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Digital marketer in financial services
Mark Churchill
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital marketer in investment and personal finance. Strongest suits are PPC and analytics.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Available
My experience
2016 - ?
job
Digital Marketing Manager
Wealth Club Ltd.
United Kingdom
Promoting tax-efficient investments to high net worth and sophisticated
investors in the UK, through digital channels including search, social and inbound.
Wealth Club provides information on opportunities such as Venture Capital
Trusts (VCT) and Enterprise Investment Schemes (EIS and SEIS) that help
support the growth of UK business, from seed-stage innovators to high growth
companies.
In January 2018 Wealth Club acquired Clubfinance Ltd.
Promoting tax-efficient investments to high net worth and sophisticated
investors in the UK, through digital channels including search, social and inbound.
Wealth Club provides information on opportunities such as Venture Capital
Trusts (VCT) and Enterprise Investment Schemes (EIS and SEIS) that help
support the growth of UK business, from seed-stage innovators to high growth
companies.
In January 2018 Wealth Club acquired Clubfinance Ltd.
Marketing, Digital Marketing, Growth, Net, Support, Search, Enterprise, Social, Manager
2013 - 2016
job
Paid Channels Manager
Momentum Financial Technology Ltd.
United Kingdom
Leading digital traffic acquisition & analytics in biddable channels (PPC, social ads, content marketing paid distribution) for Blue Speck Financial, which was
acquired by Momentum (MMI Holdings) and split into two brands: YourWealth and Moneyhub Enterprise.
Leading digital traffic acquisition & analytics in biddable channels (PPC, social ads, content marketing paid distribution) for Blue Speck Financial, which was
acquired by Momentum (MMI Holdings) and split into two brands: YourWealth and Moneyhub Enterprise.
Marketing, Content marketing, PPC, ADS, Analytics, Content, Enterprise, Social, Manager
2011 - 2013
job
PPC Marketing Manager
Hargreaves Lansdown plc.
Hargreaves Lansdown is the leading execution-only investment platform in the UK. I joined to run paid search, and took the lead on digital analytics until we
appointed a senior analytics manager in summer 2012. I also introduced paid
content marketing campaigns and display retargeting.
Some highlights:
• At a time of stock market uncertainty, helped company grow investor base
through goal-oriented paid search strategy in Google AdWords and Bing Ads
• Introduced paid channels to HL's content marketing (Outbrain, Taboola)
• Introduced third party customer feedback to HL, enabling Seller Extensions in AdWords. HL is now a Feefo Gold Trusted Merchant
• Took the lead on Google Analytics, replacing the role of an external
consultant. Was a key member of in-house team that designed the Adobe
Analytics implementation
• Launched display retargeting via Google Display Network
appointed a senior analytics manager in summer 2012. I also introduced paid
content marketing campaigns and display retargeting.
Some highlights:
• At a time of stock market uncertainty, helped company grow investor base
through goal-oriented paid search strategy in Google AdWords and Bing Ads
• Introduced paid channels to HL's content marketing (Outbrain, Taboola)
• Introduced third party customer feedback to HL, enabling Seller Extensions in AdWords. HL is now a Feefo Gold Trusted Merchant
• Took the lead on Google Analytics, replacing the role of an external
consultant. Was a key member of in-house team that designed the Adobe
Analytics implementation
• Launched display retargeting via Google Display Network
Content, Manager, Search, Google, Google retargeting, Adobe, Implementation, Network, Digital analytics, Bing ads, Marketing, Google Display, Analytics, ADS, SoMe, Adwords, PPC, Google adwords, Google analytics, Content marketing
2009 - 2011
freelance
Freelance copywriter
Instinctive Copy.
United Kingdom
Digital copywriter: Snappy web copy, ads and promo material for a diverse
range of businesses, from design and fashion to IT and industrial technology.
Clients included Drinkaware, University of Bradford, SACO Apartments,
AudioGO, Baines & Ernst, Chorus IT and HAG Shutters & Grilles. Contributed
copy to the MyDrinkaware app which was listed in The Independent's 'Best Of
The Web' in June 2011.
Content writer: Articles, email newsletter, search-optimised product pages and blog posts for time-pressed business owners.
PPC manager: Google AdWords and Bing Ads PPC campaigns for businesses
wanting search advertising at controlled ROI.
Digital copywriter: Snappy web copy, ads and promo material for a diverse
range of businesses, from design and fashion to IT and industrial technology.
Clients included Drinkaware, University of Bradford, SACO Apartments,
AudioGO, Baines & Ernst, Chorus IT and HAG Shutters & Grilles. Contributed
copy to the MyDrinkaware app which was listed in The Independent's 'Best Of
The Web' in June 2011.
Content writer: Articles, email newsletter, search-optimised product pages and blog posts for time-pressed business owners.
PPC manager: Google AdWords and Bing Ads PPC campaigns for businesses
wanting search advertising at controlled ROI.
Technology, Manager, Search, App, Web, Google, It, Blog, Bing ads, Content, Design, ADS, Fashion, Adwords, PPC, ROI, Copywriter, Google adwords, Advertising
2004 - 2008
job
PPC and Search Marketing Analyst
Add Momentum Ltd.
Started my digital marketing career as a search marketing analyst. We
used Clicktracks (server logfile analytics) at first, and later adopted Google
Analytics. I took on responsibility for managing the PPC accounts and grew the profitability of the PPC channel using Google AdWords and Overture
(later Yahoo and Bing Ads) campaigns to promote in-house lead generation
websites. The skills I developed in this first role included ad optimisation,
landing page optimisation and presenting insights from web analytics. My role
broadened further to include writing landing page and email copy for higher
conversion rates.
used Clicktracks (server logfile analytics) at first, and later adopted Google
Analytics. I took on responsibility for managing the PPC accounts and grew the profitability of the PPC channel using Google AdWords and Overture
(later Yahoo and Bing Ads) campaigns to promote in-house lead generation
websites. The skills I developed in this first role included ad optimisation,
landing page optimisation and presenting insights from web analytics. My role
broadened further to include writing landing page and email copy for higher
conversion rates.
Analytics, Search, Server, Web, Google, Analyst, Presenting, Bing ads, Search marketing, Marketing, ADS, Optimization, Adwords, PPC, Websites, Writing, Google adwords, Digital Marketing
My education
University of Leeds
Bachelors, European Studies
Bachelors, European Studies
Pates Grammar School
Secondary, English
Secondary, English
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