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Marketing Specialist and Strategy Consultant
Heinrich (Rick) Louw. FCIM
,
Stretford, United Kingdom
Experience
Other titles
Skills
I'm offering
If you want thoughtful, creative marketing strategies that make a difference and increase the overall brand profile for your company, trust my experience and expertise. For nearly two decades, I have utilized my talent for developing key marketing strategies for high-profile companies in a variety of industries. For the past 12 years, my passion for marketing within the engineering, industrial and manufacturing sectors has been fueled by opportunities to drive creative, game-changing campaigns that made an impactful difference for my clients in Europe, the Middle East, Africa, New Zealand and Australia. I don’t just manage marketing projects. I conceive, develop, and implement key strategies that ignite results. I’ve been the senior team leader for complete marketing and communications functions for various organizations and take pride in being the brand custodian for my clients. In recent years, I have specifically honed my skills in multi-brand / multi-discipline environments, often managing many brands within huge international corporations. I have been successful in covering research and strategy all the way through to campaign execution, control, and post-implementation evaluation. My experience is deep and diverse. I have driven projects for both ‘above-the-line’ media channels (radio, TV, print) and ‘below-the-line’ media channels (relationship / direct marketing, SMS, e-mail as well as digital, on-line and social media marketing.)
I can offer the organisation an entrepreneurial spirit, skills in mid- to long-range planning, executive action and operational involvement in all aspects of my job. I like to think of myself as a ‘go-getter,’ and I am motivated by results. I set very high standards for myself. It is important to me to go way beyond the average marketing requirements and find ways to make a difference.
I can offer the organisation an entrepreneurial spirit, skills in mid- to long-range planning, executive action and operational involvement in all aspects of my job. I like to think of myself as a ‘go-getter,’ and I am motivated by results. I set very high standards for myself. It is important to me to go way beyond the average marketing requirements and find ways to make a difference.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Marketing Consultant (Freelance)
Torishima Service Solutions Europe.
• Project managing -
◦ Website and digital channel enhancements
◦ Digital advertising campaigns
◦ Marketing collateral development
◦ Content development & content marketing
◦ Social media platform management
◦ Website and digital channel enhancements
◦ Digital advertising campaigns
◦ Marketing collateral development
◦ Content development & content marketing
◦ Social media platform management
Marketing, Social Media, Content marketing, Advertising, Content Development, Management, Website, Content, Development, Social
2019 - 2020
freelance
Marketing Consultant (Contract)
Johnson Controls, Fire Detection Products.
• Managed several marketing projects for the ZETTLER and FireClass Fire Detection technology brands for EU & Africa, including:
◦ Product launch marketing communications and associated activities
◦ Social media calendar and social platforms management
◦ Marketing material development
◦ Trade show attendance management
◦ Content marketing development and distribution, including case studies, thought-leadership articles and whitepapers
◦ Product launch marketing communications and associated activities
◦ Social media calendar and social platforms management
◦ Marketing material development
◦ Trade show attendance management
◦ Content marketing development and distribution, including case studies, thought-leadership articles and whitepapers
Marketing, Social Media, Content marketing, Leadership, Management, Technology, Content, Development, Social
2014 - 2016
job
Regional Marketing and Communications Manager
Middle-East & Africa.
Xylem Water Solutions Inc. (www.xyleminc.com), United Arabian Emirates / South Africa. Industry: Capital equipment manufacturing for the water industry.
• Develop and execute the marketing and communications plan in conjunction with the business unit managers and sales channels:
◦ Organise and construct the narrative according to the target audiences and industries in the MEA region
◦ Work with global marketing communications team to define and execute the global marketing communications strategy in parallel to developing the MEA region marketing communications plans
◦ Provide region-specific content to that strategy, creating region-specific communication plans and multilingual marketing collateral
◦ Regional brand management for Xylem Water Solutions, as well as its sub-brands (Flygt, Godwin, Lowara, AC Fire Pump, Bell & Gossett, Wedeco, Leopold and Sanitaire)
◦ Manage and guide all PR activities at the regional level - including stories about events, activities, products, case studies and product applications
◦ Collaborate with the market research team to understand market changes and potential changes in the narrative and / or communications strategy
◦ Work intimately with senior level sales and technology / engineering professionals to develop the messages that tie closely to the regional strategy
◦ Participate in region-specific technical papers and trade journal articles
◦ Manage regional events and tradeshows such as International Water Summit and IFAT with the global marketing team
◦ Collaborate with regional and local Growth Centres (Business Units) to plan product launches and other product specific communications
◦ Develop the region-specific marketing communications budget (one budget for MENA and one for SSA)
◦ Gather region-specific materials of competitive companies in the field together with locally based strategic marketing manager and sales team
◦ Responsible for channel development by assisting our distributor network with marketing and communication support, for example partnering for expos, collaborative road shows, vertical industry marketing events and customer open days
◦ Manage all social media and other digital channels
◦ Manage services agreements with local vendors and service providers for marketing communication needs: i.e. advertising agencies, publications, associations etc.
◦ Drive corporate and social responsibility programs
• Develop and execute the marketing and communications plan in conjunction with the business unit managers and sales channels:
◦ Organise and construct the narrative according to the target audiences and industries in the MEA region
◦ Work with global marketing communications team to define and execute the global marketing communications strategy in parallel to developing the MEA region marketing communications plans
◦ Provide region-specific content to that strategy, creating region-specific communication plans and multilingual marketing collateral
◦ Regional brand management for Xylem Water Solutions, as well as its sub-brands (Flygt, Godwin, Lowara, AC Fire Pump, Bell & Gossett, Wedeco, Leopold and Sanitaire)
◦ Manage and guide all PR activities at the regional level - including stories about events, activities, products, case studies and product applications
◦ Collaborate with the market research team to understand market changes and potential changes in the narrative and / or communications strategy
◦ Work intimately with senior level sales and technology / engineering professionals to develop the messages that tie closely to the regional strategy
◦ Participate in region-specific technical papers and trade journal articles
◦ Manage regional events and tradeshows such as International Water Summit and IFAT with the global marketing team
◦ Collaborate with regional and local Growth Centres (Business Units) to plan product launches and other product specific communications
◦ Develop the region-specific marketing communications budget (one budget for MENA and one for SSA)
◦ Gather region-specific materials of competitive companies in the field together with locally based strategic marketing manager and sales team
◦ Responsible for channel development by assisting our distributor network with marketing and communication support, for example partnering for expos, collaborative road shows, vertical industry marketing events and customer open days
◦ Manage all social media and other digital channels
◦ Manage services agreements with local vendors and service providers for marketing communication needs: i.e. advertising agencies, publications, associations etc.
◦ Drive corporate and social responsibility programs
Technology, Manager, Social, Guide, International, Development, Global Marketing, Support, Growth, Network, Engineering, Content, Marketing, Service, Sales, Pr, Management, Strategic Marketing, Brand management, Research, Market research, Budget, Advertising, Social Media
2012 - 2014
job
Marketing and Communications Manager
Sub-Saharan Africa.
South Africa. Industry: Capital equipment manufacturing for the water industry.
• Develop and execute the marketing and communications plan in conjunction with the Business Unit managers and sales channels:
◦ Managed the Xylem re-branding campaign for Sub-Saharan Africa.
◦ Customer engagement and communications strategy development - including print media, web and online, social media, other digital platforms, shows, exhibitions and customer open days
◦ Build a lead funnel using Xylem's web properties and other third party lead generators and manage leads through the CRM system
◦ Developed and maintained a content marketing strategy for Xylem Water Solutions Sub-Saharan Africa
◦ Regional brand management for Xylem, as well as its sub-brands (Flygt, Godwin, Lowara, Wedeco, Leopold and Sanitaire)
◦ Develop and roll out region-specific marketing communications and product launch campaigns for product brands in association with product / brand owners and business unit managers
◦ Work intimately with senior level sales and technology / engineering professionals to develop the messages that tie closely to the regional strategy
◦ Manage all public relations activities and events
◦ Responsible for stakeholder communications - including staff, distributor partners and business unit owners
◦ Responsible for channel development by assisting our distributor network with marketing and communication support, for example partnering for expos, collaborative road shows, vertical industry marketing events and customer open days
◦ Develop and manage regional marketing budget
◦ Drive corporate and social responsibility programs
• Develop and execute the marketing and communications plan in conjunction with the Business Unit managers and sales channels:
◦ Managed the Xylem re-branding campaign for Sub-Saharan Africa.
◦ Customer engagement and communications strategy development - including print media, web and online, social media, other digital platforms, shows, exhibitions and customer open days
◦ Build a lead funnel using Xylem's web properties and other third party lead generators and manage leads through the CRM system
◦ Developed and maintained a content marketing strategy for Xylem Water Solutions Sub-Saharan Africa
◦ Regional brand management for Xylem, as well as its sub-brands (Flygt, Godwin, Lowara, Wedeco, Leopold and Sanitaire)
◦ Develop and roll out region-specific marketing communications and product launch campaigns for product brands in association with product / brand owners and business unit managers
◦ Work intimately with senior level sales and technology / engineering professionals to develop the messages that tie closely to the regional strategy
◦ Manage all public relations activities and events
◦ Responsible for stakeholder communications - including staff, distributor partners and business unit owners
◦ Responsible for channel development by assisting our distributor network with marketing and communication support, for example partnering for expos, collaborative road shows, vertical industry marketing events and customer open days
◦ Develop and manage regional marketing budget
◦ Drive corporate and social responsibility programs
Technology, Manager, Social, Campaign, Online, Web, Development, Strategy development, Support, Network, Engineering, Content, Marketing, Sales, Management, Brand management, Print, Budget, CRM, Public relations, MArketing Strategy, Branding, Content marketing, Social Media
2010 - 2011
job
Group Marketing Executive
Pacific Magazines & Print (PMP) Limited.
(www.pmp.co.nz) Auckland, New Zealand. Industry: Manufacturing, warehousing and distribution in paper industry.
• Develop and implement the strategic marketing and communications plan in line with PMP Australasia Group objectives and within set budget
• Work closely with the Australasian head office to ensure consistent brand development for the region, both at a PMP Group and Business Unit level
• Originate and execute marketing initiatives in line with PMP Group and Business Unit objectives and obtain approval for these at board level
• Liaise with internal and external agencies with regards to creative briefs, conceptualisation and execution
• Manage all marketing research, campaign metrics and develop formal reports for the executive management team
• Project manage all corporate events and sponsorships to create brand exposure and to engage customers
• Develop and roll-out the social media strategy for PMP (New Zealand), including the management of all social media platforms and company pages on Facebook, LinkedIn, Twitter and YouTube
• Develop and roll-out digital and online strategies for the group, including e-mail marketing and direct response marketing
• Maintain client database and manage all CRM activities, including sending regular client newsletters
• Guide and liaise with external PR and other agencies in order to deliver the PMP New Zealand communication strategy and public relations plan
• Develop and maintain an on-line 'library' of documents and reference material for use in tenders, bids and sales proposals
• Manage, coordinate, compile and quality check all company tender submissions, bids and sales proposals
• Liaise with the Australian tender writer for joint tender submissions between the New Zealand and Australian operating centres
EARLIER MARKETING CAREER
Company Role Industry
• Develop and implement the strategic marketing and communications plan in line with PMP Australasia Group objectives and within set budget
• Work closely with the Australasian head office to ensure consistent brand development for the region, both at a PMP Group and Business Unit level
• Originate and execute marketing initiatives in line with PMP Group and Business Unit objectives and obtain approval for these at board level
• Liaise with internal and external agencies with regards to creative briefs, conceptualisation and execution
• Manage all marketing research, campaign metrics and develop formal reports for the executive management team
• Project manage all corporate events and sponsorships to create brand exposure and to engage customers
• Develop and roll-out the social media strategy for PMP (New Zealand), including the management of all social media platforms and company pages on Facebook, LinkedIn, Twitter and YouTube
• Develop and roll-out digital and online strategies for the group, including e-mail marketing and direct response marketing
• Maintain client database and manage all CRM activities, including sending regular client newsletters
• Guide and liaise with external PR and other agencies in order to deliver the PMP New Zealand communication strategy and public relations plan
• Develop and maintain an on-line 'library' of documents and reference material for use in tenders, bids and sales proposals
• Manage, coordinate, compile and quality check all company tender submissions, bids and sales proposals
• Liaise with the Australian tender writer for joint tender submissions between the New Zealand and Australian operating centres
EARLIER MARKETING CAREER
Company Role Industry
Pr, Public relations plan, Social, Guide, Campaign, Online, Office, Development, Twitter, Youtube, Pmp, E-mail marketing, Sales, Marketing, Management, Strategic Marketing, Linkedin, Database, Facebook, Corporate events, Research, Budget, CRM, Public relations, Social Media
2008 - 2010
job
Marketing Communications Manager
Wickliffe Limited.
Manufacturing, warehousing and distribution in paper industry.
Marketing, Manager
2007 - 2008
temp
Product Manager
Veda Advantage.
(6 month contract role) Marketing & Business Consulting
Marketing, Product Manager, Consulting, Manager
2006 - 2007
job
Marketing Executive
GHD limited.
(12 month maternity cover) Engineering (multi-discipline)
Marketing, Engineering
2005 - 2006
job
Marketing & Communications Manager
The Brand Surgery (SA).
(6 month contract) Marketing & Brand Consulting
Marketing, Consulting, Brand consulting, Manager
2002 - 2005
job
Marketing Manager
First National Bank.
Financial Services
Marketing, Manager
1998 - 2000
job
Marketing & Communications Manger
Automobile Association of South Africa.
Financial Services
Marketing
1997 - 1998
freelance
Marketing Consultant
Lorton Group (SA).
Tourism
Marketing
My education
2011
University of Auckland
N/a, Social Media Marketing Short Course
N/a, Social Media Marketing Short Course
1999
-
2001
University of Pretoria
Honours Degree, Strategic Marketing
Honours Degree, Strategic Marketing
1994
-
1996
University of Pretoria
Bachelors, Marketing
Bachelors, Marketing
1989
-
1992
University of Pretoria
BSc, Agriculture
BSc, Agriculture
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