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Senior
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3
jobs
Freelance Social Media Consultant & Digital Marketer
Lisa Connolly
,
Crawley, United Kingdom
Experience
Skills
I'm offering
Hello! I’m Lisa Connolly, founder of Bechdel Creative.
I help musicians, creatives, small businesses and start-ups by demystifying social media and making it easier to digest.
With over five years of advertising agency experience under my belt within Digital Media Planning and Paid Media Management I have developed diverse skills across a wide variety of sectors including education, finance and not-for-profit, and can help you resonate with the right audience and stand out from the crowd.
I help musicians, creatives, small businesses and start-ups by demystifying social media and making it easier to digest.
With over five years of advertising agency experience under my belt within Digital Media Planning and Paid Media Management I have developed diverse skills across a wide variety of sectors including education, finance and not-for-profit, and can help you resonate with the right audience and stand out from the crowd.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Good
Available
My experience
2021 - ?
freelance
Paid Social Contractor
Reprise Digital.
Currently working alongside the Amazon and Spotify paid social teams with planning, reporting, and campaign set-ups
predominately on Facebook, TikTok, and Snapchat.
Helping to manage the social onboarding process and set up of a new client win for the business (Amazon WFS)
Producing detailed post-campaign reports for activity with actionable insights
predominately on Facebook, TikTok, and Snapchat.
Helping to manage the social onboarding process and set up of a new client win for the business (Amazon WFS)
Producing detailed post-campaign reports for activity with actionable insights
Facebook, Snapchat, Social Media, Media planning, Social media ads, Social media strategies, Advertising on social media, Social Media Marketing, Digital Marketing, Instagram Marketing, Instagram
2018 - ?
freelance
Social Media Management & Events Promoter
Bechdel Creative.
Launched and developed the project “The Bechdel Sound Test” a events platform and social media community dedicated to celebrating women in music and creative industries.
Designed bespoke social media workshops for clients including musicians, creatives and small business owners designed to fill existing knowledge gaps and teach new exciting skills.
I also offer tailored and affordable social management services to clients as part of my packages.
Designed bespoke social media workshops for clients including musicians, creatives and small business owners designed to fill existing knowledge gaps and teach new exciting skills.
I also offer tailored and affordable social management services to clients as part of my packages.
Social media management, Social Media, Social Media Marketing
2020 - 2020
freelance
Social Media Strategist
System Records.
Planned and ran paid social activity to support the mixtape release of Dance System “Where’s the Party At?”
Set up website analytics & implemented campaign tracking on site
Ran a successful YouTube campaign that helped to increase music video views within an efficient CPV.
Set up website analytics & implemented campaign tracking on site
Ran a successful YouTube campaign that helped to increase music video views within an efficient CPV.
Digital and social campaigns, Youtube advertising, Facebook advertising, Google analytics, Social Media, Social media ads
2020 - 2020
freelance
Social Media Strategist
The F-List for Music.
Helped to devise the social media & organic content strategy for the launch of The F-List for Music, an online directory aimed at providing more performance opportunities for female musicians.
Social media strategies, Social media content, Content creation, Digital communication, Digital Marketing, Social Media Marketing
2016 - 2019
job
Senior Performance Planning Executive
Zenith Media.
Responsible for planning and overseeing cross channel paid digital performance activity (paid social, search, programmatic, aggregators & affiliates) for Natwest & RBS to drive an efficient CPA for personal banking products
Directly managed the relationship with the client and internal activation teams
Produced detailed weekly reports highlighting actionable performance insights and optimisations
Project managed four successful current account switch incentive campaigns that exceeded targets beyond expectations
Proactively put forward new test & learn initiatives such as competitor targeting on search activity that helped to grow incremental sign ups beyond BAU activity
Directly managed the relationship with the client and internal activation teams
Produced detailed weekly reports highlighting actionable performance insights and optimisations
Project managed four successful current account switch incentive campaigns that exceeded targets beyond expectations
Proactively put forward new test & learn initiatives such as competitor targeting on search activity that helped to grow incremental sign ups beyond BAU activity
Digital Marketing, Digital Strategy, Media planning, Media planner, Advertising on social media, Digital and social campaigns, Marketing, Social Media Marketing, Online Marketing, Reporting, Data Analysis, Excel, Data analysis and visualization
2015 - 2016
job
Digital Campaign Manager
Educate Direct.
Responsible for the overall delivery of paid media campaigns (Facebook, Twitter, Linked In & Google Ads) on behalf of universities & business schools (such as University of East Anglia) to assist with their student recruitment
Devised campaign strategy from audience segmentation to prospecting and retargeting campaign tactics.
Performed regular campaign reports and optimisations to help drive campaign effectiveness and lower CPCs
Acted as a platform expert for the sales team, offering training and guidance and support with detailed sales proposals.
Devised campaign strategy from audience segmentation to prospecting and retargeting campaign tactics.
Performed regular campaign reports and optimisations to help drive campaign effectiveness and lower CPCs
Acted as a platform expert for the sales team, offering training and guidance and support with detailed sales proposals.
Facebook advertising, Twitter, Instagram Marketing, Programmatic, Online Marketing, Social Media, Social Media Marketing, Reporting, Data Analysis
My education
2005
-
2008
University of Kent, Canterbury
2:1 BA, Film Studies
2:1 BA, Film Studies
2003
-
2005
Brighton and Hove Sixth Form College
A Levels, Film Studies A, Psychology A, Human Biology B
A Levels, Film Studies A, Psychology A, Human Biology B
1998
-
2003
Steyning Grammar School
GCSEs, 10 GCSES A*-C including A* in Science, English B, Maths B, Music A, ICT A
GCSEs, 10 GCSES A*-C including A* in Science, English B, Maths B, Music A, ICT A
Lisa's reviews
Private job post
2 years ago
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2 years ago
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