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Experienced Marketing & Training Lead
Amy Richards
,
Bicester, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly accomplished individual with over 22 years of professional cross-industry experience covering automotive, financial services and other sectors.
Experienced in deploying commercial training (virtual and face to face) spread across international geographies, effectively managing multiple stakeholders simultaneously, facilitating the launch of innovative products, managing the entire product lifecycle, developing quality-assuring marketing and sales strategies, and adding efficiency to operations.
A goal-orientated and result focused individual who enjoys working with people from all backgrounds and is always ready to take on new challenges whilst always putting the customer first.
Experienced in deploying commercial training (virtual and face to face) spread across international geographies, effectively managing multiple stakeholders simultaneously, facilitating the launch of innovative products, managing the entire product lifecycle, developing quality-assuring marketing and sales strategies, and adding efficiency to operations.
A goal-orientated and result focused individual who enjoys working with people from all backgrounds and is always ready to take on new challenges whilst always putting the customer first.
Markets
United Kingdom
Language
German
Good
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
job
Regional General Merchandise (GM) Lead - Sales & Operations -EMEA
unknown.
Operations, Sales
2011 - ?
job
Product Manager - Parts
Accessories & General Merchandise.
Product Manager, Manager
2010 - ?
job
Marketing Specialist
unknown.
Marketing
2006 - ?
freelance
Senior Marketing Consultant
unknown.
Marketing
2019 - 2020
job
Regional Sales Training Lead/Manager - EMEA Region
Harley-Davidson Europe LTD.
RESPONSIBILITIES
• Identified training needs for EMEA dealer network and developed commercial training plans to drive CX scores
• Aligned training outcomes with business goals and conducted training needs analysis to identify gaps in training material
• Evaluated the effectiveness of training programmes and deployed best practices and standards
• Launched the EMEA commercial training calendar and acted as a focal point between the business and suppliers
• Supported global curriculum development covering e-learning, virtual and instructor-led learning
• Managed a team of 10+ external facilitators and line managed EMEA training co-ordinator
KEY ACHIEVEMENTS
• Created a framework infrastructure and end-to-end process for the implementation of the sales certification paths
• Designed training content and launched virtual platforms covering Zoom, MS Teams and Adobe Connect
• Deployed sales training for a new product segment launch (Electric Vehicles) to EMEA dealer network
• Improved efficiencies and reduced complexities by consolidation of large pool of EMEA facilitators and introduction of standardised contracts. Deployed Instructor Led training by language v market to drive dealer seat fill
• Led project for new go to market product by building project plan and options for deployment of training, partnering with indirect procurement/legal and finance to run tender process
• Pioneered monthly communication processes, delivered webinars to internal stakeholders and enriched existing processes
• Identified training needs for EMEA dealer network and developed commercial training plans to drive CX scores
• Aligned training outcomes with business goals and conducted training needs analysis to identify gaps in training material
• Evaluated the effectiveness of training programmes and deployed best practices and standards
• Launched the EMEA commercial training calendar and acted as a focal point between the business and suppliers
• Supported global curriculum development covering e-learning, virtual and instructor-led learning
• Managed a team of 10+ external facilitators and line managed EMEA training co-ordinator
KEY ACHIEVEMENTS
• Created a framework infrastructure and end-to-end process for the implementation of the sales certification paths
• Designed training content and launched virtual platforms covering Zoom, MS Teams and Adobe Connect
• Deployed sales training for a new product segment launch (Electric Vehicles) to EMEA dealer network
• Improved efficiencies and reduced complexities by consolidation of large pool of EMEA facilitators and introduction of standardised contracts. Deployed Instructor Led training by language v market to drive dealer seat fill
• Led project for new go to market product by building project plan and options for deployment of training, partnering with indirect procurement/legal and finance to run tender process
• Pioneered monthly communication processes, delivered webinars to internal stakeholders and enriched existing processes
Adobe, LED, Manager, Contracts, Processes, Framework, Go, CX, Development, Infrastructure, Contracts, Implementation, Network, Content, Sales, Finance, E-learning, Procurement, Training, Deployment
My education
?
-
2006
The Chartered Institute of Marketing
Professional, Marketing
Professional, Marketing
?
-
2002
University of the West of England
Bachelors, European Studies
Bachelors, European Studies
?
-
1998
Sir James Smiths Community School
Secondary, Qualifications
Secondary, Qualifications
?
-
1996
Sir James Smiths Community School
Secondary, Qualifications including English & Maths
Secondary, Qualifications including English & Maths
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