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Senior
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0
jobs
Detailed oriented profile specialising in online campaign planning
Sandra Koo
,
COVENTRY W MIDLANDS, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm open to working alongside new teams, challenge myself with new opportunities and share with strengths with others.
Markets
United Kingdom
Language
English
Fluently
Chinese (Mandarin)
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
E-Merchandising Manager
L'Oréal Malaysia (CPD Division).
• Responsible of Visual Execution of L'Oréal Paris, Maybelline and Garnier online
• Optimizing content to drive click and conversion
• Localizes content that are in-line with Regional provided assets and local activations
• Managing planning and execution monthly launches and campaigns
• Projects: Launching the EDGE Digital Shelf (by Ascential) for L'Oréal Group as the EDGE Champion for
Malaysia
• Achievements: Malaysia's Best Practice for achieving 95% in Content Integrity Online
• Optimizing content to drive click and conversion
• Localizes content that are in-line with Regional provided assets and local activations
• Managing planning and execution monthly launches and campaigns
• Projects: Launching the EDGE Digital Shelf (by Ascential) for L'Oréal Group as the EDGE Champion for
Malaysia
• Achievements: Malaysia's Best Practice for achieving 95% in Content Integrity Online
Content, Online, Planning, Manager
2017 - 2018
job
Associate Merchandiser / Campaign Planner (FMCG)
Alibaba Group.
• Work directly with the category teams and marketing channels to drive sales
• Establish and maintain processes to communicate and share best practices
• Analyse past performance to find trends and guide local country marketing input
C1 - Internal use
• Create relevant campaigns to engage customers based on performance and market trends
• Experiment with new initiatives to engage the customer base for your category
• Portfolio of Campaigns - 2017 & 2018:
o Big Baby Fair (Biggest Online Baby Fair)
o Official Brand Launches: ORIGINS, BENEFIT, URBAN DECAY, Estee Lauder
o A+ Campaigns: M.A.C. International Lipstick Day, L'Oréal Paris Fashion Week
• Establish and maintain processes to communicate and share best practices
• Analyse past performance to find trends and guide local country marketing input
C1 - Internal use
• Create relevant campaigns to engage customers based on performance and market trends
• Experiment with new initiatives to engage the customer base for your category
• Portfolio of Campaigns - 2017 & 2018:
o Big Baby Fair (Biggest Online Baby Fair)
o Official Brand Launches: ORIGINS, BENEFIT, URBAN DECAY, Estee Lauder
o A+ Campaigns: M.A.C. International Lipstick Day, L'Oréal Paris Fashion Week
Marketing, C, Fashion, Sales, FMCG, International, Online, Campaign, Guide, Processes
2016 - 2017
job
Senior Category Buyer
NUREN Group.
• Lead generation and on-boarding new vendors
• Collaborate & manage suppliers from China & India
• Lead & Project manage monthly campaigns
• Assist Operations Team in order & purchase of goods from overseas suppliers
• Attend trade fairs overseas, such as the China Wedding Expo 2016 in Shanghai
• Negotiate profitable margins & costing from vendors & suppliers
• Project & Initiatives:
o Site Map & Online Category restructuring to improve User Experience
• Top Achievements:
o Co-lead the TCE Wedding Fair Event which generated a total number of 300 new leads
o Project managed a Year End campaign which successfully contributed to an average 32% of the total
category revenue from October to December 2016
DIGITAL TOOLS & SYSTEMS
• Facebook Ads Manager
• EDGE Digital Shelf by Ascential
• Google Analytics
• JIRA
• Salesforce
• TRELLO
• Criteo
• Collaborate & manage suppliers from China & India
• Lead & Project manage monthly campaigns
• Assist Operations Team in order & purchase of goods from overseas suppliers
• Attend trade fairs overseas, such as the China Wedding Expo 2016 in Shanghai
• Negotiate profitable margins & costing from vendors & suppliers
• Project & Initiatives:
o Site Map & Online Category restructuring to improve User Experience
• Top Achievements:
o Co-lead the TCE Wedding Fair Event which generated a total number of 300 new leads
o Project managed a Year End campaign which successfully contributed to an average 32% of the total
category revenue from October to December 2016
DIGITAL TOOLS & SYSTEMS
• Facebook Ads Manager
• EDGE Digital Shelf by Ascential
• Google Analytics
• JIRA
• Salesforce
• TRELLO
• Criteo
Google analytics, User Experience, Operations, Jira, Facebook, Salesforce, ADS, Event, Analytics, Trello, Costing, China, Google, Online, Campaign, Manager
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