$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
B2B marketing consultant experience in fintech, growth hacking and startups
Sophie Belcher
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced marketer with experience in B2B technology and service providers. Working across a variety of startup and growth companies, I used to working magic with free and low cost resources. I understand the commercial pressures and am used to working with sales teams to deliver solid results.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
freelance
Marketing Consultant
CreditSights.
• Develop scaleable marketing function for European business
• Marketing lead on product launch incorporating AI
• Mentoring internal candidate to take on digital marketing role
• Content-driven marketing programmes across social media, newsletters and paid advertising
CreditSights is a leading provider of credit research and despite having operated for nearly 20 years, it had no formalised marketing function. The business needed a more scalable marketing function to help achieve its ambitious targets.
In addition to a product launch, a major focus was the development with my sales team to develop a new business area within the financial services sector. I created highly targeted campaigns on social media (primarily Linkedin) to generate leads, following up with marketing automation and lead scoring to tie in with targeted sales efforts. The ultimate aim was to develop an internal candidate (previously focused on events) to take on a wider digital marketing role going forward.
During the course of six months or so we were able to start formulating a cost per lead - although this discussion was still at a very early stage. From a sales team that was underperforming at the start of 2020, we were able to provide a solid framework and professionalised structure for the marketing to support business growth going forward.
• Marketing lead on product launch incorporating AI
• Mentoring internal candidate to take on digital marketing role
• Content-driven marketing programmes across social media, newsletters and paid advertising
CreditSights is a leading provider of credit research and despite having operated for nearly 20 years, it had no formalised marketing function. The business needed a more scalable marketing function to help achieve its ambitious targets.
In addition to a product launch, a major focus was the development with my sales team to develop a new business area within the financial services sector. I created highly targeted campaigns on social media (primarily Linkedin) to generate leads, following up with marketing automation and lead scoring to tie in with targeted sales efforts. The ultimate aim was to develop an internal candidate (previously focused on events) to take on a wider digital marketing role going forward.
During the course of six months or so we were able to start formulating a cost per lead - although this discussion was still at a very early stage. From a sales team that was underperforming at the start of 2020, we were able to provide a solid framework and professionalised structure for the marketing to support business growth going forward.
Content, UP, Framework, Social, Ai, Development, SOLID, Support, Growth, It, Marketing, Sales, Linkedin, Marketing Automation, Automation, Mentoring, Research, Advertising, Social Media, Digital Marketing
2016 - 2019
job
Marketing Manager
Debt Explained.
Part-time, contract
• Launch of marketing function with website redesign, CMS, social media and content-driven programmes. Using specialised data provider on leveraged loan and high yield bond market
• Growth hacking using free and unique content to create large opt in database of sales prospects, social media presence and PR opportunities
Debt Explained had an extensive database designed and populated by lawyers with sales historically driven by the founder's contacts. To take the company to the next stage, we oversaw a brand refresh introducing a CMS for the website, monthly newsletter and social media to communicate our messages. With no formal marketing budget, I quickly focused on content marketing as our strategy. Key to this was creating actionable and relevant content from the database and utilising more visual elements to drive the programme.
Debt Explained was founded in 2007 but was dormant for several years. When I joined in 2016, revenue was c. £1m. During my tenure revenue more than doubled culminating in a sale to a US, private-equity backed firm, Reorg.
• Launch of marketing function with website redesign, CMS, social media and content-driven programmes. Using specialised data provider on leveraged loan and high yield bond market
• Growth hacking using free and unique content to create large opt in database of sales prospects, social media presence and PR opportunities
Debt Explained had an extensive database designed and populated by lawyers with sales historically driven by the founder's contacts. To take the company to the next stage, we oversaw a brand refresh introducing a CMS for the website, monthly newsletter and social media to communicate our messages. With no formal marketing budget, I quickly focused on content marketing as our strategy. Key to this was creating actionable and relevant content from the database and utilising more visual elements to drive the programme.
Debt Explained was founded in 2007 but was dormant for several years. When I joined in 2016, revenue was c. £1m. During my tenure revenue more than doubled culminating in a sale to a US, private-equity backed firm, Reorg.
Website, Founder, Manager, Social, Redesign, Hacking, Growth, Growth hacking, Content, Marketing, Sales, Pr, Database, C, CMS, Budget, Content marketing, Social Media
2011 - 2013
job
Marketing Manager
Debtdomain.
Start up marketing function for software as a service provider to the syndicated loan market. The role included a website revamp, budget approval and management; redesign, implementation and content creation. Debt Explained had a managed, consistent client and prospect experience across its collateral. Debt Explained was ultimately sold to private-equity backed Ipreo.
Marketing, Content creation, Budget, Management, Service, Website, Content, Implementation, Software, Redesign, Manager, UP
2009 - 2011
job
Marketing Manager
Wood Mackenzie.
Launch of sector=focused professional services marketing to investment banks, consultants and law firms using dedicated collateral and account-based marketing campaigns. Project management of events including breakfast briefings, analyst roadshows and entertainment. Identifying sector publications for PR and online advertising initiatives tied to existing content-led campaigns.
Marketing, Advertising, Project Management, Management, Pr, Content, Analyst, Online, Manager, LED
2005 - 2009
job
Marketing Manager
Intralinks.
Launch of European marketing programmes in 2005 servicing a pan-European sales team and channel partners. Management of advertising, research, PR, collateral, translations, client events, conferences and trade shows. Full planning, budget and team management.
Marketing, Advertising, Budget, Research, Management, Pr, Sales, Team management, Manager
2003 - 2004
job
Marketing Manager
Gresham LLP.
Marketing, Manager
2002 - 2003
job
Communications Manager
Lloyds TSB.
Manager
2001 - 2002
job
Senior Editor
Credit Lyonnais.
1999 - 2001
job
Editor
Crimson Publishing.
1996 - 1999
job
Managing Editor
Institutional Investor Newsletters.
1995 - 1996
job
Reporter
Lloyd's List Insurance Day.
Other
Editor and founder, Time & Leisure Junior
www.timeandleisurejunior.co.uk
Primarily as a hobby, I run a magazine and website for families in South West London. It is a combination of my content/marketing experience with my personal circumstances as a parent. I have enjoyed the challenge of setting up and running my own business (under license with a local magazine, Time & Leisure). In particular I have enjoyed the opportunity to apply marketing skills to a B2C audience and wider social media channels - ie Facebook and Instagram.
The magazine relies heavily on channel partners for distribution, ie schools, and I have direct experience of selling into local businesses. It has given me new-found respect and understanding of the sales challenges for all businesses.
Editor and founder, Time & Leisure Junior
www.timeandleisurejunior.co.uk
Primarily as a hobby, I run a magazine and website for families in South West London. It is a combination of my content/marketing experience with my personal circumstances as a parent. I have enjoyed the challenge of setting up and running my own business (under license with a local magazine, Time & Leisure). In particular I have enjoyed the opportunity to apply marketing skills to a B2C audience and wider social media channels - ie Facebook and Instagram.
The magazine relies heavily on channel partners for distribution, ie schools, and I have direct experience of selling into local businesses. It has given me new-found respect and understanding of the sales challenges for all businesses.
Marketing, Social Media, B2C, Instagram, Facebook, Sales, Website, Content, It, Social, UP, ME, Founder
My education
City University
MBA, N/a
MBA, N/a
Sussex University
First Class Honours, Law
First Class Honours, Law
Richmond College
Secondary, N/a
Secondary, N/a
Sophie's reviews
Sophie has not received any reviews on Worksome.
Contact Sophie Belcher
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Sophie directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark