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jobs
Social Media Freelance
Sunny Sahota (MA)
,
Harrow, United Kingdom
Experience
Other titles
Skills
I'm offering
I am digital marketing specialist with over 10 years experience in the field. With an MA in Communications, I have worked and consulted for some of the biggest global brand that include The Football Association, Chelsea FC, Williams F1 and various luxury property and aesthetic companies in London.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2016 - ?
job
Marketing and Brand Director
LA BELLE MARKETING.
An independent agency that specialises; Brand Management, Digital Marketing, Content creation, Influencer
Marketing and Campaign Management in the luxury sector. Companies worked/working with include, The London
Grooming Company (USA, London, Russia and Europe), Gorgias Skincare, Greystar Properties (Canary Wharf, May- fair), The World Anti-Ageing Conference, Pietro Simone (Harrods), House of Life London.
Marketing and Campaign Management in the luxury sector. Companies worked/working with include, The London
Grooming Company (USA, London, Russia and Europe), Gorgias Skincare, Greystar Properties (Canary Wharf, May- fair), The World Anti-Ageing Conference, Pietro Simone (Harrods), House of Life London.
Marketing, Digital Marketing, Content creation, Brand management, Management, Content, Campaign, USA
2016 - 2016
temp
Contract Role
THE NEC GROUP.
Communications and PR Manager
I held the post of Communications and PR officer for a contract period until July 2015 at one of the biggest exhi-
bition group, The NEC. Within this contract position I led several campaigns with both the arenas and with the in-house ticketing body, The Ticket Factory. An example of a campaign I managed both from a PR and marketing
perspective was with The Ticket Factory's partnership with 'Twickets' the only ethical secondary ticketing body.
The campaign featured in both the national and international media (via my contacts and personal relationships with media). The campaign ran for 4 months and the outcome led to a government review on secondary ticket-
ing in May 2016. Within this post I was also the account manager for two of The BBC's biggest exhibitions, The
Good Food Show and Gardeners World Live.
I held the post of Communications and PR officer for a contract period until July 2015 at one of the biggest exhi-
bition group, The NEC. Within this contract position I led several campaigns with both the arenas and with the in-house ticketing body, The Ticket Factory. An example of a campaign I managed both from a PR and marketing
perspective was with The Ticket Factory's partnership with 'Twickets' the only ethical secondary ticketing body.
The campaign featured in both the national and international media (via my contacts and personal relationships with media). The campaign ran for 4 months and the outcome led to a government review on secondary ticket-
ing in May 2016. Within this post I was also the account manager for two of The BBC's biggest exhibitions, The
Good Food Show and Gardeners World Live.
Marketing, Account Manager, Pr, International, Campaign, LED, Manager
2014 - 2016
job
Marketing and Communications Executive
FORMULA ONE.
I was the Marketing and Communications Executive for Williams F1 Advanced Engineering based at the Williams
Formula One group HQ in Oxford. Williams Advanced Engineering are the commercial arm of Williams F1, that
commercialises the technologies from F1 into non F1 markets. Working closely with the Williams Martini Racing
marketing team I was responsible for the marketing and PR management of Williams Advanced Engineering
(WAE). WAE was launched in July 2014 by David Cameron in our Grove offices. My main duties as the sole mar-
keter of the new arm was to uphold and sustain reputation and public perception of both WAE and Williams F1 as
a whole whilst strategising avenues to increase commercial gains. I was also responsible to act as a Brand Ambas-
sador for Williams as a whole. I was also responsible for managing and analysing all the digital media platforms of Williams Advanced Engineering.
• Brand Management: I wrote and implemented the brands commercial plan for WAE that fed into the overall
Williams strategy. Today WAE have a clearer brand perception and defined markets in order to maximize our
commercial gains. Within the 2 years in post WAE grew to having 28 live projects within the Motorsport, Auto-
motive, Defence, Military, Life Sciences and Energy Sector. This was a 60% growth.
• Event Management at Formula E races, awards ceremonies and conferences. Management of events held at large global OEMs across Motorsport, Military, Sport, Aerospace, Defence and Renewable Energy
• Campaign Management included: Global Formula E racing series; James Bond Spectre Movie, where Williams
manufactured and made the 'baddy' car; Faradion, the world first sodium-ion bike, Brompton E-Bikes
• Digital Marketing Management: I was responsible for all the social media activity and campaign management of all the social media channels
• Business Development: Via my strong contacts within the sporting realm, I led the groups penetration into the Sports Science sector. This included generating leads within the sector and working with Senior Management
within this industry
• Media Management: Manage media events and write press releases. Develop communications strategies and programs, including project time-lines. Work with management to identify trends and developments that
might influence PR strategies. Establish long-range objectives and develop innovative strategies to help
achieve them. Media monitoring and research
• External PR agency management
• Work and build relationships with VIPs, key stakeholders, senior management and media
• Redesign, format and re-write the new marketing collateral alongside the Group Marketing Manager
• Crises management
Formula One group HQ in Oxford. Williams Advanced Engineering are the commercial arm of Williams F1, that
commercialises the technologies from F1 into non F1 markets. Working closely with the Williams Martini Racing
marketing team I was responsible for the marketing and PR management of Williams Advanced Engineering
(WAE). WAE was launched in July 2014 by David Cameron in our Grove offices. My main duties as the sole mar-
keter of the new arm was to uphold and sustain reputation and public perception of both WAE and Williams F1 as
a whole whilst strategising avenues to increase commercial gains. I was also responsible to act as a Brand Ambas-
sador for Williams as a whole. I was also responsible for managing and analysing all the digital media platforms of Williams Advanced Engineering.
• Brand Management: I wrote and implemented the brands commercial plan for WAE that fed into the overall
Williams strategy. Today WAE have a clearer brand perception and defined markets in order to maximize our
commercial gains. Within the 2 years in post WAE grew to having 28 live projects within the Motorsport, Auto-
motive, Defence, Military, Life Sciences and Energy Sector. This was a 60% growth.
• Event Management at Formula E races, awards ceremonies and conferences. Management of events held at large global OEMs across Motorsport, Military, Sport, Aerospace, Defence and Renewable Energy
• Campaign Management included: Global Formula E racing series; James Bond Spectre Movie, where Williams
manufactured and made the 'baddy' car; Faradion, the world first sodium-ion bike, Brompton E-Bikes
• Digital Marketing Management: I was responsible for all the social media activity and campaign management of all the social media channels
• Business Development: Via my strong contacts within the sporting realm, I led the groups penetration into the Sports Science sector. This included generating leads within the sector and working with Senior Management
within this industry
• Media Management: Manage media events and write press releases. Develop communications strategies and programs, including project time-lines. Work with management to identify trends and developments that
might influence PR strategies. Establish long-range objectives and develop innovative strategies to help
achieve them. Media monitoring and research
• External PR agency management
• Work and build relationships with VIPs, key stakeholders, senior management and media
• Redesign, format and re-write the new marketing collateral alongside the Group Marketing Manager
• Crises management
Engineering, Manager, LED, Energy, Social, Redesign, Energy, Campaign, Development, Science, Monitoring, Growth, Marketing, Sport, Marketing Management, Event, Pr, Management, Brand management, Research, Business development, Social Media, Digital Marketing
2012 - 2014
job
Brand and PR Manager
ENSOLARADO MARKETING.
I was the Marketing and PR Manager of Ensolarado Marketing, a sports and marketing consultancy that had a
client base that included of Chelsea Football Club, Liverpool Football Club, Sporting Equals (charity), Elite Wel-
fare Management and The Football Association
Fundamentally l was responsible to manage events and PR campaigns that reached both a local and global audi-
ence as well as brand management. Brands and campaigns that l worked on include: Chelsea Football Club
(Search for an Asian Star), Sporting Equals (Young Ambassadors campaign), Kick It Out (One Game One Communi- ty), Football Association (Football Needs & Get Into Football)
• Campaign management - Defined project and company visions, strategies and tactics. Researched, negotiated,
implemented and tracked advertising and public relations activities. Expanded product and company recogni-
tion in national press to support sales and marketing teams. Maintained cooperative relationships with repre-
sentatives of community, consumer, employees and public interest groups
• Management of marketing and communications budget
• Building and maintaining regular contact with journalists across all platforms including specialist press and bloggers and with communications peers in relevant external organisations to maximize the value of the rela-
tionships through positive coverage
• Write, edit, approve and distribute press materials. Building and developing relations across key media. Man-
age media enquiries and Identify and develop PR opportunities to achieve positive coverage
• Working with CEO's, Council Members and Key Stakeholders
• Event management and co-ordination
• Campaign management
• Recruiting and working with volunteers
• B2B and B2C marketing
• Digital communications Management that includes social media management.
• Assisting to recruit and work with Ambassadors that include of Steven Gerrard
client base that included of Chelsea Football Club, Liverpool Football Club, Sporting Equals (charity), Elite Wel-
fare Management and The Football Association
Fundamentally l was responsible to manage events and PR campaigns that reached both a local and global audi-
ence as well as brand management. Brands and campaigns that l worked on include: Chelsea Football Club
(Search for an Asian Star), Sporting Equals (Young Ambassadors campaign), Kick It Out (One Game One Communi- ty), Football Association (Football Needs & Get Into Football)
• Campaign management - Defined project and company visions, strategies and tactics. Researched, negotiated,
implemented and tracked advertising and public relations activities. Expanded product and company recogni-
tion in national press to support sales and marketing teams. Maintained cooperative relationships with repre-
sentatives of community, consumer, employees and public interest groups
• Management of marketing and communications budget
• Building and maintaining regular contact with journalists across all platforms including specialist press and bloggers and with communications peers in relevant external organisations to maximize the value of the rela-
tionships through positive coverage
• Write, edit, approve and distribute press materials. Building and developing relations across key media. Man-
age media enquiries and Identify and develop PR opportunities to achieve positive coverage
• Working with CEO's, Council Members and Key Stakeholders
• Event management and co-ordination
• Campaign management
• Recruiting and working with volunteers
• B2B and B2C marketing
• Digital communications Management that includes social media management.
• Assisting to recruit and work with Ambassadors that include of Steven Gerrard
Pr, Manager, Social, Search, Campaign, Community, Ceo, Support, It, Sales, Event, Marketing, Management, Brand management, B2c marketing, Social media management, B2C, Budget, B2B, Public relations, Advertising, Social Media
2006 - 2012
job
PR and Marketing Manager
BIRMINGHAM COUNTY FOOTBALL ASSOCIATION.
I was the lead PR and Marketing Manager at The Birmingham County Football Association (BCFA) for over 6 years.
The BCFA is the largest County Football Association that operates alongside the governing body of football, the Football Association.
My main responsibility was to raise the profile of The BCFA and to carry out the initiatives and campaigns of The
Football Association within the region. Campaigns that l worked on included: Get Into Football, Football Needs,
Respect, You Say We Act, One Game One community, CLIC Sargent and BCFA community campaigns, Grassroots
Football Show
• Create both visual and editorial content for a quarterly magazine that highlighted the work of the BCFA as well
as The Football Association and our partners as a whole. This was formatted to view both on-line and off-line
• Create and mediate press releases both locally and nationally
• Manage match day press activities
• Work with the sales team to generate income via on-line and off-line marketing channels. In total I managed
to increase advertising by 80% during my tenure
• Update and create news articles for the official BCFA website using CRM systems
• Responsible for all internal communications across a range of channels
• Create a fortnightly e-zine and regular e-shots working with the Business Development Manager
As part of the reorganization of the Football Association I was a part of a team that managed to help design the 'new' modernised County FA websites. This included ensuring that the new designs were user friendly, cre-
ative and met the brand guidelines of The FA as a whole
• Co-ordination and execution of all events. This included campaign launches, delivering workshops, match days
and exhibitions. An example of an event l worked on was with The Football Association President, HRH The
Duke Of Cambridge
• As the governing body of football within the region, I was responsible to offer event management support and advice to clubs, charity bodies and associates under our umbrella
• Monitoring campaigns and brand presence of Association
• Digital Media Campaign Management
• Work with CEOs, council members, education establishments, key stakeholders, sponsors and the public
• Recruiting charity partners annually and helping with fundraising alongside the BCFA
• In 2011, I was invited to join the MARCOMMS group at The Football Association, where I played a pivotal role in helping guide, offer ideas and strategies on national campaigns that The Football Association were carrying
out. I.e., I worked on the innovative Football Needs campaign that was part of The National Game Strategy. A
£200 million investment programme into grassroots football. The campaign was both a print and visual cam-
paign that I played a pivotal role within that featured on over 220 cinemas. The objective of the campaign was
to inspire everyone to get into football. A successful campaign that led to over 50,000 new referees and coaches to be appointed
The BCFA is the largest County Football Association that operates alongside the governing body of football, the Football Association.
My main responsibility was to raise the profile of The BCFA and to carry out the initiatives and campaigns of The
Football Association within the region. Campaigns that l worked on included: Get Into Football, Football Needs,
Respect, You Say We Act, One Game One community, CLIC Sargent and BCFA community campaigns, Grassroots
Football Show
• Create both visual and editorial content for a quarterly magazine that highlighted the work of the BCFA as well
as The Football Association and our partners as a whole. This was formatted to view both on-line and off-line
• Create and mediate press releases both locally and nationally
• Manage match day press activities
• Work with the sales team to generate income via on-line and off-line marketing channels. In total I managed
to increase advertising by 80% during my tenure
• Update and create news articles for the official BCFA website using CRM systems
• Responsible for all internal communications across a range of channels
• Create a fortnightly e-zine and regular e-shots working with the Business Development Manager
As part of the reorganization of the Football Association I was a part of a team that managed to help design the 'new' modernised County FA websites. This included ensuring that the new designs were user friendly, cre-
ative and met the brand guidelines of The FA as a whole
• Co-ordination and execution of all events. This included campaign launches, delivering workshops, match days
and exhibitions. An example of an event l worked on was with The Football Association President, HRH The
Duke Of Cambridge
• As the governing body of football within the region, I was responsible to offer event management support and advice to clubs, charity bodies and associates under our umbrella
• Monitoring campaigns and brand presence of Association
• Digital Media Campaign Management
• Work with CEOs, council members, education establishments, key stakeholders, sponsors and the public
• Recruiting charity partners annually and helping with fundraising alongside the BCFA
• In 2011, I was invited to join the MARCOMMS group at The Football Association, where I played a pivotal role in helping guide, offer ideas and strategies on national campaigns that The Football Association were carrying
out. I.e., I worked on the innovative Football Needs campaign that was part of The National Game Strategy. A
£200 million investment programme into grassroots football. The campaign was both a print and visual cam-
paign that I played a pivotal role within that featured on over 220 cinemas. The objective of the campaign was
to inspire everyone to get into football. A successful campaign that led to over 50,000 new referees and coaches to be appointed
Website, President, Manager, LED, Guide, Campaign, Development, Community, Monitoring, Support, Workshops, Content, Marketing, Sales, Event, Pr, Management, Print, Fundraising, Websites, CRM, Advertising, Business development, Design
2004 - 2004
internship
Marketing/Communications Assistant
WARNER BROTHERS RECORDS.
(Internship)
I assisted two Marketing Executives within the International Marketing Department at Warner Music in Los Ange-
les, USA. The internship was the first the division held for a UK student. The internship was an exceptional expe-
rience that helped me grow as a marketer in the arms of a global brand.
• Assisting on International PR and Marketing campaign creation and execution. This includes writing engaging
copies wit attention grabbing headlines for print and web use. Assisted with the integration of public relations
campaigns across multiple media. Prepared, edited and reviewed internal employee communications.
• Clients that I worked with included of; Big & Rich, Green Day and Michael Bubble
• Diary Management and general administration
I assisted two Marketing Executives within the International Marketing Department at Warner Music in Los Ange-
les, USA. The internship was the first the division held for a UK student. The internship was an exceptional expe-
rience that helped me grow as a marketer in the arms of a global brand.
• Assisting on International PR and Marketing campaign creation and execution. This includes writing engaging
copies wit attention grabbing headlines for print and web use. Assisted with the integration of public relations
campaigns across multiple media. Prepared, edited and reviewed internal employee communications.
• Clients that I worked with included of; Big & Rich, Green Day and Michael Bubble
• Diary Management and general administration
Marketing, Public relations, Writing, Administration, Print, Management, Pr, Integration, Music, International, Web, Campaign, USA, International pr, ME, Internship
2002 - 2004
job
Administrator
STAFFORDSHIRE COUNTY COUNCIL.
My core responsibility was to provide support to my fellow colleagues, as Administrator at Staffordshire County
Council
Council
Support, Administrator
My education
2003
-
2005
COVENTRY UNIVERSITY
Masters, Communications Culture and Media
Masters, Communications Culture and Media
1999
-
2002
COVENTRY UNIVERSITY
Bachelors, Communication Culture and Media
Bachelors, Communication Culture and Media
1997
-
1999
WALTON HIGH SCHOOL A LEVELs A C
Secondary, Art and Design
Secondary, Art and Design
1992
-
1997
WALTON HIGH SCHOOL
Secondary, G.N.V.Q Business Studies (Minor in Communications)
Secondary, G.N.V.Q Business Studies (Minor in Communications)
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