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Expert
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3
jobs
Experienced integrated marketer
Antonia Joyce
,
PLYMOUTH, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a successful brand and campaign marketer with strong experience across a broad range of marketing roles including strategic planning, global brand equity and campaign and communications management.
Together with my commercial background and excellent communication skills, I am now looking to further develop my marketing communications career in a dynamic environment.
Many years of marketing experience working on both B2B and B2C brands has led to extensive experience in developing fully integrated marketing strategies for UK and multinational brands. With my enthusiasm and drive, my experience will be of benefit to a company looking for an all-round innovative marketer with creative, practical, tactical and strategic experience.
Together with my commercial background and excellent communication skills, I am now looking to further develop my marketing communications career in a dynamic environment.
Many years of marketing experience working on both B2B and B2C brands has led to extensive experience in developing fully integrated marketing strategies for UK and multinational brands. With my enthusiasm and drive, my experience will be of benefit to a company looking for an all-round innovative marketer with creative, practical, tactical and strategic experience.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Available
My experience
2019 - 2020
job
specialist pool distributor
Lighthouse Pools.
Marketing Director
• Marketing lead for a small, up-and-coming innovative pool distributor and manufacturer.
• Responsible for 'polishing' the umbrella brand 'Lighthouse Pools', ensuring consistency across all consumer-facing touchpoints, whilst defining B2B vs. B2C channels.
• The rebrand and launch of the new environmentally-friendly pool, (HeatForm), and all collaterals, utilising the full marketing mix to drive awareness and the sales funnel, from training sessions to videos, award entries, PR, websites, programmatic media as well as brochures and adverts.
• Unfortunately made redundant at the end of June as the company focus has changed to operations.
• Marketing lead for a small, up-and-coming innovative pool distributor and manufacturer.
• Responsible for 'polishing' the umbrella brand 'Lighthouse Pools', ensuring consistency across all consumer-facing touchpoints, whilst defining B2B vs. B2C channels.
• The rebrand and launch of the new environmentally-friendly pool, (HeatForm), and all collaterals, utilising the full marketing mix to drive awareness and the sales funnel, from training sessions to videos, award entries, PR, websites, programmatic media as well as brochures and adverts.
• Unfortunately made redundant at the end of June as the company focus has changed to operations.
Marketing, B2B, Operations, B2C, Websites, Training, Pr, Sales, Programmatic, UP
2017 - 2019
job
Account Director
twogether Marketing Communications.
• Business lead for Alcatel Lucent Enterprise (Global) Rigby Capital (Fintech), ChartCo (Marine Tech) Fujitsu, Sennheiser, Civica Digital, Tradeweb, KDS, ProofPoint, Splunk and Automation Anywhere.
• Creating and presenting forward-thinking B2B strategic integrated global campaign proposals for my clients followed by the successful delivery and implementation. Campaigns included ABM, VR, progressive web apps, Alexa skills, pod and webcasts, video, paid social media, paid media (inc. programmatic), the creation of partner on-demand content hubs as well as the more traditional email, landing pages and DM items.
• Business development of my existing clients and nurturing of new clients.
• Creating and presenting forward-thinking B2B strategic integrated global campaign proposals for my clients followed by the successful delivery and implementation. Campaigns included ABM, VR, progressive web apps, Alexa skills, pod and webcasts, video, paid social media, paid media (inc. programmatic), the creation of partner on-demand content hubs as well as the more traditional email, landing pages and DM items.
• Business development of my existing clients and nurturing of new clients.
Presenting, Social, Alexa, Enterprise, Campaign, Web, Development, Programmatic, Apps, Social Media, Implementation, Fintech, Landing pages, Content, Automation, Video, B2B, Business development
My education
1998
Chartered Institute of Marketing
Postgraduate Diploma in Marketing, Marketing
Postgraduate Diploma in Marketing, Marketing
1993
-
1997
Bournemouth University
BA (Hons), Business Studies
BA (Hons), Business Studies
1991
-
1993
Havant College
'A'Levels, Business Studies, Communications Studies and English Lit/Lang
'A'Levels, Business Studies, Communications Studies and English Lit/Lang
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