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jobs
Strong marketing background specialised in international expansion
Laura Schwalberg
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hi there, I am a digital marketing expert with extensive experience developing global coverage for top international brands such as LinkedIn, Expedia and Taboola. I have deep knowledge of:
- Multi-canal acquisition strategy
- Customer funnel and user experience optimisation
- Marketing localization
- Market research
I also launched a translation service specialised in digital marketing. Contact me for more details.
Tools: Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, Taboola Ads, Outbrain Ads, LinkedIn Ads, Unbounce, WordPress, MailChimp, Intercom,
Languages: French and English
- Multi-canal acquisition strategy
- Customer funnel and user experience optimisation
- Marketing localization
- Market research
I also launched a translation service specialised in digital marketing. Contact me for more details.
Tools: Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, Taboola Ads, Outbrain Ads, LinkedIn Ads, Unbounce, WordPress, MailChimp, Intercom,
Languages: French and English
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
job
CEO & Co-founder
Lokali.
United Kingdom
Lokali helps online businesses successfully expand abroad with high-quality and engaging localised marketing content.
www.lokali.net
- Valuable localised content: we deliver high-quality localised marketing assets in +15 languages
- Expertise in marketing and SEO: we work with best-in-class copywriters trained in SEO and marketing.
- Effortless process: we manage the entire translation flow and send you back a ready-to-use translated file to import in a few clicks into your marketing platforms.
- Unlimited scalability: whether it is just a few ads or your full set of marketing assets, our service scales to meet your translation needs.
- Transparent pricing: with our pricing per word or ad asset - There are no hidden fees.
If you are ready to make your brand travel the world, dm or write to me at laura@lokali.net, I'd love to discuss your translation needs.
Lokali helps online businesses successfully expand abroad with high-quality and engaging localised marketing content.
www.lokali.net
- Valuable localised content: we deliver high-quality localised marketing assets in +15 languages
- Expertise in marketing and SEO: we work with best-in-class copywriters trained in SEO and marketing.
- Effortless process: we manage the entire translation flow and send you back a ready-to-use translated file to import in a few clicks into your marketing platforms.
- Unlimited scalability: whether it is just a few ads or your full set of marketing assets, our service scales to meet your translation needs.
- Transparent pricing: with our pricing per word or ad asset - There are no hidden fees.
If you are ready to make your brand travel the world, dm or write to me at laura@lokali.net, I'd love to discuss your translation needs.
Content, Founder, ME, Go, Scalability, Online, International, Ceo, Net, It, Marketing, Test, Service, ADS, Word, Training, .Net, Seo, Digital Marketing
2019 - 2019
job
EMEA Digital Marketing
LinkedIn.
- Increased local brand awareness and demand in the EMEA region by defining localisation roadmap in line with market penetration strategy (+250 assets including campaigns, content marketing and sales collateral)
- Created event/webinar at scale program for EMEA sales teams (+30 events/webinars organised)
- Rolled out global B2B and B2C acquisition, retention and retargeting campaigns for the French Market by adapting the global messaging into content that resonates with the target audience and market and defined local messaging and local marketing campaigns
- Created value and increased customer trust with case studies in various industries
- Created event/webinar at scale program for EMEA sales teams (+30 events/webinars organised)
- Rolled out global B2B and B2C acquisition, retention and retargeting campaigns for the French Market by adapting the global messaging into content that resonates with the target audience and market and defined local messaging and local marketing campaigns
- Created value and increased customer trust with case studies in various industries
Marketing, Digital Marketing, Sales, B2B, Linkedin, Digital Strategy
2018 - 2019
job
Global Marketing Acquisition
Expedia.
- Managed global and local display campaigns strategy and performances
- Revamped email marketing cycles for lost customers (increased reactivation rate by 140%)
- Revamped email marketing cycles for lost customers (increased reactivation rate by 140%)
Google adwords, Facebook advertising, Digital Marketing, Marketing
2016 - 2017
job
France Country Manager
toucanBox.
United Kingdom
Launched the French market in October 2016 (after 1 year, the FR market accounted for 16% of global revenues):
- Market research: product testing through workshops in France, competitive
research
- Defined localisation strategy for marketing tactics and product
- Defined acquisition and retention marketing planning and budget
- Managed marketing acquisition channels: Facebook ads, Google ads,
Affiliates, Partnerships, PR, Influencers, etc.
- Owned and drove loyalty CRM channel
- Worked closely to Finance, Product, Operations, UK Marketing and Design
teams
- Recruited and managed two people
toucanBox is a flexible subscription service delivering creative & arts boxes to children aged 3-8.
Launched the French market in October 2016 (after 1 year, the FR market accounted for 16% of global revenues):
- Market research: product testing through workshops in France, competitive
research
- Defined localisation strategy for marketing tactics and product
- Defined acquisition and retention marketing planning and budget
- Managed marketing acquisition channels: Facebook ads, Google ads,
Affiliates, Partnerships, PR, Influencers, etc.
- Owned and drove loyalty CRM channel
- Worked closely to Finance, Product, Operations, UK Marketing and Design
teams
- Recruited and managed two people
toucanBox is a flexible subscription service delivering creative & arts boxes to children aged 3-8.
Finance, Manager, Google, Testing, Retention, Workshops, Marketing Planning, Service, Pr, Marketing, ADS, Facebook, Research, Market research, Budget, Operations, CRM, Design
My education
2013
East China Normal University
N/a, N/a
N/a, N/a
2012
-
2015
emlyon business school
MSc, Corporate finance and strategy
MSc, Corporate finance and strategy
2011
-
2012
Hansa School of English
N/a, N/a
N/a, N/a
2010
-
2011
Université Panthéon Sorbonne
Bachelors, Corporate finance
Bachelors, Corporate finance
2008
-
2010
Université René Descartes Paris V
University Degree, Business Administration and Management (Minor in General)
University Degree, Business Administration and Management (Minor in General)
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