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jobs
Ryan Borroff
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2008 - ?
freelance
Freelance Editor, Copywriter and Brand Consultant
Form Language.
Copywriting and branding work includes long and short-form copywriter and brand consultancy for Arup Design, Kia Motors, Mazda Design Europe, McLaren, Visit USA. Specialist copywriting
for technology companies including Aunde, BASF, Continental, Johnson Controls and Lear Corp.
In-house and freelance editorial work includes designer profiles, interviews and brand histories for
automakers including Alfa Romeo, Abarth, Fiat, Maserati, Volvo, Nissan/Lexus and Volvo for
Metro International Newspapers, CityAM, LBi and Car Design News.
for technology companies including Aunde, BASF, Continental, Johnson Controls and Lear Corp.
In-house and freelance editorial work includes designer profiles, interviews and brand histories for
automakers including Alfa Romeo, Abarth, Fiat, Maserati, Volvo, Nissan/Lexus and Volvo for
Metro International Newspapers, CityAM, LBi and Car Design News.
Design, Copywriting, Branding, Copywriter, Technology, International, USA
2002 - ?
job
Editor, Writer and Copywriter
Ultima Media.
Conceived and launched first automotive interior design B2B magazine targeting global
automotive design community. Managed editorial, commercial and design teams, structured and managed the bi-monthly publication. Responsible for commercial development of the IM brand
including supplements, global conferences and two annual design awards, plus wrote digital,
print, display and CRM marketing. Organised keynote speakers and content for global high level
design events. Runner-up, PPA Business Magazine Awards' Best Launch category, 2003. Worked
freelance writing features, future and trend reports, design reviews and advertorial content for
contract, marketing and specialist recruitment publications in the brand and design arena for
automotive clients.
automotive design community. Managed editorial, commercial and design teams, structured and managed the bi-monthly publication. Responsible for commercial development of the IM brand
including supplements, global conferences and two annual design awards, plus wrote digital,
print, display and CRM marketing. Organised keynote speakers and content for global high level
design events. Runner-up, PPA Business Magazine Awards' Best Launch category, 2003. Worked
freelance writing features, future and trend reports, design reviews and advertorial content for
contract, marketing and specialist recruitment publications in the brand and design arena for
automotive clients.
Marketing, Design, Writing, CRM, B2B, Copywriter, Print, Recruitment, Keynote, Content, Community, Development, Interior, BEE, UP
2020 - 2020
job
Content Manager
Volta Future Positive.
Developed and defined brand identity, tone of voice, content strategy and UX for online
sustainability magazine and media platform start-up, Volta Future Positive. Responsible for
planning, commissioning and managing all editorial, marketing, CRM and digital social content
(Facebook, Instagram, Twitter, YouTube). Used digital tools including CMS and social media
scheduling software HootSuite and Mailchimp for newsletters and updates.
sustainability magazine and media platform start-up, Volta Future Positive. Responsible for
planning, commissioning and managing all editorial, marketing, CRM and digital social content
(Facebook, Instagram, Twitter, YouTube). Used digital tools including CMS and social media
scheduling software HootSuite and Mailchimp for newsletters and updates.
Content, UP, Manager, Social, Hootsuite, Online, Software, Content strategy, Brand identity, Twitter, Marketing, Youtube, Sustainability, Mailchimp, Facebook, Instagram, UX, CMS, CRM, Social Media
2020 - 2020
freelance
Brand Consultant and Copywriter
Evolve Raybotix.
Developed content strategy and branding to create identity to enable pharmaceutical supplier
Evolve Resources to move into the medical UVC cleaning market in six territories. Work included
competitor research, branding, product naming, TOV, UX copy and copywriting.
Evolve Resources to move into the medical UVC cleaning market in six territories. Work included
competitor research, branding, product naming, TOV, UX copy and copywriting.
Copywriting, Branding, Research, UX, Copywriter, Pharmaceutical, Content, Content strategy, Naming
2019 - 2019
freelance
Brand Consultant and Copywriter
McLaren.
Copywriting for launch of luxury sports car manufacturer's MSO division, working on experiential
copy for high-end customer experience facility.
copy for high-end customer experience facility.
Copywriting, Copywriter, Customer experience
2019 - 2019
job
Senior Copywriter
Jumeirah Hotels & Resorts.
Copywriting for relaunch of luxury hotel group's website.
Copywriting, Copywriter, Website
2018 - 2018
freelance
Editor, Brand Consultant and Copywriter
VinFast.
Managing Editor of Design Book for launch of VinFast, Vietnam's first carmaker, at a time when
the brand, and products, did not yet exist. Worked with internal and external stakeholders in Hanoi, Detroit, Turin and UK to shape brand and ideate, produce and deliver book to deadline within two-month window. Recruited and managed team of copywriters, as well as external
suppliers for design, photography, digital post production and print.
the brand, and products, did not yet exist. Worked with internal and external stakeholders in Hanoi, Detroit, Turin and UK to shape brand and ideate, produce and deliver book to deadline within two-month window. Recruited and managed team of copywriters, as well as external
suppliers for design, photography, digital post production and print.
Design, Copywriter, Photography, Print, Production
2017 - 2017
freelance
Brand Consultant
Jolly Rebellion & Nexus PR.
Consulted on automotive branding and worked with creative and account directors to develop
pitch for a BMW Group's MINI Electric business.
pitch for a BMW Group's MINI Electric business.
Branding
My education
London Metropolitan University
MSc, Psychology
MSc, Psychology
Huddersfield University
Bachelors, English and History
Bachelors, English and History
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