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Freelance Paid Media Specialist | PPC, Paid Social
Monika Varzinskaite
,
BRIGHTON, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a Brighton based digital marketing consultant, specialising in paid media. monmon digital was founded in 2018 with an aim to deliver transparent, friendly and jargon-free paid media consultancy.
Since then I've worked with a range of B2B and B2C brands, such as Zurich Insurance, British Study Centres, Crunch Accounting, Study Group, Percy & Reed, Tribalik, The Hambledon and others.
I can help your business get found on Google whilst exceeding the agreed KPIs (revenue growth, leads, etc). I also run digital advertising campaigns on paid social platforms, such as Instagram and Facebook, to find quality audiences that convert.
Since then I've worked with a range of B2B and B2C brands, such as Zurich Insurance, British Study Centres, Crunch Accounting, Study Group, Percy & Reed, Tribalik, The Hambledon and others.
I can help your business get found on Google whilst exceeding the agreed KPIs (revenue growth, leads, etc). I also run digital advertising campaigns on paid social platforms, such as Instagram and Facebook, to find quality audiences that convert.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Lithuanian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Paid Media Specialist
Freelance.
Responsibilities:
• Working with a wide range of B2B and B2C clients
• Planning, running and optimising international PPC campaigns
• Delivering paid media training
• Working with a wide range of B2B and B2C clients
• Planning, running and optimising international PPC campaigns
• Delivering paid media training
B2B, B2C, Training, PPC, International, Planning
2017 - 2018
job
Senior Paid Media Analyst
Oban International.
Main responsibilities:
• Researching, planning, setting up and running campaigns in multiple markets and languages: Vietnamese, Russian, Spanish,
Hindi, Turkish, Arabic, Italian, German etc.
• Training and managing junior team members, assigning daily
tasks, feeding into their PDPs
• Putting together Quarterly Business Review presentations,
which cover past performance review and proposed paid media
strategy
Key achievements:
• Responsible for a B2B Software company's paid media
expansion in Europe - 4 additional markets launched in Europe
in 2017, delivering 15 times more leads YOY
• Restructuring of B2B Software company's search accounts and shifting paid social account strategy has led to a CPA halving YOY
• BBC Thai website launch campaign - put together a campaign
media plan, worked on campaign set up and reporting. Shifting a strategy focus has resulted in exceeding the Unique Browser target by nearly three times
• Delivered three Facebook advertising training sessions for BBC
World Service Social Media Producers and Marketing Managers from different markets
• Researching, planning, setting up and running campaigns in multiple markets and languages: Vietnamese, Russian, Spanish,
Hindi, Turkish, Arabic, Italian, German etc.
• Training and managing junior team members, assigning daily
tasks, feeding into their PDPs
• Putting together Quarterly Business Review presentations,
which cover past performance review and proposed paid media
strategy
Key achievements:
• Responsible for a B2B Software company's paid media
expansion in Europe - 4 additional markets launched in Europe
in 2017, delivering 15 times more leads YOY
• Restructuring of B2B Software company's search accounts and shifting paid social account strategy has led to a CPA halving YOY
• BBC Thai website launch campaign - put together a campaign
media plan, worked on campaign set up and reporting. Shifting a strategy focus has resulted in exceeding the Unique Browser target by nearly three times
• Delivered three Facebook advertising training sessions for BBC
World Service Social Media Producers and Marketing Managers from different markets
Russian, UP, LED, Social, Planning, Search, Campaign, Software, Analyst, Marketing, Website, Service, Facebook, Training, Facebook advertising, B2B, Advertising, Social Media
2015 - 2016
job
Paid Search Consultant
Leapfrogg.
Responsibilities:
• Launching, monitoring and optimising paid search campaigns
• Setting objectives and KPIs, putting together paid search strategy
• Managing monthly budgets of over £60,000 across client
portfolio
• Putting together a strategy and creative, setting up and running paid social campaigns across Facebook, Twitter and LinkedIn
• Client portfolio includes brands, such as Tom Dixon, Lulu
Guinness, MPB Photographic, Inspiring Learning, Wolseley
Key achievements:
• Increased YOY ROI figure for men's fashion brand by 40%
• Managed to improve ROI from £6 to £22 in 3 months for a newly
launched luxury retail website
• Exceeded paid social campaign engagement targets by 65%
• Received one of three awards given out twice a year and voted
monthly by peers for core company values; this was for
'Excellence', which incorporates ambition and hard work
• Launching, monitoring and optimising paid search campaigns
• Setting objectives and KPIs, putting together paid search strategy
• Managing monthly budgets of over £60,000 across client
portfolio
• Putting together a strategy and creative, setting up and running paid social campaigns across Facebook, Twitter and LinkedIn
• Client portfolio includes brands, such as Tom Dixon, Lulu
Guinness, MPB Photographic, Inspiring Learning, Wolseley
Key achievements:
• Increased YOY ROI figure for men's fashion brand by 40%
• Managed to improve ROI from £6 to £22 in 3 months for a newly
launched luxury retail website
• Exceeded paid social campaign engagement targets by 65%
• Received one of three awards given out twice a year and voted
monthly by peers for core company values; this was for
'Excellence', which incorporates ambition and hard work
Advertising, Retail, ROI, Facebook, Fashion, Linkedin, Website, Twitter, Network, Monitoring, Campaign, Search, Social, UP
2014 - 2015
job
Digital Marketing Strategist
Say Digital.
Responsibilities:
• Putting together a marketing plan for Say Digital, measuring and optimising the strategy (includes weekly benchmarks and monthly reporting for ongoing data analysis)
• Market segmentation and targeting, analysing target audiences
• Email marketing campaigns using Mailchimp
• Media planning (including blog posts, newsletters, social media),
creating and developing content
• Copywriting and proofreading texts
• Putting together a marketing plan for Say Digital, measuring and optimising the strategy (includes weekly benchmarks and monthly reporting for ongoing data analysis)
• Market segmentation and targeting, analysing target audiences
• Email marketing campaigns using Mailchimp
• Media planning (including blog posts, newsletters, social media),
creating and developing content
• Copywriting and proofreading texts
Marketing, Digital Marketing, Social Media, Copywriting, Data Analysis, Email marketing, Mailchimp, Proofreading, Media planning, Content, Blog, Planning, Social
My education
2011
-
2014
Newcastle University
Bachelors, Media, Communication and Cultural Studies
Bachelors, Media, Communication and Cultural Studies
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