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Creative Designer
Catherine Makin
,
Altrincham, United Kingdom
Experience
Other titles
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I'm offering
Makin Studios is run by Catherine Makin – a spirited designer with a vision for making meaningful and bold creations. Working with a variety of industries, we focus on creating and rejuvenating brands through identity, digital and interiors.
Design is all about satisfying the subconscious – delving deeper into how it makes us feel and react. From branding and presentations to interiors and events, the human experience should always be at the forefront of the design process.
Design is all about satisfying the subconscious – delving deeper into how it makes us feel and react. From branding and presentations to interiors and events, the human experience should always be at the forefront of the design process.
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Freelance Designer
Makin Studios.
Working with a variety of industries and businesses, I focus on creating and rejuvenating brands through identity, design and space.
Design, Illustration, Advertising, Graphic design, Editorial design, Website, Branding, Digital design, Logo Design, Visual identity, Presentation Design, Powerpoint, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Print design
2019 - 2020
job
Designer
Havas Lynx.
Havas Lynx is a leading global healthcare communications agency, devoted to changing the way the world does healthcare communications.
As a Designer I was involved in hugely diverse projects, working on large corporate accounts: Kellogg’s, Northern Powerhouse, Abbvie, Janssen and Novartis. Creating digital and print assets, congress exhibitions, presentations and visual guidelines.
During my employment here I loved to get involved with creative internal projects. For example, redesigning and project managing an office refurbishment and creating a visual identity for the agency’s annual White Paper.
As a Designer I was involved in hugely diverse projects, working on large corporate accounts: Kellogg’s, Northern Powerhouse, Abbvie, Janssen and Novartis. Creating digital and print assets, congress exhibitions, presentations and visual guidelines.
During my employment here I loved to get involved with creative internal projects. For example, redesigning and project managing an office refurbishment and creating a visual identity for the agency’s annual White Paper.
Graphic design, Creative artworking, Presentation Design, Event design, Digital design, Print design, Photo editing, Branding
2018 - 2020
job
Designer
Incentivise.
Incentivise is the go to company in the travel and events industry organising bespoke and luxury trips all over the world for corporate clients.
As the lead Designer it was my responsibility to design and craft beautiful literature to showcase the events, including printing and packaging.
Incentivise were in need of a significant rebrand to reflect their personality. I led and coordinated this project including initial research and strategy, digging deeper to understand the business, their goals and value proposition. This allowed me to create a meaningful brand identity with a compelling, bold website to exhibit their portfolio.
As the lead Designer it was my responsibility to design and craft beautiful literature to showcase the events, including printing and packaging.
Incentivise were in need of a significant rebrand to reflect their personality. I led and coordinated this project including initial research and strategy, digging deeper to understand the business, their goals and value proposition. This allowed me to create a meaningful brand identity with a compelling, bold website to exhibit their portfolio.
Branding, Logo Design, Visual Identity, Brand strategy, Core Values and Branding, Website design, Website Optimization, Digital design, Editorial design
2014 - 2018
job
Brand Manager
Interaction.
Interaction is a leading workplace design and build company based in the South West. The role as Brand Manager involved a variety of creative and marketing tasks as well as ever-evolving knowledge in design, campaigns, interior trends, website management, social media and events.
Within 4 years I created hundreds of presentations, project managed several events and optimised the website which massively increased business leads and online presence. I took on the responsibility to revamp the in- house marketing structure by introducing new strategies, injecting fresh ways of thinking and built a new team. I also managed the complete re-brand of Interaction, which was a continuously evolving exercise.
Very much a design-led role, the goal was to push the boundaries in content and design to promote Interaction above and beyond competitors.
Daily responsibilities included: Digital pitches and printed marketing proposals, editorial layouts, advertising, managing marketing strategies, website management and design, coordinating online content, designing and managing branded merchandise, producing and coordinating events, creating new marketing collateral.
Within 4 years I created hundreds of presentations, project managed several events and optimised the website which massively increased business leads and online presence. I took on the responsibility to revamp the in- house marketing structure by introducing new strategies, injecting fresh ways of thinking and built a new team. I also managed the complete re-brand of Interaction, which was a continuously evolving exercise.
Very much a design-led role, the goal was to push the boundaries in content and design to promote Interaction above and beyond competitors.
Daily responsibilities included: Digital pitches and printed marketing proposals, editorial layouts, advertising, managing marketing strategies, website management and design, coordinating online content, designing and managing branded merchandise, producing and coordinating events, creating new marketing collateral.
Branding, Website management, Event design, Marketing, Digital Marketing, Graphic design, Presentation Design, Keynote, Social Media Marketing
My education
2010
-
2014
University of Dundee, Duncan of Jordanstone
Bachelors, Fine Art
Bachelors, Fine Art
My final project was a mixed media interactive installation exploring the power of advertising and branding in relation to our subconscious and conscious state. I researched the psychology behind advertising, consumerism, and global branding to create a thought-provoking experience.
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