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International Commercial Director and Business Development
Francesca Ussia
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
Over 10 years of experience in sales & business development. Specialized in setting up sales strategies for new business lines, reaching out new clients and developing long terms relationship, creating and managing pipelines, field of expertise: consultative sales for oil & gas analytics tools, exhibitions and conferences sales for mining and metals, construction and interior design, fashion, exhibitions. Managing mainly Governments and key clients sponsorship.
what I am very good at? First approach and face to face meeting. Negotiating bespoke offering, CRM, capturing quickly client needs.
what I am very good at? First approach and face to face meeting. Negotiating bespoke offering, CRM, capturing quickly client needs.
Markets
United Kingdom
Industries
Language
English
Fluently
Italian
Fluently
Ready for
Larger project
Available
My experience
2019 - ?
job
Director of Business Development; EMEA, Africa
BEACON EVENTS.
My role as Director of Business Development is to plan and generate revenue from international participations of Governments and mining service providers companies interested in sponsoring/ attending and partnering with Beacon
Mining Conferences.
• Responsible for developing sponsorship participation to the main mining conferences IMARC and Mines and Money London as Sponsor or Partner from the specific industry: Government, Financial service provider,
Legal, Consultant and Broker.
• Dealing with Ministers and Government officials involved in the mining promotion project.
• Engaging with main country Associations for partnerships on events.
• Elaborate bespoke sponsorship solutions for tier 1 clients according to customer needs and conference scope
• Collaborating with the conference producers in placing though leadership speakers equally distributed
• Managing the entire sales process from first engagement contact to event and post event admin
• Attend competitor show across America, Australia and Africa
• Creating sponsorship packages and ad-hoc documents for each client category.
• Reinforced the usage of technology for customer data management facilitating sale process and pipeline
forecasting.
Mining Conferences.
• Responsible for developing sponsorship participation to the main mining conferences IMARC and Mines and Money London as Sponsor or Partner from the specific industry: Government, Financial service provider,
Legal, Consultant and Broker.
• Dealing with Ministers and Government officials involved in the mining promotion project.
• Engaging with main country Associations for partnerships on events.
• Elaborate bespoke sponsorship solutions for tier 1 clients according to customer needs and conference scope
• Collaborating with the conference producers in placing though leadership speakers equally distributed
• Managing the entire sales process from first engagement contact to event and post event admin
• Attend competitor show across America, Australia and Africa
• Creating sponsorship packages and ad-hoc documents for each client category.
• Reinforced the usage of technology for customer data management facilitating sale process and pipeline
forecasting.
Business development, Forecasting, Data management, Leadership, Management, Event, Sales, Service, Technology, Development, Sponsorship, International, Beacon
2017 - 2018
job
Strategic Key Account Manager - International Sales
ITE GROUP Plc.
My role as a Strategic Key Account is to unlock the international participations across the fashion event portfolio
• Responsible for developing the international sales, establishing the International sales process for the fashion
event portfolio across global markets including Europe, Pakistan and Taiwan.
• Build and enhance key relationships with strategic partners to unlock country pavilion participations and to enable
the commercial targets to be reached.
• Independently managing the whole sales process from prospecting to client acquisition within the assigned
markets.
• Compile sales presentations for face to face meetings and follow up engagements.
• Attend competitor shows across Europe and other target countries
• Report in-depth market research, key findings and business development in board meetings.
• Liaise with marketing operation departments to ensure that customer needs and findings are incorporated in the offering package.
International Senior Sales Manager - India
Leading organizer of trade exhibitions in emerging markets. The company runs over 250 events across a wide range of industry sectors. I work as part of the International Sales division for the building & construction and luxury Interior
event portfolio. My role is strategically focused on expanding the International presence at the Indian exhibitions.
• Develop strategic sales initiatives to meet the international client standards.
• Lead face to face meetings with key accounts and prospects; lead meetings and support sales team during the negotiation process.
• Responsible for developing the international sales, establishing the International sales process for the fashion
event portfolio across global markets including Europe, Pakistan and Taiwan.
• Build and enhance key relationships with strategic partners to unlock country pavilion participations and to enable
the commercial targets to be reached.
• Independently managing the whole sales process from prospecting to client acquisition within the assigned
markets.
• Compile sales presentations for face to face meetings and follow up engagements.
• Attend competitor shows across Europe and other target countries
• Report in-depth market research, key findings and business development in board meetings.
• Liaise with marketing operation departments to ensure that customer needs and findings are incorporated in the offering package.
International Senior Sales Manager - India
Leading organizer of trade exhibitions in emerging markets. The company runs over 250 events across a wide range of industry sectors. I work as part of the International Sales division for the building & construction and luxury Interior
event portfolio. My role is strategically focused on expanding the International presence at the Indian exhibitions.
• Develop strategic sales initiatives to meet the international client standards.
• Lead face to face meetings with key accounts and prospects; lead meetings and support sales team during the negotiation process.
Marketing, Business development, Market research, Research, Account Manager, Fashion, Event, Sales, Support, Development, Interior, International, Manager, UP
2015 - 2016
job
Client Development Manager
MCKINSEY & COMPANY, ENERGY INSIGHTS.
Oil & Gas analytic solutions
Energy insights is the oil & gas analytic department at McKinsey & Company that provides distinctive analysis,
insights, and support to energy players during the decision-making process.
• Lead the client development department, bringing in new clients across the oil and gas sectors, finance and private equity.
• Work extensively with analytics consultants to ensure the products and services offered to clients meet their
requirements and allow to generate annual new business targets.
• Act as a liaison between Energy Insights and its clients to ensure a comprehensive client relationship coverage
(set-up and follow up meeting, distribute marketing collaterals and collect feedbacks, coordinate timely responses to client inquiries).
• Participate in the planning and business development strategy for specific prospects.
• Represent Energy Insights at conferences to expand brand recognition and promote business development
activities.
Energy insights is the oil & gas analytic department at McKinsey & Company that provides distinctive analysis,
insights, and support to energy players during the decision-making process.
• Lead the client development department, bringing in new clients across the oil and gas sectors, finance and private equity.
• Work extensively with analytics consultants to ensure the products and services offered to clients meet their
requirements and allow to generate annual new business targets.
• Act as a liaison between Energy Insights and its clients to ensure a comprehensive client relationship coverage
(set-up and follow up meeting, distribute marketing collaterals and collect feedbacks, coordinate timely responses to client inquiries).
• Participate in the planning and business development strategy for specific prospects.
• Represent Energy Insights at conferences to expand brand recognition and promote business development
activities.
Marketing, Business development, Finance, Analytics, Support, Development, Energy, Oil and Gas, Energy, Manager, UP
2010 - 2012
job
Sales and Sponsorship Executive UK
SINGLE MARKET EVENTS LONDON.
based exhibitions organizer focused on hospitality and travel industry.
Sales, Sponsorship
2009 - 2010
internship
Internship in Project Management
TRAVELTURA, Kent.
Project Management, Management, Internship
2009 - 2009
internship
Internship in communication and customer care at URP
SAN PAOLO HOSPITAL.
Internship
2008 - 2009
internship
Internship in Medical Conference Management Conference
DOLPHIN ORGANISATION.
organizer specialized in small- medium size business
events and conferences within the Healthcare sector.
events and conferences within the Healthcare sector.
Management, Internship
My education
2007
-
2010
UNIVERSITÀ DI LINGUE E COMUNICAZIONE
Masters, Marketing Management
Masters, Marketing Management
2004
-
2007
UNIVERSITÀ COMMERCIALE
Bachelors, Economics and Management of Innovation and Technology
Bachelors, Economics and Management of Innovation and Technology
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