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Senior
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6
jobs
Digital Specialist
Joseph Mangu
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have led digital teams across reputable media, digital, and PR agencies, specialising in Paid Social, PPC, Display, and Data analytics. Over the past 10 years I have helped a portfolio of global brands source traffic from multiple digital channels.
My commercial experience has been B2B & B2C within a range of sectors such as FMCG, Gaming, Governance, Public, IT, Telecoms, Automotive, Travel, Finance, and Retail.
I am an analytical thinker and enjoy working towards the integration of business systems that improves customer journey, retention, and conversions, through complex tracking solutions, capturing of data, accurate and advance reporting.
I have experience using DSPs, Amazon, Double Click Bid Manager, Facebook Ads Manager, Google Web Master, Google Tag Manager, Google Data Studio and Google Analytics. I have also used other tools and platforms such as Adobe Analytics, Omniture, Tableau, Jupiter, Python, Search Ads 360, Marin, Kenshoo, Omniture, Ignition One, and Mojo.
My commercial experience has been B2B & B2C within a range of sectors such as FMCG, Gaming, Governance, Public, IT, Telecoms, Automotive, Travel, Finance, and Retail.
I am an analytical thinker and enjoy working towards the integration of business systems that improves customer journey, retention, and conversions, through complex tracking solutions, capturing of data, accurate and advance reporting.
I have experience using DSPs, Amazon, Double Click Bid Manager, Facebook Ads Manager, Google Web Master, Google Tag Manager, Google Data Studio and Google Analytics. I have also used other tools and platforms such as Adobe Analytics, Omniture, Tableau, Jupiter, Python, Search Ads 360, Marin, Kenshoo, Omniture, Ignition One, and Mojo.
Language
English
Fluently
Available
My experience
2020 - ?
freelance
Paid Media Freelance Support Good Stuff
unknown.
As freelance support my role varies with helping to plan and activate campaigns across Search & Social to providing strategic console and secondary research for pitches. A Usual high paced agency environment due to limited resource and quick turnaround deadlines thus high level organisation and clear client communications essential at all times.
Research, Turnaround, Support, Organization, Search, Social
2019 - 2020
freelance
PHD International Paid Media Freelancer
unknown.
I returned to PHD International working across Search, Social and Programmatic managing the Global accounts of Timberland, BRP and VW. With the help of 2 execs my duties ranged from planning through to implementation and reporting. I spent 50% of my time auditing performance across multi channels and providing strategic consoles for short- and long-term performance and processes goals.
Implementation, Programmatic, International, Search, Social, Processes
2019 - 2019
freelance
Performics Account Director (Freelance)
unknown.
I contracted with Performics as an Account Director working across Search, Social and Programmatic managing a team of 10. My role included managing client communications and teamwork flow. I managed a retail client with a group spend of $3m a month. A large portion of my day consisted of building reporting dashboards, developing project strategies which included auditing, and working hands-on helping with account management when required.
Retail, Account management, Management, Programmatic, Search, Social
2018 - 2019
freelance
Resolution Media (PHD Worldwide) Regional EMEA Director (Freelance)
Unilever.
EMEA lead for Unilever, overseeing the servicing of Search, Social and Programmatic accounts for household brands across various digital platforms. Managed a team of 20 digital specialists, providing strategic console to clients, ensuring reports were set up in Google data studio and projects were coordinated in real time across Google sheets. This was a global account with spend of £5 million plus monthly across over 900 brands.
Google Data studio, Google sheets, Programmatic, Google, Search, Social, UP
2018 - 2018
freelance
Associate Strategy Director (Freelance)
unknown.
I was responsible for all paid media offerings for this PR agency and developing the paid media team. I managed a portfolio of mainly tech clients, running campaigns targeted to B2B and B2C across paid social and search channels.
B2B, B2C, Pr, Search, Social
2016 - 2018
job
Digital Performance Analyst
Google grant and Paid accounts.
NCT; I worked onsite from June 2016 to November 2016 and offsite from November 2016. Oversaw management of Google grant and Paid accounts, alongside helping digital team and senior stakeholders analyze and improve all round digital performance
Management, Analyst, Google
2015 - 2016
job
Digital Performance Analyst
Barnardo's.
Led in house digital team to improve digital offerings across Analytics, Search, Social, Programmatic and New site development. Worked offsite on 12 hours a month between May 2016 to November 2016.
Analytics, Analyst, Programmatic, Development, Search, Social, LED
2010 - 2015
job
Digital Account Manager
Flight Centre.
developed and improved PPC and Paid Social media performance of UK travel accounts. Re-planned media strategy to reallocate marketing budget to areas of better profit per conversions. Set up complex tracking solutions with Infinity and Analytics to track goals and improved communication of reporting to stakeholders.
Maxus (Biddable Account Manager) strategized, implemented and managed paid media campaigns for L'Oréal across GDN, Trueview, Search and Paid Social.
Mediacom International (Search Manager) Managed migration of 75 international search accounts for the client P&G into the agency
Mediacom (Senior Planner & Buyer); Managed biddable accounts across YouTube, Adwords, and Facebook for EA Games, Universal Music, EFD, and Cancer Research.
Steak Digital (Senior PPC Manager), Managed large PPC account for JD Sports with monthly spend of £400,000 and 2 million plus keywords using google shopping campaigns (Product listing ads), Ignition one, google analytics, AdWords and bing editors.
Essence Media (Senior Search Manager), Managed the transition of a new PPC client account Audible across Google and Bing using the bid management platform Mojo.
PHDMEDIA, Digital Marketing Consultant
• I directly plan, strategized and managed the digital accounts of key client Sainsbury's which had a total media spend of £20 million pounds a year.
• I increased revenue and profitability by 40% across a range of product areas helping PHD Media to retain the Sainsbury's contract.
• Led weekly meetings with senior stakeholders to communicate agency performance.
JustEat.co.uk, London, PPC Analyst
• I project managed the performance of 7 international PPC accounts. I trained European Country Managers on the best PPC practices and liaised with PPC agencies to develop and deploy PPC strategies meeting company's objectives. Group PPC monthly spend was £500k+
It Skills & Professional Qualification
• Prince 2 Foundation
• Proficient in SEO & PPC platforms: Kenshoo, Marin, Ignition One, Omniture, Mojo, Double Click, DFA, DCStorm, SEOMOZ tools, SEM Rush, Adgoroo, Hitwise, Keyword spy, Key compete, Nichebot, I-Business-Promoter, Web CEO, Word tracker, Keyword Discovery, Google Analytics & Webmaster Tools and many others.
• Qualified in HTML & XHTML standards
• Competence in Microsoft's Word, Excel, and PowerPoint
Maxus (Biddable Account Manager) strategized, implemented and managed paid media campaigns for L'Oréal across GDN, Trueview, Search and Paid Social.
Mediacom International (Search Manager) Managed migration of 75 international search accounts for the client P&G into the agency
Mediacom (Senior Planner & Buyer); Managed biddable accounts across YouTube, Adwords, and Facebook for EA Games, Universal Music, EFD, and Cancer Research.
Steak Digital (Senior PPC Manager), Managed large PPC account for JD Sports with monthly spend of £400,000 and 2 million plus keywords using google shopping campaigns (Product listing ads), Ignition one, google analytics, AdWords and bing editors.
Essence Media (Senior Search Manager), Managed the transition of a new PPC client account Audible across Google and Bing using the bid management platform Mojo.
PHDMEDIA, Digital Marketing Consultant
• I directly plan, strategized and managed the digital accounts of key client Sainsbury's which had a total media spend of £20 million pounds a year.
• I increased revenue and profitability by 40% across a range of product areas helping PHD Media to retain the Sainsbury's contract.
• Led weekly meetings with senior stakeholders to communicate agency performance.
JustEat.co.uk, London, PPC Analyst
• I project managed the performance of 7 international PPC accounts. I trained European Country Managers on the best PPC practices and liaised with PPC agencies to develop and deploy PPC strategies meeting company's objectives. Group PPC monthly spend was £500k+
It Skills & Professional Qualification
• Prince 2 Foundation
• Proficient in SEO & PPC platforms: Kenshoo, Marin, Ignition One, Omniture, Mojo, Double Click, DFA, DCStorm, SEOMOZ tools, SEM Rush, Adgoroo, Hitwise, Keyword spy, Key compete, Nichebot, I-Business-Promoter, Web CEO, Word tracker, Keyword Discovery, Google Analytics & Webmaster Tools and many others.
• Qualified in HTML & XHTML standards
• Competence in Microsoft's Word, Excel, and PowerPoint
International, Analytics, Youtube, Google shopping, Bid management, Webmaster, It, Analyst, Ceo, Music, SEM, Google, Web, Search, Social, Manager, LED, UP, SEM, Budget, Digital Marketing, Social Media, Html, Excel, Seo, Google analytics, Powerpoint, HTML/CSS/Javascript, Marketing, Research, Account Manager, PPC, Facebook, Word, Adwords, Management, ADS
My education
2004
-
2008
University College London
Bachelors, Economics & Business
Bachelors, Economics & Business
2001
-
2004
St Charles Sixth Form College
Secondary, Economics
Secondary, Economics
1995
-
2000
Cardinal Hinsley High School
N/a, N/a
N/a, N/a
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