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jobs
Marketing Specialist
Linda Sammonds
,
Huddersfield, United Kingdom
Experience
Other titles
Skills
I'm offering
My services are designed to help you achieve your business goals. All of my work is tailored to what you need.
I look after clients of all types and sizes; from sole traders to large organisations.
No job is too big or small – I cover ad-hoc activities to full marketing management. Project-based work to retainer agreements.
Get in touch to discuss how I can help you.
I look after clients of all types and sizes; from sole traders to large organisations.
No job is too big or small – I cover ad-hoc activities to full marketing management. Project-based work to retainer agreements.
Get in touch to discuss how I can help you.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Campaign & Communications Manager
Nouveau Lashes.
Delivered marketing projects, campaigns and communications within the UK,
ensuring flexibility for Distributor and International partners. Insight from results shaped
new plans and growth recommendations.
• Creator and manager of the annual Campaign & Communications Calendar.
• Hands-on leader to a Social Media Executive, Content & Copywriting Executive and
Marketing Assistant. Regular coaching strengthened skills and output, including the introduction of social media and influencer marketing strategies.
• Transformed the CRM strategy and customer journey to maximise opportunities and customer lifetime value. Full ownership of customer data so marketing was driven by
insight and testing.
• Proactive manager of agency and internal relationships for successful projects.
Key Achievements:
• Re-launched the core B2B product and 16 new products. Success achieved by
integrated marketing plans, campaign management and post-launch tactics.
• Implemented a new B2C marketing strategy and six new products.
• +78% YoY revenue and +49% YoY AOV from a marketing initiative to acquire new
customers and increase customer spend.
• +20% YoY high-value bookings from a short-term digital training campaign.
ensuring flexibility for Distributor and International partners. Insight from results shaped
new plans and growth recommendations.
• Creator and manager of the annual Campaign & Communications Calendar.
• Hands-on leader to a Social Media Executive, Content & Copywriting Executive and
Marketing Assistant. Regular coaching strengthened skills and output, including the introduction of social media and influencer marketing strategies.
• Transformed the CRM strategy and customer journey to maximise opportunities and customer lifetime value. Full ownership of customer data so marketing was driven by
insight and testing.
• Proactive manager of agency and internal relationships for successful projects.
Key Achievements:
• Re-launched the core B2B product and 16 new products. Success achieved by
integrated marketing plans, campaign management and post-launch tactics.
• Implemented a new B2C marketing strategy and six new products.
• +78% YoY revenue and +49% YoY AOV from a marketing initiative to acquire new
customers and increase customer spend.
• +20% YoY high-value bookings from a short-term digital training campaign.
B2c marketing, Manager, Social, Campaign, International, Testing, Growth, Content, Management, Marketing, Training, B2C, CRM, B2B, Coaching, MArketing Strategy, Copywriting, Social Media
2012 - 2016
job
Marketing Manager
unknown.
First Bus (North Region)
• Delivered successful marketing strategies across 14 businesses through uniting
departments, managing agencies and controlling budget. Results used for planning
future activities.
• Produced all marketing materials, ensuring accuracy, compliance and media best
practice for strong results and value for money.
• Strategic and tactical management of creative, print, digital and media agencies.
• Took ownership of CRM to implement a smarter approach to prospect identification and
targeting. Insight gained was fundamental to the success of marketing plans and activities.
Key Achievements:
• +40% YoY customer acquisition from a new product launch to grow customer base.
• +60% YoY customer growth and +70% YoY revenue from a new branded service.
• Marketing lead for a new branded service in partnership with TfGM. Surpassed
objectives within six months using an integrated launch strategy and 12 month plan.
• Delivered successful marketing strategies across 14 businesses through uniting
departments, managing agencies and controlling budget. Results used for planning
future activities.
• Produced all marketing materials, ensuring accuracy, compliance and media best
practice for strong results and value for money.
• Strategic and tactical management of creative, print, digital and media agencies.
• Took ownership of CRM to implement a smarter approach to prospect identification and
targeting. Insight gained was fundamental to the success of marketing plans and activities.
Key Achievements:
• +40% YoY customer acquisition from a new product launch to grow customer base.
• +60% YoY customer growth and +70% YoY revenue from a new branded service.
• Marketing lead for a new branded service in partnership with TfGM. Surpassed
objectives within six months using an integrated launch strategy and 12 month plan.
Marketing, CRM, Budget, Print, Management, Controlling, Service, Compliance, Growth, Manager
2009 - 2012
job
Revenue & Marketing Manager
unknown.
First Bus (Manchester)
• Co-authored and managed annual marketing plans, supporting growth targets.
• Composed and executed successful communication plans each quarter, through great
co-ordination with internal teams and suppliers.
• Supplied business cases for product extensions and new products, to meet customer
demands using insight from primary and secondary research.
• Produced the quarterly customer magazine, internal communications, website content
and supported PR activities.
• Pioneered the use of customer profiles, data mining and targeting, resulting in stronger
marketing results and robust business cases for marketing approaches and activities.
• Co-authored and managed annual marketing plans, supporting growth targets.
• Composed and executed successful communication plans each quarter, through great
co-ordination with internal teams and suppliers.
• Supplied business cases for product extensions and new products, to meet customer
demands using insight from primary and secondary research.
• Produced the quarterly customer magazine, internal communications, website content
and supported PR activities.
• Pioneered the use of customer profiles, data mining and targeting, resulting in stronger
marketing results and robust business cases for marketing approaches and activities.
Marketing, Research, Data mining, Pr, Website, Content, Business cases, Growth, Manager
2007 - 2009
job
Marketing & Research Executive
unknown.
First Bus (Manchester)
• Created marketing and promotional materials through structured planning and communication with departments and suppliers.
• Optimised company website content to improve SEO and user experience.
• Took ownership of fleet marketing to optimise on-vehicle advertising.
• Quarterly gap analysis supplied with recommendations for service/ticket opportunities.
• Managed staff and customer events with support from wider teams and suppliers.
• Created marketing and promotional materials through structured planning and communication with departments and suppliers.
• Optimised company website content to improve SEO and user experience.
• Took ownership of fleet marketing to optimise on-vehicle advertising.
• Quarterly gap analysis supplied with recommendations for service/ticket opportunities.
• Managed staff and customer events with support from wider teams and suppliers.
Marketing, Seo, Advertising, User Experience, Research, Service, Website, Content, Support
My education
2018
Econsultancy
Certificate, Modern Marketing
Certificate, Modern Marketing
2013
-
2014
Institute of Direct & Digital Marketing
Postgraduate Diploma, Direct & Digital Marketing
Postgraduate Diploma, Direct & Digital Marketing
2004
-
2007
Manchester Metropolitan University
BSc (hons), Consumer Marketing
BSc (hons), Consumer Marketing
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