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jobs
Biddable Media Contractor
Bruno Ampezzan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a Full Stack Biddable Media (Paid Search + Paid Social + Programmatic) interested in UX,
Consumer Journey and Artificial Intelligence.
Worked in these verticals: Finance, HR-Recruitment, Telco, Insurance, Travel, Consumer
Goods, Automotive, E-commerce.
Love the startup (specially fintechs) and entrepreneurship environment.
Fintech content/SEO side project: http://********.**
(Very) amateur football player, professional synthwave listener and passionate PC gamer.
Consumer Journey and Artificial Intelligence.
Worked in these verticals: Finance, HR-Recruitment, Telco, Insurance, Travel, Consumer
Goods, Automotive, E-commerce.
Love the startup (specially fintechs) and entrepreneurship environment.
Fintech content/SEO side project: http://********.**
(Very) amateur football player, professional synthwave listener and passionate PC gamer.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Fluently
Italian
Good
Ready for
Larger project
Full time contractor
Available
My experience
2020 - 2021
freelance
Media Activation Manager
Essence Global - WPP Group.
Responsible for Sainsbury's account in Programmatic (Video + Display) daily operations. Hired to help on the Christmas campaigns implementations, optimizations and reporting. Also
responsible for the Business As Usual SmartShop App campaigns. Also working with
Sainsbury's Bank, Financial Times and Nando's accounts. Day-to-day: Budget control and
pacing, optimizations, media plans finance setup, data extraction, report analysis and presentation, client-facing, platforms integration, playbooks creation, new full-time employee
training.
Tools: DV360, Campaign Manager 360, AppsFlyer, The Trade Desk, Verizon Media, IAS -
Integral Ad Science.
responsible for the Business As Usual SmartShop App campaigns. Also working with
Sainsbury's Bank, Financial Times and Nando's accounts. Day-to-day: Budget control and
pacing, optimizations, media plans finance setup, data extraction, report analysis and presentation, client-facing, platforms integration, playbooks creation, new full-time employee
training.
Tools: DV360, Campaign Manager 360, AppsFlyer, The Trade Desk, Verizon Media, IAS -
Integral Ad Science.
Operations, Budget, Video, Training, Finance, Integration, Programmatic, Science, Campaign, App, Manager
2020 - 2020
freelance
Biddable Media Contractor
ThirtyThree Agency.
Daily operations of Paid Social (Facebook Ads, Instagram Ads, Linkedin Ads, Snapchat Ads) and
Paid Search across the agency clients: EE, McDonald’s, Deutsche Bank, Morgan Stanley, BT,
National Trust, AXA. Day-to-day: Commercial proposals forecasts, campaigns planning and
implementation, targeting/audiences exploration, optimizations, reports building/data
extraction and best practices meetings
Paid Search across the agency clients: EE, McDonald’s, Deutsche Bank, Morgan Stanley, BT,
National Trust, AXA. Day-to-day: Commercial proposals forecasts, campaigns planning and
implementation, targeting/audiences exploration, optimizations, reports building/data
extraction and best practices meetings
Social Media Marketing, Social media ads, Google adwords, Digital Marketing, PPC
2018 - 2018
job
Community Manager
CriptoHub.
Responsible for the launching and presence of CriptoHub in all possible channels: Telegram,
Medium, Reddit, Github, Twitter, Facebook, etc. Also in listing platforms like ICOrating,
ICObench, ICOBazaar, trackICO, etc.
Day-to-day: publish ICO to platforms, accounts/login creation and maintenance in social
channels, whitepaper update, FAQ copywriting, press release translation, etc.
- Smart money (angel investor) as Digital Marketing Consultant for 3 startups:
Medium, Reddit, Github, Twitter, Facebook, etc. Also in listing platforms like ICOrating,
ICObench, ICOBazaar, trackICO, etc.
Day-to-day: publish ICO to platforms, accounts/login creation and maintenance in social
channels, whitepaper update, FAQ copywriting, press release translation, etc.
- Smart money (angel investor) as Digital Marketing Consultant for 3 startups:
Marketing, Digital Marketing, Copywriting, Facebook, Startups, Github, Twitter, Community, Whitepaper, Social, Manager
2017 - 2017
job
PPC/Display Manager
Vectone Mobile.
Responsible for acquisition of new clients through the SIM cards acquired online. Markets: UK,
Sweden, Austria, Netherlands, Denmark, Portugal, Serbia. Leader of a team of 4 people.
Main projects - Upload of offline conversions to feed optimization and onboarding through
Custom Audience/Customer Match new clients to promote top-ups. Day-to-day: campaigns
implementation, follow-up past day results, new keywords absorption, training team, discover
new audiences.
Sweden, Austria, Netherlands, Denmark, Portugal, Serbia. Leader of a team of 4 people.
Main projects - Upload of offline conversions to feed optimization and onboarding through
Custom Audience/Customer Match new clients to promote top-ups. Day-to-day: campaigns
implementation, follow-up past day results, new keywords absorption, training team, discover
new audiences.
Training, PPC, Onboarding, Implementation, Online, Manager, UP
2014 - 2016
job
Digital Marketing Manager
Porto Seguro (Insurance Company).
Invited to set up a Performance Media War Room as a benchmarking of previous Itaú Bank case
(see below). My role was the bridge between the company and Agency Mirum - WPP Group.
Worked with the bid manager Kenshoo.
Main project - Clients onboarding to impact through paid media (programmatic) to
cross-selling other products. Day-to-day: daily calls, weekly and monthly meetings with the digital agency. Capture clients data with DBM (database marketing) department, products
immersions with specific product departments. Planning with Social Media team (native/client side).
(see below). My role was the bridge between the company and Agency Mirum - WPP Group.
Worked with the bid manager Kenshoo.
Main project - Clients onboarding to impact through paid media (programmatic) to
cross-selling other products. Day-to-day: daily calls, weekly and monthly meetings with the digital agency. Capture clients data with DBM (database marketing) department, products
immersions with specific product departments. Planning with Social Media team (native/client side).
Marketing, Digital Marketing, Social Media, Database, Onboarding, Programmatic, Native, Social, Manager, UP
2011 - 2014
job
Digital Performance Manager
DP6.
Projects/Clients:
Itaú (biggest private Brazilian bank) - Consultancy of Digital Performance Media (for Credit Cards/Insurance). Direct contract with Itaú Bank.
PPC, Display (GDN), Facebook Ads, IginitionOne, Criteo, Doubleclick Bid Manager.
Led the implementation from scratch of Adobe Media Optimizer and Adobe Audience Manager.
Fully allocated in bank's War Room.
During my time here, the budget grew by 300% and we achieved more than 1 million new credit
card accounts in 11 months. The agency Rapp - Omnicon Group, had to increase the team from 2
analysts to 1 manager + 1 coordinator + 6 analysts. At the end of 2014, we received as a visit the president of Itaú Bank, Roberto Setúbal, because of our great results.
https://pt.wikipedia.org/wiki/Roberto_Setubal. Day-to-day: daily results follow up (last day data), schedule tasks to the team (PMO/Agile), meetings to test new tools / new suppliers,
budget audit, data check with Digital Analytics team, drawing (storytelling) concept of new
reports and real-time dashboards. Meetings with the native Branding team of the bank. Weekly
calls with Adobe US implementation team. Strategic meetings with Google rep's (Finance) and Facebook Brazil team.
Philips Brazil - Transition Global PPC/Display Management from Mexico to Brazil
PPC/Display Management in 2012. Direct contract with Philips Brazil.
Implementation of Bid Manager platform Marin. Day-to-day: campaign structures, ad
translation/copywriting, CPC adjust, absorption of new terms (long tail), budget spend control.
LATAM Airlines - PPC/GDN Management of Proprietary Ecommerce. Fully allocated in Wunderman Agency - WPP Group. Led a team of 3 people. Increased Revenue in 35% and ROAS
from 3 to 10. in less than 10 months. Day-to-day: daily results follow up with the team,
schedule tasks to the team, teach concepts of Digital Marketing/Paid Search, data check with Digital Analytics team, define innovation next steps, audit budget spend, drawing (storytelling)
concept of new reports, strategic meetings with Google rep's (Travel).
Volkswagen Brazil - Management of PPC/Display Accounts including MAN Trucks.
Partially allocated in Almap-BBDO Agency. Branding reach through PPC increased 12% in one
year in Brazil. Day-to-day: daily optimization, CPC adjust, absorption of new terms (long tail),
budget spend control, ad copywriting.
Itaú (biggest private Brazilian bank) - Consultancy of Digital Performance Media (for Credit Cards/Insurance). Direct contract with Itaú Bank.
PPC, Display (GDN), Facebook Ads, IginitionOne, Criteo, Doubleclick Bid Manager.
Led the implementation from scratch of Adobe Media Optimizer and Adobe Audience Manager.
Fully allocated in bank's War Room.
During my time here, the budget grew by 300% and we achieved more than 1 million new credit
card accounts in 11 months. The agency Rapp - Omnicon Group, had to increase the team from 2
analysts to 1 manager + 1 coordinator + 6 analysts. At the end of 2014, we received as a visit the president of Itaú Bank, Roberto Setúbal, because of our great results.
https://pt.wikipedia.org/wiki/Roberto_Setubal. Day-to-day: daily results follow up (last day data), schedule tasks to the team (PMO/Agile), meetings to test new tools / new suppliers,
budget audit, data check with Digital Analytics team, drawing (storytelling) concept of new
reports and real-time dashboards. Meetings with the native Branding team of the bank. Weekly
calls with Adobe US implementation team. Strategic meetings with Google rep's (Finance) and Facebook Brazil team.
Philips Brazil - Transition Global PPC/Display Management from Mexico to Brazil
PPC/Display Management in 2012. Direct contract with Philips Brazil.
Implementation of Bid Manager platform Marin. Day-to-day: campaign structures, ad
translation/copywriting, CPC adjust, absorption of new terms (long tail), budget spend control.
LATAM Airlines - PPC/GDN Management of Proprietary Ecommerce. Fully allocated in Wunderman Agency - WPP Group. Led a team of 3 people. Increased Revenue in 35% and ROAS
from 3 to 10. in less than 10 months. Day-to-day: daily results follow up with the team,
schedule tasks to the team, teach concepts of Digital Marketing/Paid Search, data check with Digital Analytics team, define innovation next steps, audit budget spend, drawing (storytelling)
concept of new reports, strategic meetings with Google rep's (Travel).
Volkswagen Brazil - Management of PPC/Display Accounts including MAN Trucks.
Partially allocated in Almap-BBDO Agency. Branding reach through PPC increased 12% in one
year in Brazil. Day-to-day: daily optimization, CPC adjust, absorption of new terms (long tail),
budget spend control, ad copywriting.
Campaign, Less, Digital analytics, Implementation, Adobe, Doubleclick, Insurance, Coordinator, Google, Test, Search, Native, Audit, Manager, UP, LED, President, PPC, Digital Marketing, Copywriting, Branding, Ecommerce, Budget, Audit, Innovation, Agile, Marketing, Facebook, PMO, Storytelling, Management, ADS, Finance, Analytics
My education
2011
-
2013
ESPM Business School
Masters, Management in Digital Marketing
Masters, Management in Digital Marketing
2002
-
2007
University of Blumenau
Bachelors, Advertising
Bachelors, Advertising
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