting website with 1 million page views per week, producing high volumes of online content with SEO in mind.
Play a key role in our Awards: testing products, looking at home testers' comments and pulling out content from
them.
Carry out investigative pieces on products that have made the headlines to see the truth or otherwise behind
often sensational media stories, in order to assure our audience: truthful and NOT sensational reporting at the core.
Write content such as interviews and celebrity and lifestyle news, longform and shortform pieces - building pages in a CMS (WordPress) with images, putting all other page furniture in place.
Share content on Facebook and Instagram in a way that will encourage people to visit the site, as well as to start
debate and build a close-knit community.
Write 10 of the best product reviews articles with affiliate links, also produce extensive briefs and commission where
required. Good e-commerce understanding required.
Commission and edit SEO native content for huge brands including Nurofen, Bonjela, Winalot and more. (This involves proposing content ideas based on SEO to present to the client based on our customer needs.)
Edit work by other writers, commission native (sponsored) articles to freelance writers, build relationships with experts to produce evergreen copy. Work with paid social media team to market these as effectively as possible.
Write in-depth reviews.
Produce scripts and present podcasts on parenting and lifestyle issues (most recently, a meditation podcast for children).
Understand audience, monitor breaking news, quickly respond to developments, produce posts and provide
content that appeal to the target audience. Update and increase website and social media traffic by reaching a
wider audience with new material.
Produce and send a weekly newsletter using Adestra software featuring seasonal and topical news and
information. Interview industry professionals and use online sources to research topics. Improve illustration in collaboration with marketing and design teams.
Optimise published pieces using SEO guidelines and manage the editorial calendar and ensure timely publication.
Generate new ideas around industry-related topics.
Manage and monitor Facebook community of around 62,000 members, produce Instagram content and share stories on Twitter. Create SEO content to work to ensure ranking on Google for key pieces. grips with who the users are.
See all published articles: https://www.madeformums.com/author/tara-breathnach/.
Play a key role in our Awards: testing products, looking at home testers' comments and pulling out content from
them.
Carry out investigative pieces on products that have made the headlines to see the truth or otherwise behind
often sensational media stories, in order to assure our audience: truthful and NOT sensational reporting at the core.
Write content such as interviews and celebrity and lifestyle news, longform and shortform pieces - building pages in a CMS (WordPress) with images, putting all other page furniture in place.
Share content on Facebook and Instagram in a way that will encourage people to visit the site, as well as to start
debate and build a close-knit community.
Write 10 of the best product reviews articles with affiliate links, also produce extensive briefs and commission where
required. Good e-commerce understanding required.
Commission and edit SEO native content for huge brands including Nurofen, Bonjela, Winalot and more. (This involves proposing content ideas based on SEO to present to the client based on our customer needs.)
Edit work by other writers, commission native (sponsored) articles to freelance writers, build relationships with experts to produce evergreen copy. Work with paid social media team to market these as effectively as possible.
Write in-depth reviews.
Produce scripts and present podcasts on parenting and lifestyle issues (most recently, a meditation podcast for children).
Understand audience, monitor breaking news, quickly respond to developments, produce posts and provide
content that appeal to the target audience. Update and increase website and social media traffic by reaching a
wider audience with new material.
Produce and send a weekly newsletter using Adestra software featuring seasonal and topical news and
information. Interview industry professionals and use online sources to research topics. Improve illustration in collaboration with marketing and design teams.
Optimise published pieces using SEO guidelines and manage the editorial calendar and ensure timely publication.
Generate new ideas around industry-related topics.
Manage and monitor Facebook community of around 62,000 members, produce Instagram content and share stories on Twitter. Create SEO content to work to ensure ranking on Google for key pieces. grips with who the users are.
See all published articles: https://www.madeformums.com/author/tara-breathnach/.
Podcast, Social, Native, Online, Google, Software, Testing, Community, Affiliate, Twitter, Content, Website, Producer, Marketing, Interview, E-commerce, Facebook, Instagram, Research, CMS, Seo, Illustration, Design, Wordpress, Social Media
2014 - 2015
job
WEB EDITOR
NETMUMS.
Worked for one of the UK's biggest parenting and lifestyle websites with 1.8 million users.
Produced and publish new content based on trending and topical stories on celebrity and lifestyle in a creative
way.
Collaborated with clients and in-house team members to generate new ideas for posts and content.
Oversaw layout of content and check for accuracy through proofreading and editing of both own and teams'
material.
Liaised with web designers, marketing executives and photographers to improve article presentation.
Acted as cover in absence of social media manager, mainly on Facebook, scheduled and posted content and responded to members' queries.
Comply with copyright and privacy regulations.
Monitor website's traffic to measure popularity and reported to Editor in Chief and Social Media Manager.
Created new static content for the site, including proofreading, linking up, and promoting, updating and improving existing site content.
Produced and publish new content based on trending and topical stories on celebrity and lifestyle in a creative
way.
Collaborated with clients and in-house team members to generate new ideas for posts and content.
Oversaw layout of content and check for accuracy through proofreading and editing of both own and teams'
material.
Liaised with web designers, marketing executives and photographers to improve article presentation.
Acted as cover in absence of social media manager, mainly on Facebook, scheduled and posted content and responded to members' queries.
Comply with copyright and privacy regulations.
Monitor website's traffic to measure popularity and reported to Editor in Chief and Social Media Manager.
Created new static content for the site, including proofreading, linking up, and promoting, updating and improving existing site content.
Marketing, Social Media, Layout, Websites, Facebook, Proofreading, Website, Content, Web, Social, Manager, UP
2011 - 2014
job
CONTENT EDITOR
BRITISH RED CROSS.
UK
Acted as central coordinator of around 120 content administrators, to ensure that essential information was made
available on the British Red Cross's staff and volunteer website, RedRoom.
Ensured content was in line with best online writing practice.
Liaised with internal stakeholders to ensure information was structured and written to meet the needs of this diverse and dedicated set of users.
Played a major role in helping engage people by ensuring relevant and up-to-date information is available and
ensured the big issues were communicated effectively.
Championed the embedding of the new site within the organisation and promote its use as a key channel for staff and volunteer engagement.
Managed workflow queue, approved all new documents and content including videos, audio posts and website
changes.
Acted as a community manager in our forums, responding to queries or referring them to relevant person for
response.
Collaborated with non-technical teams wishing to add site content.
Monitored trends in usage and files uploaded to the intranet to ensure site architecture best reflects users needed.
Acted as advisor and coordinator for internal communications projects with a wide variety of teams.
Oversaw set up and implementation of systems for regular review of all intranet sections, prioritising the most
frequently visited pages, using Google Analytics to inform decisions.
Provided regular training to new content administrators as well as supporting existing administrators in uploading and editing their sections of the site and produce resources to assist them in editing their sections of the site.
Used Google Analytics to produce regular site usage reports, identifying trends and site improvements for content.
Acted as central coordinator of around 120 content administrators, to ensure that essential information was made
available on the British Red Cross's staff and volunteer website, RedRoom.
Ensured content was in line with best online writing practice.
Liaised with internal stakeholders to ensure information was structured and written to meet the needs of this diverse and dedicated set of users.
Played a major role in helping engage people by ensuring relevant and up-to-date information is available and
ensured the big issues were communicated effectively.
Championed the embedding of the new site within the organisation and promote its use as a key channel for staff and volunteer engagement.
Managed workflow queue, approved all new documents and content including videos, audio posts and website
changes.
Acted as a community manager in our forums, responding to queries or referring them to relevant person for
response.
Collaborated with non-technical teams wishing to add site content.
Monitored trends in usage and files uploaded to the intranet to ensure site architecture best reflects users needed.
Acted as advisor and coordinator for internal communications projects with a wide variety of teams.
Oversaw set up and implementation of systems for regular review of all intranet sections, prioritising the most
frequently visited pages, using Google Analytics to inform decisions.
Provided regular training to new content administrators as well as supporting existing administrators in uploading and editing their sections of the site and produce resources to assist them in editing their sections of the site.
Used Google Analytics to produce regular site usage reports, identifying trends and site improvements for content.
Audio, UP, Manager, Organization, Online, Google, Community, Coordinator, Implementation, Google analytics, Content, Website, Workflow, Analytics, Architecture, Training, Writing
2010 - 2011
job
WEB EDITOR
HEALTH FOUNDATION.
Responsible for maintaining and managing website, added new content and ensured content was kept up to date.
Liaised with the Editorial Manager to ensure all content on website adhered to house brand and was consistent with offline editorial outputs.
Provided advice to programme teams on the suitability of different online solutions, including networks and
communities, to meet their project objectives and the users' needs.
Played a key support role in the website redevelopment project, taking on project tasks as requested.
Liaised with the Editorial Manager to ensure all content on website adhered to house brand and was consistent with offline editorial outputs.
Provided advice to programme teams on the suitability of different online solutions, including networks and
communities, to meet their project objectives and the users' needs.
Played a key support role in the website redevelopment project, taking on project tasks as requested.
Website, Content, Support, Online, Web, Manager, UP
2010 - 2010
job
INTERNAL COMMUNICATIONS EXECUTIVE
VISITBRITAIN.
Oversaw and updated the homepage of ViBE - VisitBritain's global internal website, and its central staff
communications tool, using CMS Tridion and carried out improvements to page as required.
Undertook interviews with staff wrote features and uploaded these to the homepage.
In collaboration with CEO, initiate new ways of communicating messages to staff through the internal website and other channel such as all-staff briefings and department meetings.
Prepared speeches and scripts for CEO and Directors for internal meetings and marketing.
communications tool, using CMS Tridion and carried out improvements to page as required.
Undertook interviews with staff wrote features and uploaded these to the homepage.
In collaboration with CEO, initiate new ways of communicating messages to staff through the internal website and other channel such as all-staff briefings and department meetings.
Prepared speeches and scripts for CEO and Directors for internal meetings and marketing.
Marketing, CMS, Website, Ceo
2009 - 2009
job
INTERNAL COMMUNICATIONS OFFICER
WATERAID.
Produce news stories for the newly launched global intranet homepage, and website - sourcing, writing, editing and uploading the stories using Content Management System SharePoint
Upload documents written by staff across the organisation and from external contributors, along with
photographs, manipulating where required, to various shared libraries for different departments on the intranet
Assist numerous departments in the organisation, producing/editing copy for the intranet and with building their
intranet workspaces, and generate ideas for new features and content for the internal website
Produce a weekly E-bulletin featuring staff news.
Upload documents written by staff across the organisation and from external contributors, along with
photographs, manipulating where required, to various shared libraries for different departments on the intranet
Assist numerous departments in the organisation, producing/editing copy for the intranet and with building their
intranet workspaces, and generate ideas for new features and content for the internal website
Produce a weekly E-bulletin featuring staff news.
Writing, Content Management, SharePoint, Management, Sourcing, Website, Content, Organization
2006 - 2008
job
INTERNAL COMMUNICATIONS REPORTER
BRITISH LIBRARY.
Upload news and features written by various curators for the intranet, external website and Reader
Communications screens, also interviewing curators and academics across the Library, sourcing and commissioning features and photography
Editing articles to ensure they adhere to a very strict house style
Generate and edit daily online news, designing intranet pages and putting live using CMS Contribute software
Liaise with colleagues across the Library to communicate key messages to staff via the intranet, being aware of confidential information and maintaining this confidentiality.
Edit Shelf Life, the monthly printed staff newsletter, liaising closely with designers and printers to keep to tight
deadlines.
Communications screens, also interviewing curators and academics across the Library, sourcing and commissioning features and photography
Editing articles to ensure they adhere to a very strict house style
Generate and edit daily online news, designing intranet pages and putting live using CMS Contribute software
Liaise with colleagues across the Library to communicate key messages to staff via the intranet, being aware of confidential information and maintaining this confidentiality.
Edit Shelf Life, the monthly printed staff newsletter, liaising closely with designers and printers to keep to tight
deadlines.
CMS, Photography, Sourcing, Website, Printers, Software, Online
My education
UNIVERSITY OF READING
Bachelors, Sociology
Bachelors, Sociology
James Allens Girlss School
Secondary, History of Art
Secondary, History of Art
James Allens Girls School
Secondary, 4 x A grades
Secondary, 4 x A grades
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