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Strong sales strategy and execution specialising in display and promotions
Jon Eve
,
Andover, United Kingdom
Experience
Other titles
Skills
I'm offering
Broad commercial knowledge and time developed skills help me deliver engaging strategies, advice and business development to companies looking to maximise their promotional activities.
25+ years experience within the exhibition, retail and promotional display and campaign marketplace from pop-up displays and Retail Point of Sale and display through to large scale bespoke and modular exhibition stands to maximise ROI
25+ years experience within the exhibition, retail and promotional display and campaign marketplace from pop-up displays and Retail Point of Sale and display through to large scale bespoke and modular exhibition stands to maximise ROI
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Sales / Market Development Consultant
Extra Large Group.
Alum Display / Extra Large Group
• Engaged to develop specialist Aluminium display product and system range offering within established print business to drive increased revenue for both system sales and associated graphics (dye-sublimation, UV, rigid)
• Establish operational infrastructure and strategic sales / marketing plan to grow market share of new offering
• Direct business development to build customer base and ongoing account management. Primary markets: Print & Signage, Exhibition Design & Build Contractors, Architectural & Commercial Fit-Out
• Development, introduction and execution of product promotion, training and SLA's in partnership with trade accounts
• Maintain competitive advantage and key financials for margin within customer base
• Develop and evolve strategic plans with key stakeholders across sales, operations, procurement and production.
• Identify key product strengths and weaknesses and undertake new product design / development strengthening core product range to meet both standard and bespoke project briefs.
• Engaged to develop specialist Aluminium display product and system range offering within established print business to drive increased revenue for both system sales and associated graphics (dye-sublimation, UV, rigid)
• Establish operational infrastructure and strategic sales / marketing plan to grow market share of new offering
• Direct business development to build customer base and ongoing account management. Primary markets: Print & Signage, Exhibition Design & Build Contractors, Architectural & Commercial Fit-Out
• Development, introduction and execution of product promotion, training and SLA's in partnership with trade accounts
• Maintain competitive advantage and key financials for margin within customer base
• Develop and evolve strategic plans with key stakeholders across sales, operations, procurement and production.
• Identify key product strengths and weaknesses and undertake new product design / development strengthening core product range to meet both standard and bespoke project briefs.
Marketing, Design, Business development, Operations, Product Design, Account management, Training, Procurement, Print, Management, Sales, Exhibition design, Infrastructure, Development, Production
2009 - 2018
job
Head of Sales
Aluvista Ltd.
• Aluvista was formed with my brother to specialise in the growing demand for tension fabric and Aluminium display systems on a trade supplier basis to Exhibition Designers / Contractors, Brand Communication Agencies, Large Format Printers, Signage companies, Retail & Commercial Fit-out designers, architects and contractors.
• Established sales operation and processes to build company growth and recognition
• Direct business development to build trade customer base and ongoing account management
• Development, introduction and execution of overall and targeted marketing campaigns
• Maintain competitive advantage and key financials for maximizing margin whilst maintaining quality of product & service
• Training and coaching of personnel in all areas of the business and for individual competencies
• I am extremely proud of the recognition we gained as a company and personally as being experts within our field and for our uncompromising support and attention to detail we provide our customers.
• In depth knowledge of Aluminium profile / extrusions, fabrication and engineering of core product range to meet both standard and bespoke project briefs.
• The success of this company culminated in the sale to our largest customer and it continues to thrive from the strong foundations we established from inception
• Established sales operation and processes to build company growth and recognition
• Direct business development to build trade customer base and ongoing account management
• Development, introduction and execution of overall and targeted marketing campaigns
• Maintain competitive advantage and key financials for maximizing margin whilst maintaining quality of product & service
• Training and coaching of personnel in all areas of the business and for individual competencies
• I am extremely proud of the recognition we gained as a company and personally as being experts within our field and for our uncompromising support and attention to detail we provide our customers.
• In depth knowledge of Aluminium profile / extrusions, fabrication and engineering of core product range to meet both standard and bespoke project briefs.
• The success of this company culminated in the sale to our largest customer and it continues to thrive from the strong foundations we established from inception
Service, Processes, Detail, Development, Support, Growth, It, Printers, Engineering, Marketing, Sales, Management, Training, Account management, Retail, Coaching, Business development
2005 - 2009
job
Managing Director
Display Media Ltd.
• Exhibition and display supplier both as full-service contractor to event organisers and provision / sale of equipment / graphics to direct exhibitors, exhibition builders / designers, in addition to direct B2C sales
• Developed company operations and direct business sales development for show contracts, bespoke stands and general display products
• Specification and design of display products utilising Aluminium profile systems from key worldwide manufacturers
• Specification, design and production/fabrication of bespoke exhibition and promotional stands
• Developed company operations and direct business sales development for show contracts, bespoke stands and general display products
• Specification and design of display products utilising Aluminium profile systems from key worldwide manufacturers
• Specification, design and production/fabrication of bespoke exhibition and promotional stands
Design, Operations, Contracts, B2C, Event, Sales, Service, B2c sales, Sales development, Development, Production, Contracts
2001 - 2005
job
Group Sales Manager
Opex Exhibition Services.
• One of the two largest full service exhibition and event contractors in the UK
• Appointed as Sales & Business Development Manager across the group, encompassing full service contract services (shell scheme, bespoke build, electrics, flooring, furniture, registration and graphics).
• Responsible for new business development and account management of primary show contracts
• Established an internal exhibitor sales platform and team to maximize sales opportunities for contracted events. On-going training and development of exhibitor sales team and show management teams.
• Appointed as Sales & Business Development Manager across the group, encompassing full service contract services (shell scheme, bespoke build, electrics, flooring, furniture, registration and graphics).
• Responsible for new business development and account management of primary show contracts
• Established an internal exhibitor sales platform and team to maximize sales opportunities for contracted events. On-going training and development of exhibitor sales team and show management teams.
Business development, Account management, Contracts, Training, Management, Event, Sales, Service, Development, Contracts, Manager
1996 - 2001
job
General Manager / Sales Manager
Showlite / Showvision.
• Showlite - Electrical Contractor to Event / Exhibition Organisers
• Showvision - Audio Visual supplier to Events/ Organisers and Exhibitors
• General Management of Satellite office at NEC, Birmingham
• New Business development and ongoing account management of the company's client base for both electrical contracting and Audio visual supply contracts
• Responsible for full profit & loss of location
• Recruitment, development and ongoing training of internal sales, administrative and operations staff to establish and maintain cohesive company approach
• Showvision - Audio Visual supplier to Events/ Organisers and Exhibitors
• General Management of Satellite office at NEC, Birmingham
• New Business development and ongoing account management of the company's client base for both electrical contracting and Audio visual supply contracts
• Responsible for full profit & loss of location
• Recruitment, development and ongoing training of internal sales, administrative and operations staff to establish and maintain cohesive company approach
Business development, Operations, Account management, Contracts, Training, Management, Event, Sales, Recruitment, Audio, Office, Development, Contracts, Manager
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