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jobs
Emily Messenger
,
, United Kingdom
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
My experience
2020 - 2020
job
Marketing Manager, Hearst UK
House Beautiful partnerships with Carpet Right.
(Contract)
Encompassing both creative and social marketing, this role allowed freedom of strategy and implementation across the Hearst portfolio. I owned all digital, social and in-mag advertising of promotional campaigns, such
as, Women's Health partnerships with FIIT, House Beautiful partnerships with Carpet Right, Hilarys and other
brands, launching Harpers Bazaar Beauty Box, and re-launching Holiday brands across 5 titles.
Key Achievements:
- Through insight and testing, proved financial and consumer benefits for FIIT and Women's Health partner-
ship to leadership team. Meeting sign up targets for the App on reduced budget, with a UGC, Social and CRM
focused strategy.
- Improving Holidays online experience, with subsequent positive impact on SEO, through implementation of website best practices, tailored site content, updated page design and branding, implementing new tracking
and replicating for new brand and generic PPC campaigns. Overall reducing drop off, increasing time spent
on site and leads generated.
- Met beauty box sales targets for old boxes, by leading a full refresh and approach to creative, content and audience targeting.
- Revived relationship with digital agency, improving ways of working, collaboration and effectiveness of exe-
cution and performance insights. This led to better performing social and PPC across multiple campaigns.
Encompassing both creative and social marketing, this role allowed freedom of strategy and implementation across the Hearst portfolio. I owned all digital, social and in-mag advertising of promotional campaigns, such
as, Women's Health partnerships with FIIT, House Beautiful partnerships with Carpet Right, Hilarys and other
brands, launching Harpers Bazaar Beauty Box, and re-launching Holiday brands across 5 titles.
Key Achievements:
- Through insight and testing, proved financial and consumer benefits for FIIT and Women's Health partner-
ship to leadership team. Meeting sign up targets for the App on reduced budget, with a UGC, Social and CRM
focused strategy.
- Improving Holidays online experience, with subsequent positive impact on SEO, through implementation of website best practices, tailored site content, updated page design and branding, implementing new tracking
and replicating for new brand and generic PPC campaigns. Overall reducing drop off, increasing time spent
on site and leads generated.
- Met beauty box sales targets for old boxes, by leading a full refresh and approach to creative, content and audience targeting.
- Revived relationship with digital agency, improving ways of working, collaboration and effectiveness of exe-
cution and performance insights. This led to better performing social and PPC across multiple campaigns.
Content, LED, UP, Manager, Social, Performing, App, Online, Health, Testing, Implementation, Marketing, Website, Sales, Leadership, PPC, Budget, CRM, Advertising, Seo, Branding, Design
2018 - 2019
job
Marketing Lead, The Collective
unknown.
Strategy, processes and creative injection were pivotal in my role. I led on marketing strategy, social and con-
tent strategy, comms and cultural event promotion. I also took a hands-on role in creating, writing, managing
and monitoring all aspects of campaigns and content. I brought sophistication to this start-up, highlighting the importance of data, insights and reporting, and improved channel and campaign performance.
Key Achievements:
- Launched first 360 marketing campaign for The Collective Old Oak, using Digital (PPC, remarketing, paid social, display, prospecting), OOH (London Underground), social and organic content, print media (TimeOut),
and events. Occupation targets (97%) were met consistently (July 2018 to date) for the first time since open-
ing the building in April 2016.
- Created the marketing strategy for opening the newest building, The Collective Canary Wharf. Managing
end to end, from ideation to execution, including: OOH campaign, animation, partnerships (Courier, Its Nice That), events (launch party, SofarSounds), print media, paid digital, organic content, website updates and tracking, brand comms and experiential.
- Brought on PR and Digital agencies to support in further growth of the business.
- Managed re-brand and creative updates and executions across all touch points.
- Managed Brand Exec, Social Exec, Digital Content Producer and Copywriter.
tent strategy, comms and cultural event promotion. I also took a hands-on role in creating, writing, managing
and monitoring all aspects of campaigns and content. I brought sophistication to this start-up, highlighting the importance of data, insights and reporting, and improved channel and campaign performance.
Key Achievements:
- Launched first 360 marketing campaign for The Collective Old Oak, using Digital (PPC, remarketing, paid social, display, prospecting), OOH (London Underground), social and organic content, print media (TimeOut),
and events. Occupation targets (97%) were met consistently (July 2018 to date) for the first time since open-
ing the building in April 2016.
- Created the marketing strategy for opening the newest building, The Collective Canary Wharf. Managing
end to end, from ideation to execution, including: OOH campaign, animation, partnerships (Courier, Its Nice That), events (launch party, SofarSounds), print media, paid digital, organic content, website updates and tracking, brand comms and experiential.
- Brought on PR and Digital agencies to support in further growth of the business.
- Managed re-brand and creative updates and executions across all touch points.
- Managed Brand Exec, Social Exec, Digital Content Producer and Copywriter.
Website, LED, UP, Processes, Social, Campaign, Monitoring, Support, Growth, Content, Marketing, Event, Pr, Producer, Print, PPC, Copywriter, Animation, Writing, MArketing Strategy
2014 - 2018
job
Social Media Specialist
Sardinia Yoga.
At this company I developed and managed all social media platforms, with the objective to increase the digital
footprint, acquisition database, and brand awareness. I worked independently, using my creativity to develop
exciting and inspiring content, tailored by channel and audience. I used social media analytics tools to opti-
mise content and strategy.
Key Achievements:
- Set up, developed and maintained growth over all platforms; Pinterest, Facebook, Twitter, Instagram,
LinkedIn.
- Launched three new locations on the website, social and to existing customers through the monthly news-
letter: Sardinia, Mallorca and Dubrovnik.
- Launched the Sardinia Yoga blog, aiding in build, content planning and content creation.
- Successfully organised and ran the annual reunion event (2017, 2018) for 200+ past guests, with speakers,
partnerships, yoga demonstrations and classes.
footprint, acquisition database, and brand awareness. I worked independently, using my creativity to develop
exciting and inspiring content, tailored by channel and audience. I used social media analytics tools to opti-
mise content and strategy.
Key Achievements:
- Set up, developed and maintained growth over all platforms; Pinterest, Facebook, Twitter, Instagram,
LinkedIn.
- Launched three new locations on the website, social and to existing customers through the monthly news-
letter: Sardinia, Mallorca and Dubrovnik.
- Launched the Sardinia Yoga blog, aiding in build, content planning and content creation.
- Successfully organised and ran the annual reunion event (2017, 2018) for 200+ past guests, with speakers,
partnerships, yoga demonstrations and classes.
Content, UP, Social, Yoga, Creativity, Pinterest, Growth, Twitter, Blog, Social Media, Website, Analytics, Event, Linkedin, Database, Facebook, Instagram, Content creation
2015 - 2018
job
Marketing Manager
Neilson Financial Services.
As lead Marketeer I led on strategy, creative direction and analytics, owning campaigns end to end, optimizing
direct channels and internal processes. I managed all agency relationships, as well as 3 marketing execu-
tives. This ensured streamlined performance and growth, whilst always working as part of a collaborative
team across both direct and digital marketing. I implemented key initiatives, ensuring a multi-channel ap-
proach to campaigns. I also took the lead on a customer-insight-initiatives within the business by using market
research, internal customer data and profiling. This enabled me to build a clear view of our customer across
different brands and product offerings. As a result, I have been able to challenge the norm and created tai-
lored content and communications in new and existing channels.
Key achievements:
- Year-on-year I improved CPA by 20%, and increased ROI by 50%.
- I project managed the launch of a new product, owning all implementation and change across a multitude of teams. This was on behalf of the Managing Director and business owner and included the end to end produc-
tion of new TV ads, and launching additional channel opportunities. This delivered a 15% YOY uplift in acqui-
sition.
- I managed the monthly TV media plan of around £1million; monitoring performance, and managing delivery
across all brands and stations to a strict ROI and profitability margins.
- I led implementation of a new branding initiative, influencing all direct and digital channels.
direct channels and internal processes. I managed all agency relationships, as well as 3 marketing execu-
tives. This ensured streamlined performance and growth, whilst always working as part of a collaborative
team across both direct and digital marketing. I implemented key initiatives, ensuring a multi-channel ap-
proach to campaigns. I also took the lead on a customer-insight-initiatives within the business by using market
research, internal customer data and profiling. This enabled me to build a clear view of our customer across
different brands and product offerings. As a result, I have been able to challenge the norm and created tai-
lored content and communications in new and existing channels.
Key achievements:
- Year-on-year I improved CPA by 20%, and increased ROI by 50%.
- I project managed the launch of a new product, owning all implementation and change across a multitude of teams. This was on behalf of the Managing Director and business owner and included the end to end produc-
tion of new TV ads, and launching additional channel opportunities. This delivered a 15% YOY uplift in acqui-
sition.
- I managed the monthly TV media plan of around £1million; monitoring performance, and managing delivery
across all brands and stations to a strict ROI and profitability margins.
- I led implementation of a new branding initiative, influencing all direct and digital channels.
TV, ME, LED, Manager, Processes, Direction, Monitoring, Growth, Implementation, Marketing, Content, Analytics, ADS, ROI, Research, Creative direction, Branding, Digital Marketing
2013 - 2015
job
Marketing Executive
Saga Travel.
A fully creative, intensive and challenging role that required me to take ownership of a multitude of direct mail,
digital and email campaigns simultaneously or a variety of customer groups. I led all campaigns with creative
direction, ensuring all was completed from a customer-centric point of view.
Key achievements:
- I was the lead marketeer for the Saga Third Party Cruising launch, producing a multichannel campaign for 4
additional cruise lines. After 3 months I delivered over £2m in sales, exceeding anticipated target passengers
and revenue.
- I created and launched the new online Content Hub Saga Navigator from inception: building the platform
from scratch using WordPress, sourcing and copywriting blog entries, organizing the content strategy to push
undersold destinations along with tailored content for different key audiences. Within the first few days there
were over 2,000 sign ups to the newsletter, with continued rapid growth.
digital and email campaigns simultaneously or a variety of customer groups. I led all campaigns with creative
direction, ensuring all was completed from a customer-centric point of view.
Key achievements:
- I was the lead marketeer for the Saga Third Party Cruising launch, producing a multichannel campaign for 4
additional cruise lines. After 3 months I delivered over £2m in sales, exceeding anticipated target passengers
and revenue.
- I created and launched the new online Content Hub Saga Navigator from inception: building the platform
from scratch using WordPress, sourcing and copywriting blog entries, organizing the content strategy to push
undersold destinations along with tailored content for different key audiences. Within the first few days there
were over 2,000 sign ups to the newsletter, with continued rapid growth.
Marketing, Wordpress, Copywriting, Sales, Sourcing, Content, Blog, Growth, Content strategy, Direction, Online, Campaign, LED, ME
My education
University of Portsmouth
N/a, Marketing
N/a, Marketing
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