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Commercials Director specializing in Sport, Lifestyle, Narrative and Automotive
Will Clark Smith
,
Broadstairs, United Kingdom
Experience
Other titles
Skills
I'm offering
Cinematic Narratives - Emotive Lifestyle - Authentic Sports - Feel Good Automotive
I strive to deliver authentic, emotive storytelling with the brand at the heart: from Tabasco to Omega, Renault to Chelsea FC, Honda to Wayfair, I transport the script off the page and passionately connect the brand with the audience.
I love drawing memorable performances from actors and sports personalities alike, as well as conveying the untamed spirit and charisma that only a ten year old can bring to the screen. To build the confidence between myself and the performer I always aim to create an open, relaxed environment that allows everyone to thrive.
17 years experience in advertising and broadcasting, has taught me how to be inclusive and collaborative with clients, creatives and crew but ultimately my approach can be summed up by my favourite quote:
“Only Connect”
I strive to deliver authentic, emotive storytelling with the brand at the heart: from Tabasco to Omega, Renault to Chelsea FC, Honda to Wayfair, I transport the script off the page and passionately connect the brand with the audience.
I love drawing memorable performances from actors and sports personalities alike, as well as conveying the untamed spirit and charisma that only a ten year old can bring to the screen. To build the confidence between myself and the performer I always aim to create an open, relaxed environment that allows everyone to thrive.
17 years experience in advertising and broadcasting, has taught me how to be inclusive and collaborative with clients, creatives and crew but ultimately my approach can be summed up by my favourite quote:
“Only Connect”
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Good
Ready for
Larger project
Available
My experience
2017 - ?
freelance
Freelance Director
unknown.
• Directing commercials, online content, short films, documentaries and promos for brands and networks.
• Writing treatments, storyboards and creative concepts.
• Casting actors, collaborating with wardrobe stylists, art directors and directors of photography prior to shooting.
• Working closely with production companies, producers and brand managers to deliver above and beyond expectations.
• Overseeing post production to ensure creative consistency and visual excellence.
Credits -
MLS The App TVC - Client: MLS Marketing
Small Step, Big Win TVC - Client: Credit karma
Hello We're Loaf TVC - Client: Loaf
You get out what you put in TVC - Client: Gulf Oil
Chelsea FC Brand Film - Client: Chelsea FC
As If! TVC - Client: Popsa
Omega City Edition Social Campaign - Client: Omega Watches
Tap & Explore TVC - Client: Abel & Cole
Tabasco '150' Campaign - Client: Tabasco
Honda Lawnmower Man - 40th Anniversary Film - Client: Honda
Honda V6 range 'Where would you go?' Campaign - Client: Honda Marine
Rugby Autumn Internationals - Client: Sky Sports
ASI 'Golf' Films - Client: Aberdeen Standard Investment
• Writing treatments, storyboards and creative concepts.
• Casting actors, collaborating with wardrobe stylists, art directors and directors of photography prior to shooting.
• Working closely with production companies, producers and brand managers to deliver above and beyond expectations.
• Overseeing post production to ensure creative consistency and visual excellence.
Credits -
MLS The App TVC - Client: MLS Marketing
Small Step, Big Win TVC - Client: Credit karma
Hello We're Loaf TVC - Client: Loaf
You get out what you put in TVC - Client: Gulf Oil
Chelsea FC Brand Film - Client: Chelsea FC
As If! TVC - Client: Popsa
Omega City Edition Social Campaign - Client: Omega Watches
Tap & Explore TVC - Client: Abel & Cole
Tabasco '150' Campaign - Client: Tabasco
Honda Lawnmower Man - 40th Anniversary Film - Client: Honda
Honda V6 range 'Where would you go?' Campaign - Client: Honda Marine
Rugby Autumn Internationals - Client: Sky Sports
ASI 'Golf' Films - Client: Aberdeen Standard Investment
Marketing, Writing, Photography, Storyboards, Movie, Content, Casting, Online, Campaign, App, Production, Social, Go
2015 - 2017
job
Creative Director + Director
Scorch London.
• A leading role at Scorch in ensuring creative development progresses in line with the required timings for pitches.
• Planning and helping to lead creative sessions and creative teams.
• Summarising the status of creative development after each major round of development
• A leading role in presenting creative to clients externally.
• Playing a key role in contributing to the ongoing development of the Scorch process in developing winning creative ideas.
• Ensure creative is consistently developed to an exceptionally high standard by formally assessing how closely it fits to the brief before submission.
• Upon receiving a brief, seeing the entire project through from end-to-end, managing creative time, and working with other members of the team, including designers, editors, copywriters and account managers.
• Directing live action shoots for a wide range of clients and projects including TVCs, sharable/viral films, branded content and high end corporate productions.
Credits -
Megane TVC - Client: Renault
Pepsi Max 360 Volley (5.4 million YouTube hits) - Client: Pepsi Co
Perfect Day (47k YouTube hits) - Client: Citroen
Miimo 'Neighbourhood' Films - Client: Honda
OVO 'Baby', 'Dog' and 'Bike' films (670k YouTube hits combined) - Client: OVO Energy
Twinings 'What will you do with Now?' - Client: Twinings
KMS 'Style Matters' brand film - Client: KAO
Ernst and Young Explainer films - Client: EY
European Investment Bank 'Grassroots' campaign - Client: EIB
Eyejusters 'Glasses Face' TVC - Client: Eyejusters
Le Cordon Bleu Alumni Films - Client: LCB London
• Planning and helping to lead creative sessions and creative teams.
• Summarising the status of creative development after each major round of development
• A leading role in presenting creative to clients externally.
• Playing a key role in contributing to the ongoing development of the Scorch process in developing winning creative ideas.
• Ensure creative is consistently developed to an exceptionally high standard by formally assessing how closely it fits to the brief before submission.
• Upon receiving a brief, seeing the entire project through from end-to-end, managing creative time, and working with other members of the team, including designers, editors, copywriters and account managers.
• Directing live action shoots for a wide range of clients and projects including TVCs, sharable/viral films, branded content and high end corporate productions.
Credits -
Megane TVC - Client: Renault
Pepsi Max 360 Volley (5.4 million YouTube hits) - Client: Pepsi Co
Perfect Day (47k YouTube hits) - Client: Citroen
Miimo 'Neighbourhood' Films - Client: Honda
OVO 'Baby', 'Dog' and 'Bike' films (670k YouTube hits combined) - Client: OVO Energy
Twinings 'What will you do with Now?' - Client: Twinings
KMS 'Style Matters' brand film - Client: KAO
Ernst and Young Explainer films - Client: EY
European Investment Bank 'Grassroots' campaign - Client: EIB
Eyejusters 'Glasses Face' TVC - Client: Eyejusters
Le Cordon Bleu Alumni Films - Client: LCB London
Movie, Youtube, Content, It, Presenting, Development, Campaign, Energy, Energy, Winning
2014 - 2015
job
Senior Creative Lead + Director
BBC Worldwide.
• Creating and overseeing complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate. Ensure that all creative work, across different platforms, is aligned with the client's strategic vision; and to find innovative ways of driving forward that vision.
• Responsible for helping to realise the over-arching vision for our client's products and services.
• Responsible for the quality of the work as it moves from concept to design and through to product. You will be able to guide the client towards the right solutions, by forming compelling, logical and informed argument; recognising which battles to fight and which to flex on.
• Collaborated widely with all departments and contributed to the creative process, leading and following in equal measure.
• Innovating the ways that we worked, and helped to create an environment for creative thinking to flourish..
Credits -
BBC Showcase 2015 Opening + Closing Films - Client: BBC Worldwide
BBC Showcase - Wolf Hall Event Film - Client: BBC Worldwide
BBC Showcase - Drama Event Film - Client: BBC Worldwide
BBC Showcase - Natural History Event Film- Client: BBC Worldwide
• Responsible for helping to realise the over-arching vision for our client's products and services.
• Responsible for the quality of the work as it moves from concept to design and through to product. You will be able to guide the client towards the right solutions, by forming compelling, logical and informed argument; recognising which battles to fight and which to flex on.
• Collaborated widely with all departments and contributed to the creative process, leading and following in equal measure.
• Innovating the ways that we worked, and helped to create an environment for creative thinking to flourish..
Credits -
BBC Showcase 2015 Opening + Closing Films - Client: BBC Worldwide
BBC Showcase - Wolf Hall Event Film - Client: BBC Worldwide
BBC Showcase - Drama Event Film - Client: BBC Worldwide
BBC Showcase - Natural History Event Film- Client: BBC Worldwide
Design, Event, Movie, Natural, Senior Creative, It, Guide
2008 - 2014
job
A+E Networks UK Senior Creative + Director
unknown.
• Development and production of innovative on-air promotions and campaigns, marketing reels, sponsorship credits, interstitials, short form programming and virals.
• Conceive, script, produce and direct creative projects to written and verbal briefs.
• Directing shoots that involved A-list talent and coordinating large scale crews, which resulted in successful, effective campaigns.
• Edit on Avid and FCP, direct talent, voiceover artists and graphic designers as required.
• Competent on Adobe After Effects and Photoshop.
• I thrive under pressure and can work as part of a creative team or individually. My work has been hugely successful for the channel portfolio, resulting in the highest viewing figures ever for both History and Ci Network.
• I have won a Global Promax award for my Duck Dynasty #WhatTheDuck campaign in 2014. And I have also had several campaigns shortlisted for a variety of Promax UK, Europe and World awards, including Young producer of the Year, Best Cross Media Campaign and Best Factual Promo.
Credits -
The People Speak - Promo campaign (Directed Sir Ben Kingsley, Colin Firth and Saffron Burrows) - Client: A+E Networks
Pawn Stars UK Series 1 Launch - Client: A+E Networks
Pawn Stars UK Series 2 Launch - Client: A+E Networks
The Proposers Launch - Client: A+E Networks
Leger Battlefield Tours Sponsorship films - Client: Leger Holidays
Mud Men Series 2 Launch - Client: A+E Networks
Mud Men Series 3 Launch - Client: A+E Networks
Arts Alive charity film - Client: Arts Trust
• Conceive, script, produce and direct creative projects to written and verbal briefs.
• Directing shoots that involved A-list talent and coordinating large scale crews, which resulted in successful, effective campaigns.
• Edit on Avid and FCP, direct talent, voiceover artists and graphic designers as required.
• Competent on Adobe After Effects and Photoshop.
• I thrive under pressure and can work as part of a creative team or individually. My work has been hugely successful for the channel portfolio, resulting in the highest viewing figures ever for both History and Ci Network.
• I have won a Global Promax award for my Duck Dynasty #WhatTheDuck campaign in 2014. And I have also had several campaigns shortlisted for a variety of Promax UK, Europe and World awards, including Young producer of the Year, Best Cross Media Campaign and Best Factual Promo.
Credits -
The People Speak - Promo campaign (Directed Sir Ben Kingsley, Colin Firth and Saffron Burrows) - Client: A+E Networks
Pawn Stars UK Series 1 Launch - Client: A+E Networks
Pawn Stars UK Series 2 Launch - Client: A+E Networks
The Proposers Launch - Client: A+E Networks
Leger Battlefield Tours Sponsorship films - Client: Leger Holidays
Mud Men Series 2 Launch - Client: A+E Networks
Mud Men Series 3 Launch - Client: A+E Networks
Arts Alive charity film - Client: Arts Trust
Marketing, Adobe After Effects, After Effects, Voiceover, Producer, Movie, Senior Creative, Network, Adobe, Sponsorship, Development, Campaign, Production
2006 - 2008
job
Assistant Producer + Director
Sky Sports Tennis.
• Worked as part of the production team in a creative and editorial role developing content, the creative direction of the On-Air material and producing for a wide range of broadcasts.
• Worked with editors and designers to create openers, features, title sequences and closers.
• Developed my skills as an effective communicator of complex creative ideas, improved my analytical and leadership qualities within demanding schedules.
Credits:
• Worked with editors and designers to create openers, features, title sequences and closers.
• Developed my skills as an effective communicator of complex creative ideas, improved my analytical and leadership qualities within demanding schedules.
Credits:
Creative direction, Leadership, Producer, Content, Direction, Production
2004 - 2006
job
Editorial Assistant
Sky Sports NFL.
• Gained experience of the various aspects of sports broadcasts, including scriptwriting, creating openers, organising and directing shoots, working in a live studio environment and producing highlights programmes.
• Improved my organisational skills and developed my ability to transform concepts into visual reality.
• My time in the NFL team culminated with creating the opening sequence for Super Bowl XXXIX, the most watched sporting event in the world.
Credits:
Superbowl XXXIX Opener - Client: Sky Sports
• Improved my organisational skills and developed my ability to transform concepts into visual reality.
• My time in the NFL team culminated with creating the opening sequence for Super Bowl XXXIX, the most watched sporting event in the world.
Credits:
Superbowl XXXIX Opener - Client: Sky Sports
Event
My education
2000
-
2003
University of Sussex
Bachelors, Philosophy
Bachelors, Philosophy
1998
-
2000
n/a
Secondary, English Literature, French, geography and General Studies
Secondary, English Literature, French, geography and General Studies
1993
-
1998
Wilmington Grammar School
GCSEs, N/a
GCSEs, N/a
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