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Experienced head of brand marketing, communications and events
Sophie Caley
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
I have over 10 years' experience successfully developing and delivering brand marketing, experiential events and marketing strategy.
I add value to brands by creating engaging content, digital marketing activity and experiential marketing. My creativity is balanced with strong management skills, an eye for detail and a readiness to get stuck in to get things done.
My natural ability to listen and communicate enables me to understand brand stories and share them with their relevant audiences to connect with customers. I also nurture productive stakeholder relationships at all levels.”
Qualified in Chartered Institute of Marketing, Level 6 Diploma in Professional Marketing | 2020
Certified in Google Digital Garage, Fundamentals of Digital Marketing | 2020
Skilled in brand communications | budget management | creative planning | digital & social media marketing management | email marketing | event management | influencing | people management | strategic planning
I add value to brands by creating engaging content, digital marketing activity and experiential marketing. My creativity is balanced with strong management skills, an eye for detail and a readiness to get stuck in to get things done.
My natural ability to listen and communicate enables me to understand brand stories and share them with their relevant audiences to connect with customers. I also nurture productive stakeholder relationships at all levels.”
Qualified in Chartered Institute of Marketing, Level 6 Diploma in Professional Marketing | 2020
Certified in Google Digital Garage, Fundamentals of Digital Marketing | 2020
Skilled in brand communications | budget management | creative planning | digital & social media marketing management | email marketing | event management | influencing | people management | strategic planning
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2021
job
Head of Brand Marketing and Communications
Matthew Clark, Bristol.
Developed and delivered strategic marketing plans for the UK's largest on-trade drinks wholesaler, covering brand marketing and communications - with responsibility for digital and social media channels, PR and events:
◦ Leading the development, co-ordination and communication of the annual marketing plan; engaging stakeholders across the business to aid integration with commercial and sales activity.
◦ Created the annual brand marketing and communications budget, with regular reviews and reporting and cross-functional budget management of activities and events.
◦ Use of trade and consumer insight to deliver strategic and creative campaigns in line with business goals of generating new customers, boosting sales, increasing brand awareness and driving customer engagement.
◦ Managed digital marketing activity to acquire customers and grow community through day to day and campaign content. Covering email marketing, social media activity (organic and paid), corporate website development and branded digital marketing collateral.
◦ Worked closely with the Beer, Spirits and Wine teams to create tailored events including Taproom Takeovers, Spring Wine Tastings and the Uncovered Roadshows to generate category specific interest and sales.
◦ Nurturing strong collaborative relationships internally with senior stakeholders and externally across the hospitality trade, helping to boost the Matthew Clark brand.
◦ Evaluation of campaigns and events against agreed activity goals and KPIs and presenting change recommendations to stakeholders, in the pursuit of constant improvements.
◦ People development including workflow management, helping develop team members and managing freelancer contracts.
◦ Leading the development, co-ordination and communication of the annual marketing plan; engaging stakeholders across the business to aid integration with commercial and sales activity.
◦ Created the annual brand marketing and communications budget, with regular reviews and reporting and cross-functional budget management of activities and events.
◦ Use of trade and consumer insight to deliver strategic and creative campaigns in line with business goals of generating new customers, boosting sales, increasing brand awareness and driving customer engagement.
◦ Managed digital marketing activity to acquire customers and grow community through day to day and campaign content. Covering email marketing, social media activity (organic and paid), corporate website development and branded digital marketing collateral.
◦ Worked closely with the Beer, Spirits and Wine teams to create tailored events including Taproom Takeovers, Spring Wine Tastings and the Uncovered Roadshows to generate category specific interest and sales.
◦ Nurturing strong collaborative relationships internally with senior stakeholders and externally across the hospitality trade, helping to boost the Matthew Clark brand.
◦ Evaluation of campaigns and events against agreed activity goals and KPIs and presenting change recommendations to stakeholders, in the pursuit of constant improvements.
◦ People development including workflow management, helping develop team members and managing freelancer contracts.
Social, Campaign, Development, Community, Presenting, Content, Website, Marketing, Pr, Management, Strategic Marketing, Budget, Email marketing, Social Media, Digital communication, Content marketing, Communication, Digital Marketing
2015 - 2019
job
Head of Events
Bibendum Wine.
Responsible for developing and delivering an integrated and engaging events strategy for Bibendum, one of the UK's leading premium wine and spirits distributors, while supporting business objectives with a focus on customer relationships, building sales and brand promotion cross three separate businesses:
◦ Delivered 30 plus B2B events annually; including large scale immersive showcase events, launch events, small bespoke events, networking events, industry trade events plus key internal events.
◦ Managing the Events Team, including development of the Events Executive, briefing freelance Event Managers and close liaison with event deliverers in other teams.
◦ Driving event reach and impact; including delivering commercial results, positive brand positioning, growing customer engagement and supporting supplier relationships.
◦ Directing the creative activation of events; from event design and theming through to content creation and involvement in the social media activation.
◦ Accountable for the management and reporting of the events budget; ranging from £100,000 for a large trade event with 1,000 attendees to £2,000 for a bespoke dinner.
◦ Maintaining an excellent network of relationships across the business with the senior leadership team through to sales, marketing and buying colleagues.
◦ Project managed sister company Matthew Clark's 2019 showcase Uncovered events; planning and delivering four large scale regional events with a budget of £600,000 and attendance of 4,600 people.
◦ Delivered 30 plus B2B events annually; including large scale immersive showcase events, launch events, small bespoke events, networking events, industry trade events plus key internal events.
◦ Managing the Events Team, including development of the Events Executive, briefing freelance Event Managers and close liaison with event deliverers in other teams.
◦ Driving event reach and impact; including delivering commercial results, positive brand positioning, growing customer engagement and supporting supplier relationships.
◦ Directing the creative activation of events; from event design and theming through to content creation and involvement in the social media activation.
◦ Accountable for the management and reporting of the events budget; ranging from £100,000 for a large trade event with 1,000 attendees to £2,000 for a bespoke dinner.
◦ Maintaining an excellent network of relationships across the business with the senior leadership team through to sales, marketing and buying colleagues.
◦ Project managed sister company Matthew Clark's 2019 showcase Uncovered events; planning and delivering four large scale regional events with a budget of £600,000 and attendance of 4,600 people.
Management, Social, Planning, Development, Network, Content, Event design, Event, Marketing, Leadership, Networking, Budget, B2B, Content creation, Design, Social Media, Communication, Content marketing, Copywriting
My education
2000
-
2003
University of Sheffield
Bachelors, Sociology
Bachelors, Sociology
1993
-
2000
West Kirby Grammar School
A Levels, Art, Geography & Theatre
A Levels, Art, Geography & Theatre
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