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Commercially focused Marketing Consultant working across all Marketing disciplines
Louise Peer
,
Solihull, United Kingdom
Experience
Other titles
Skills
I'm offering
With over 20 years experience, I am a highly self-motivated and experienced Marketing Consultant with strong commercial and creative acumen used to develop and implement multi-channel marketing strategies across a wide range of sectors, both B2B and B2C. Highly skilled in understanding diverse target markets and devising growth strategies aligned with business objectives.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Marketing Consultant
Own Your Brand Ltd.
Working with SMEs to increase brand awareness and create business growth through strategic and creative marketing campaigns, branding, social media and web design.
Key Achievements
• Rebranded a catering business and provided a suite of branded documents along with brand guidelines.
• Developed a new website for a curtain and blinds business after identifying the current website needed improving. Launch expected end of Jan 2021.
• Used market research to redefine the product offering for a catering business and developed a new website to launch the new product range. This is performing well in terms of SEO and the business has received a 75% increase in orders over a 4 week period.
• Developed a social media strategy for a catering business, the first month of content achieved a 450% increase in engagement on Facebook.
Key Achievements
• Rebranded a catering business and provided a suite of branded documents along with brand guidelines.
• Developed a new website for a curtain and blinds business after identifying the current website needed improving. Launch expected end of Jan 2021.
• Used market research to redefine the product offering for a catering business and developed a new website to launch the new product range. This is performing well in terms of SEO and the business has received a 75% increase in orders over a 4 week period.
• Developed a social media strategy for a catering business, the first month of content achieved a 450% increase in engagement on Facebook.
Marketing, Social Media, Design, Branding, Seo, Market research, Research, Web design, Facebook, Website, Content, Growth, Web, Performing, Social
2015 - 2020
job
Marketing Manager
Biffa Waste Service Ltd.
Biffa is the UK’s leading waste management provider providing collection, landfill, recycling and special waste services to local authorities and industrial and commercial clients across the UK.
My role was working autonomously developing and delivering the marketing strategy for the household garden waste collection, the Green Waste Club (GWC). Creating and delivering marketing initiatives to drive new business across a variety of channels. Also supporting the Resources & Energy division in positioning Biffa as the leader in world class recycling solutions through media, PR and events.
Responsibilities:
• Provide customer insight through profiling, satisfaction surveys and present recommendations to the business
• Develop and implement the marketing strategy utilising market research to inform and influence campaign development
• Deliver customer growth and retention by implementing targeted and measured B2C campaigns both online and offline
• Produce online content and campaigns to drive conversions for specific geographical areas
• Develop and deliver a Social media strategy to increase presence and conversions through selected channels
• Communicate externally with businesses and consumers to nurture relationships and retain business
• Showcase our facilities and services through video show reels, case studies and testimonials
• Identify areas of PR opportunity and brief agency to obtain trade and national press coverage
• Lead all events such as facility openings, exhibitions and consumer events
Key Achievements
• Implemented new multi-channel marketing strategy for GWC which increased the number of new customers by 22% within 12 months
• Reduced CPC for targeted GWC campaigns by 39% through improved targeting based on market insight
• Social media strategy for GWC increased brand awareness by 283% and increased sales by 48%
• Developed digital magazines which gained engagement figures of up to 64% across the first year
• Liaised with the BBC and organised a live broadcast at our recycling facility on BBC Breakfast with interviews with key Biffa personnel
• Provided structure and content for my areas of responsibility to increase conversions by 18% through main Biffa.co.uk site
• Provided the bids & tender team with a series of digital assets showcasing our household waste collection offering which were used to win 2 new tenders worth £12m
• Nominated for a “Biffa Diamond Award” for my leadership in the opening event of the world’s first PET recycling facility. The opening day was attended by a large number of industry professionals and gained coverage on BBC and Local news channels
My role was working autonomously developing and delivering the marketing strategy for the household garden waste collection, the Green Waste Club (GWC). Creating and delivering marketing initiatives to drive new business across a variety of channels. Also supporting the Resources & Energy division in positioning Biffa as the leader in world class recycling solutions through media, PR and events.
Responsibilities:
• Provide customer insight through profiling, satisfaction surveys and present recommendations to the business
• Develop and implement the marketing strategy utilising market research to inform and influence campaign development
• Deliver customer growth and retention by implementing targeted and measured B2C campaigns both online and offline
• Produce online content and campaigns to drive conversions for specific geographical areas
• Develop and deliver a Social media strategy to increase presence and conversions through selected channels
• Communicate externally with businesses and consumers to nurture relationships and retain business
• Showcase our facilities and services through video show reels, case studies and testimonials
• Identify areas of PR opportunity and brief agency to obtain trade and national press coverage
• Lead all events such as facility openings, exhibitions and consumer events
Key Achievements
• Implemented new multi-channel marketing strategy for GWC which increased the number of new customers by 22% within 12 months
• Reduced CPC for targeted GWC campaigns by 39% through improved targeting based on market insight
• Social media strategy for GWC increased brand awareness by 283% and increased sales by 48%
• Developed digital magazines which gained engagement figures of up to 64% across the first year
• Liaised with the BBC and organised a live broadcast at our recycling facility on BBC Breakfast with interviews with key Biffa personnel
• Provided structure and content for my areas of responsibility to increase conversions by 18% through main Biffa.co.uk site
• Provided the bids & tender team with a series of digital assets showcasing our household waste collection offering which were used to win 2 new tenders worth £12m
• Nominated for a “Biffa Diamond Award” for my leadership in the opening event of the world’s first PET recycling facility. The opening day was attended by a large number of industry professionals and gained coverage on BBC and Local news channels
Content, UP, Manager, Social, Energy, Campaign, Online, Development, Retention, Growth, Surveys, Marketing, Sales, Event, Pr, Management, Leadership, B2C, Research, Market research, Video, MArketing Strategy, Social Media
2012 - 2015
job
Product & Proposition Manager
Biffa Waste Service Ltd.
Working in an autonomous role to research and deliver new product propositions for the Industrial & Commercial division alongside the Commercial and Pricing teams.
Responsibilities:
• Develop new product propositions and bring to market through salesforce implementation & training
• Input to the annual marketing plan (Business Strategy, Investment & Priorities)
• Conduct Market research and analysis to identify opportunities
• Create high-impact internal and customer-facing materials
• Develop web content & sales tools including presentations, product info & positioning documents
• Coordinate closely with sales, design agencies and the digital team to ensure all messaging was product and channel appropriate on brand
• Lead sales training on product positioning to ensure all sales team can clearly communicate our offer
Key Achievements
• Identified a need for internal recycling bins across office locations and developed and launched a service by training over 160 salespeople. This generated sales of £800k within the first year
• Successfully launched the Zero Waste Scotland proposition and led to an increase in £350k of sales in customers preparing for new legislation.
• Developed a new proposition for the Manufacturing market which achieved sales of £600k within the first year.
• Nominated for a “Biffa Diamond Award” for developing innovative sales tools to support the relaunch of the food proposition across the Food & Drink sector.
Responsibilities:
• Develop new product propositions and bring to market through salesforce implementation & training
• Input to the annual marketing plan (Business Strategy, Investment & Priorities)
• Conduct Market research and analysis to identify opportunities
• Create high-impact internal and customer-facing materials
• Develop web content & sales tools including presentations, product info & positioning documents
• Coordinate closely with sales, design agencies and the digital team to ensure all messaging was product and channel appropriate on brand
• Lead sales training on product positioning to ensure all sales team can clearly communicate our offer
Key Achievements
• Identified a need for internal recycling bins across office locations and developed and launched a service by training over 160 salespeople. This generated sales of £800k within the first year
• Successfully launched the Zero Waste Scotland proposition and led to an increase in £350k of sales in customers preparing for new legislation.
• Developed a new proposition for the Manufacturing market which achieved sales of £600k within the first year.
• Nominated for a “Biffa Diamond Award” for developing innovative sales tools to support the relaunch of the food proposition across the Food & Drink sector.
Sales, LED, Manager, Web, Office, Support, Implementation, Content, Service, Marketing, Salesforce, Training, Research, Market research, Web content, Business strategy, Design
2006 - 2012
job
Royal Brand Manager
Unipart Leisure.
2006 - 2012
Unipart Leisure was a supplier of camping and caravanning products to leisure retailers across the UK and ROI. Part of the Unipart Group which is a multinational logistics, supply chain, manufacturing and consultancy company.
Royal Brand Manager
Responsible for all product and brand development as well as delivery of all marketing activity.
Responsibilities:
• Solely accountable for sourcing new factories and product negotiations in the Far East
• Design, test and launch of all new products to the UK Market
• Develop salesforce promotions and incentives
• Project manage Product Launches, Conferences, Exhibitions and Events
• Develop advertising and promotional campaigns
• Work with key accounts to increase sales for camping sector
• Develop new consumer websites and set the social media strategy
• Management of all external agencies along with an internal team of 3
Key Achievements
• Developed a range of bespoke products working with key accounts worth £1.5m
• Increased sales in the Camping sector consistently yoy from 2012 to 2016 with an overall increase of 42%
• Managed and delivered the highest revenue generating product launch (£2.3m) in the Company's history
• Re-branded the entire range of 1800 Royal brand products including liaising with factories in the Far East to ensure artwork quality was all to an agreed standard
Unipart Leisure was a supplier of camping and caravanning products to leisure retailers across the UK and ROI. Part of the Unipart Group which is a multinational logistics, supply chain, manufacturing and consultancy company.
Royal Brand Manager
Responsible for all product and brand development as well as delivery of all marketing activity.
Responsibilities:
• Solely accountable for sourcing new factories and product negotiations in the Far East
• Design, test and launch of all new products to the UK Market
• Develop salesforce promotions and incentives
• Project manage Product Launches, Conferences, Exhibitions and Events
• Develop advertising and promotional campaigns
• Work with key accounts to increase sales for camping sector
• Develop new consumer websites and set the social media strategy
• Management of all external agencies along with an internal team of 3
Key Achievements
• Developed a range of bespoke products working with key accounts worth £1.5m
• Increased sales in the Camping sector consistently yoy from 2012 to 2016 with an overall increase of 42%
• Managed and delivered the highest revenue generating product launch (£2.3m) in the Company's history
• Re-branded the entire range of 1800 Royal brand products including liaising with factories in the Far East to ensure artwork quality was all to an agreed standard
Marketing, Social Media, Design, Advertising, Websites, ROI, Salesforce, Artwork, Management, Sales, Sourcing, Test, Development, Social, Brand manager, Manager
2000 - 2006
job
Marketing Services Manager
Unipart Automotive.
Marketing, Manager
1998 - 2000
job
Marketing Executive
Partco Group.
Marketing
1997 - 1998
job
Marketing Assistant
Haswell Consulting Engineers.
Marketing
My education
n/a
Secondary, Marketing
Secondary, Marketing
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